KLOQ-FM should not be confused with KLOQ (band).
| KLOQ-FM | |
| City: | Winton, California |
| Area: | Merced, California |
| Branding: | Radio Lobo 98.7 |
| Airdate: | 1996 |
| Frequency: | 98.7 MHz |
| Format: | Regional Mexican |
| Erp: | 6,000 watts |
| Haat: | 91 meters |
| Class: | A |
| Facility Id: | 65374 |
| Owner: | Stephens Media Group |
| Licensee: | SMG-Merced, LLC |
| Sister Stations: | KHTN |
| Webcast: | Listen Live |
| Website: | radiolobo987.com |
| Licensing Authority: | FCC |
KLOQ-FM (98.7 FM, "Radio Lobo 98.7") is a radio station broadcasting a Regional Mexican format. Licensed to Winton, California, United States, it serves the Merced, California, area. The station is owned by Stephens Media Group, through licensee SMG-Merced, LLC. Its studios are in Merced and its transmitter is located west of Merced.
This station signed on in 1996.[1] The station has kept the same callsign throughout its history. It was acquired by Mapleton Communications in 2002.
On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.[2] Stephens began operating the station that same day. The sale was consummated on September 30, 2019, at a price of $21 million.