| KMIX | |
| City: | Tracy, California |
| Area: | Stockton, California |
| Branding: | Tricolor 100.9 |
| Airdate: | December 14, 1966[1] |
| Frequency: | 100.9 MHz |
| Format: | Regional Mexican |
| Erp: | 6,000 watts |
| Haat: | 100m (300feet) |
| Class: | A |
| Facility Id: | 60420 |
| Former Callsigns: | KSRT (1967–1981)[2] KWGF (1981-1983)[3] KYBB (1983-1990) KSGO (1990–1992)[4] KEXX (1992–1995) |
| Owner: | Entravision Communications |
| Licensee: | Entravision Holdings, LLC |
| Webcast: | Listen Live |
| Website: | radiolatricolor.com/stockton-modesto/ |
| Licensing Authority: | FCC |
KMIX (100.9 FM, "La Tricolor 100.9") is a radio station broadcasting a Regional Mexican format. Licensed to Tracy, California, United States, it serves the Stockton area. The station is currently owned by Entravision Communications.
The station began broadcasting December 14, 1966.[1] For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the late 1960s to the early 1970s, the station aired a Spanish language format.[5] [6] In the early to mid 1970s (1973) through the very early 1980s (1981) KSRT aired an album-oriented rock format.[7] [8] On May 6, 1981, the station's call sign was changed to KWGF.[2] In 1983, the station's call sign was changed to KYBB[3] (B-101). From the mid to late 1980s, the station aired an adult contemporary format.[9] [10] By 1989, the station was airing an Oldies format,[1] [11] and on June 26, 1990, the station's call sign was changed to KSGO[4] (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX[4] (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s.[12] [13]
KEXX dropped 1970s oldies for country music in 1995, changing its letters to KMIX.[14] By 1997, KMIX was airing a Spanish language format.[15]