KLOO (AM) explained

KLOO
City:Corvallis, Oregon
Branding:Newsradio 1340 KLOO
Frequency:1340 kHz
Format:News/talk
Power:1,000 watts
Class:C
Licensing Authority:FCC
Facility Id:67594
Coordinates:44.5939°N -123.225°W
Callsign Meaning:"Locally owned and operated"
Former Callsigns:KRUL (1947–1957)
Owner:Bicoastal Media
Licensee:Bicoastal Media Licenses V, LLC
Sister Stations:KDUK-FM, KEJO, KFLY, KLOO-FM, KODZ, KPNW, KRKT-FM, KTHH
Website:klooam.com

KLOO (1340 kHz) is an AM radio station broadcasting a news/talk format licensed to Corvallis, Oregon, United States. The station is owned by Bicoastal Media, via subsidiary Bicoastal Media Licenses V, LLC, and features programming from Fox News Radio, Compass Media Networks, Premiere Networks and Westwood One.[1] [2]

History

The Pacific States Radio Company obtained a construction permit for a new full-time radio station with 250 watts on 1340 kHz on October 31, 1946. The station would be the first commercial outlet to serve Corvallis.[3] The president of the company was J. C. Haley, head of the Brown & Haley Co., a candy manufacturer in Tacoma, Washington.[4]

The station signed on August 23, 1947.[5] Its offices and studios were located at 1221 S. 15th Street in Corvallis. Three months after signing on, Haley bought all of the shares he did not own in Pacific States Radio from various Corvallis-area investors, citing differences of opinion in the station's operation.[6]

Haley's 1954 death[7] prompted changes and caused a trio of Seattle men involved with KJR in that city to take an option on the station,[8] No transaction panned out with that group, but Pacific States Radio was sold in 1956 to Portland appliance dealer John G. Severtson.[9]

A year later, Severtson sold KRUL to Benton Broadcasters, Inc., a group of three men involved with other Oregon radio stations.[10] After taking control, Benton Broadcasters changed KRUL's call sign to its present KLOO, for "locally owned and operated",[11] on May 16. The new owners filed for and received federal approval to increase power to 1,000 watts on 1350 kHz; the change never came to pass, and instead Benton sold KLOO to the Paul H. Raymer Company of Chicago in 1960.[12]

KLOO would get another new owner when KLOO, Inc., owned by the Houglum family of Eugene, completed its purchase of the station in 1964.[13] It was the second attempt by Raymer to sell: a previous deal with the Mur-Rand-A Broadcasting Corporation had fallen apart. The new owners were able to increase the station's power to 1,000 watts after the FCC approved a two-year-old application in 1964. Houglum established himself as an on-air presence as well with his daily "Toast and Coffee" show; he also made an offer of $10,000 to anyone who could bring an extraterrestrial lifeform to the station, as he wanted "to bring all the UFO talk down to earth".[14] January 1973 brought a simulcasting FM station, KLOO-FM at 106.1 MHz.[15]

In late 1977, Houglum concluded arrangements to sell KLOO-AM-FM to Medford–based California–Oregon Broadcasting Inc., remaining on air to host his "Toast and Coffee" program,[16] which did not end until he retired in 1987.[17] During its ownership, California–Oregon pursued a new tower site and power increase for the FM station to maximize its facility. However, a split within the controlling Smullin family led to Donald E. Smullin becoming owner of the KLOO stations plus KPRB near Bend and KOTI television in Klamath Falls in 1981.[18] By that time, KLOO AM was airing middle of the road music.[19]

Smullin owned KLOO and the FM station, which had changed its call letters to KFAT, until he sold the pair in 1995 to Oregon Trail Productions of Broomfield, Colorado.[20] Under Oregon Trail, the station adopted a sports talk format, which shifted to the present talk format in 1998 upon the purchase of KLOO by Jacor, which installed programs it syndicated such The Rush Limbaugh Show and the programs of Laura Schlesinger and Art Bell.[21] Bicoastal Media purchased KLOO from Clear Channel Communications, Jacor's successor, in 2007 when the company purchased the former Clear Channel clusters in Medford, Eugene and Corvallis.[22]

Notes and References

  1. Web site: KLOO Facility Record . United States Federal Communications Commission, audio division .
  2. Web site: KLOO Station Information Profile. Arbitron.
  3. News: Plans Complete For Setting Up Radio KRUL Here. Corvallis Gazette-Times. March 27, 2021. 1. January 22, 1947.
  4. News: KRUL Corvallis, Ore., Takes Air on 1340 kc. October 5, 2014. Broadcasting. August 11, 1947. (note: station sign-on was delayed two weeks)
  5. News: Corvallis Radio Station KRUL Will Be on Air for First Time at 6 P. M.. Corvallis Gazette-Times. August 23, 1947. March 27, 2021. 1.
  6. News: Haley Purchases All Stock in Radio KRUL. March 27, 2021. 1. Corvallis Gazette-Times. November 20, 1947.
  7. News: J. C. Haley Passes At Home in Tacoma. March 27, 2021. March 26, 1954. 8. Corvallis Gazette-Times.
  8. News: Seattle Trio Eyes Purchase Of KRUL; New Manager Here. March 27, 2021. September 22, 1954. Corvallis Gazette-Times. 1.
  9. News: Station KRUL Sale Announced. March 27, 2021. March 7, 1956. 2. Corvallis Gazette-Times.
  10. News: KRUL Radio Is Sold To Three Operators. March 27, 2021. March 6, 1957. 7. Corvallis Gazette-Times.
  11. News: Corvallis Radio Now Called KLOO. Associated Press. Capital Journal. 2:1. May 28, 1957. March 27, 2021.
  12. News: Radio Station Sold To Chicago Firm. March 27, 2021. February 25, 1960. 3. Corvallis Gazette-Times.
  13. News: Radio Station KLOO Sold to Eugene Pair. March 27, 2021. December 9, 1963. 5. Corvallis Gazette-Times.
  14. News: Offers $10,000. March 27, 2021. Associated Press. 10. Albany Democrat-Herald. October 25, 1973.
  15. Web site: KLOO-FM. March 27, 2021. 1978. Broadcasting Yearbook. C-178.
  16. News: KLOO radio is being sold. March 27, 2021. December 13, 1977. Gazette-Times. 8.
  17. News: It won't be the same. March 27, 2021. July 24, 1987. A4. Corvallis Gazette-Times.
  18. News: Family problems force KLOO split. Corvallis Gazette-Times. Jackman. Wilson. June 27, 1981. 14. October 4, 2019.
  19. News: KLOO boosts power, expands FM coverage. March 27, 2021. May 25, 1981. 8. Albany Democrat-Herald.
  20. News: Transactions. March 27, 2021. August 4, 1995. Radio & Records. 10.
  21. News: KLOO changes format. August 19, 1998. March 27, 2021. Corvallis Gazette-Times. Kevin. Hampton. B1, B5.
  22. News: CC Selling 362 Stations; 3 OR Clusters Go To Bicoastal. March 27, 2021. All Access. May 2, 2007.