| KMAX-FM | |
| City: | Wellington, Colorado |
| Area: | Fort Collins-Greeley |
| Branding: | 94.3 The X |
| Frequency: | 94.3 MHz |
| Airdate: | 2002 (as KKQZ) |
| Format: | Alternative rock |
| Erp: | 8,700 watts |
| Class: | C3 |
| Facility Id: | 84497 |
| Licensing Authority: | FCC |
| Coordinates: | 40.9281°N -105.1433°W |
| Callsign Meaning: | "Max FM" (former branding) |
| Former Callsigns: | KKQZ (2002–2007) |
| Owner: | Townsquare Media |
| Licensee: | Townsquare Media of Ft. Collins, Inc. |
| Sister Stations: | KKPL, KTRR, KUAD, KARS-FM |
| Webcast: | Listen Live |
| Website: | 943thex.com |
KMAX-FM (94.3 MHz, 94.3 The X) is a radio station broadcasting an alternative rock format. Licensed to Wellington, Colorado, United States, the station serves the Fort Collins-Greeley area. The station is currently owned by Townsquare Media.[1]
The station was granted a construction permit on April 21, 2000, and on October 15, 2002, the station was assigned the call sign KKQZ. The FCC issued a license to cover on February 26, 2003, and on May 7, 2007, the call sign was changed to the current KMAX-FM.[2]
On November 11, 2011, KMAX-FM began stunting with Christmas music branded as "Santa 94.3".
The station changed its programming to mainstream rock as "94.3 Loudwire" on December 3, 2012; the name came from the web magazine of the same name owned by Townsquare.[3]
On August 1, 2015, KMAX-FM began stunting as "Spin 94", airing a new format each day with a new format starting with contemporary hit radio as "94.3 Hit FM", followed by a Radio Disney knockoff as "Hide and Seek 94.3", classic country as "Classic 94.3", and finally Christmas music as "Ho Ho 94". On August 5 at noon, 94.3 flipped to alternative rock as "94.3 The X". The announcement had been made at a listener concert for sister station KKPL on the first night of stunting.[4]