KLDO-TV explained

Callsign:KLDO-TV
Branding:Spanish; Castilian: italic=no|Univision Laredo
Digital:19 (UHF)
Virtual:27
Location:Laredo, Texas
Country:United States
Callsign Meaning:"Laredo"
Former Callsigns:KJTB (1984, CP)
Former Channel Numbers:Analog: 27 (UHF, 1984–2009)
Owner:Entravision Communications
Licensee:Entravision Holdings, LLC
Erp:150 kW
Haat:1350NaN0
Facility Id:51479
Coordinates:27.6653°N -99.6087°W
Licensing Authority:FCC

KLDO-TV (channel 27) is a television station in Laredo, Texas, United States, affiliated with the Spanish-language network Univision. It is owned by Entravision Communications alongside two low-power, Class A stations: UniMás affiliate KETF-CD (channel 39) and Fox affiliate KXOF-CD (channel 31). The three stations share studios on Monarch Drive in Laredo; KLDO-TV's transmitter is located in Ranchos Penitas West, Texas.

History

ABC affiliate

In the early 1980s, five applications were received to start a new TV station for Laredo, the city's third, on UHF channel 27. In December 1982, the Federal Communications Commission designated four of them for hearing, from K-RIO Broadcasting Company; Carlos Ortiz; Tierra del Sol Broadcasting Company, owner of KVEO-TV in Brownsville; and Panorama Broadcasting Company.[1] Ortiz, a pastor proposing to operate channel 27 as a Christian station, later dropped his proposal because of the multiple competing applications from secular groups; Oro Broadcasting Company was disqualified because its principal owner was not a United States citizen.[2]

As a result of a downturn in the regional economy, Tierra del Sol withdrew; Panorama then reimbursed K-RIO for its expenses in a settlement that paved the way for it to be granted the permit in April 1983.[3] A tower was erected in the parking lot of Laredo's Riverdrive Mall, where studios were set up.[4] Having been known as KJTB during construction, KLDO-TV signed on December 17, 1984, as an ABC affiliate; the affiliation had belonged to KGNS-TV. Laredo thus became among the last markets with three-network service. In addition to ABC programming, KLDO-TV produced local news under the title Laredo Eyewitness News.[5] In January 1987, KLDO became a secondary affiliate of Fox.[6]

Spanish-language programming

The station switched to Telemundo in October 1988, retaining select ABC programs including sports, Good Morning America,[7] and Nightline. The move coincided with Panorama signing a management agreement with Francisco Javier Sánchez Campuzano, the president of Mexico City-based Grupo Siete, which at the time owned several radio stations in Nuevo Laredo.[8] [9] The switch to primarily Spanish-language programming led to an upturn in ratings, moving from dead last to first place in the February 1989 Nielsen survey.

In 1996, KLDO changed affiliations from Telemundo to Univision; by this time, in total-day audience ratings, it was the market's number-one station.[10] Entravision acquired KLDO-TV in 1997,[11] and the station moved out of the Riverdrive Mall and into a new facility on Loop 20 in 2000.[12] KLDO-TV continued to be the most-watched station in the market, but KGNS-TV brought in twice as much revenue.[13]

Until February 28, 2018, the station produced Spanish-language newscasts, branded as Spanish; Castilian: Noticias Univision 27; the KLDO news operation was discontinued in favor of a regional newscast produced out of McAllen sister station KNVO.[14]

Technical information

Subchannels

The station's signal is multiplexed:

Channel! scope = "col"
Res.AspectShort nameProgramming
27.1 KLDO-DT Univision
27.2 LATV
27.3 TBD
27.4 The Nest
27.5 Court TV

Notes and References

  1. News: Public Notice. 13. December 28, 1982. Laredo Morning Times. GenealogyBank.
  2. News: Bill. Bouldin. Who gets Channel 27?. 1A, 14A. Laredo Morning Times. GenealogyBank.
  3. News: Channel 27: Laredoans get Ok for third station. Bill. Bouldin. 1A, 8A. April 25, 1983. Laredo Morning Times. GenealogyBank.
  4. News: Tower Ok'd: New TV station to lease mall parking area. Bill. Bouldin. 1A. October 3, 1984. Laredo Morning Times. GenealogyBank.
  5. News: The Turn-On Is Tomorrow (ad). 8A–9A. Laredo Morning Times. GenealogyBank. December 16, 1984.
  6. News: 4E. Laredo Morning Times. GenealogyBank. KLDO features Joan Rivers show. January 11, 1987.
  7. News: Tom. Sanchez. Surprise showing: KLDO zooms into first place in prime time TV ratings. 1A, 12A. March 31, 1989. Laredo Morning Times. GenealogyBank.
  8. News: KLDO announces switch to Spanish programming. 10A. Jim. Parisi. Laredo Morning Times. GenealogyBank. October 19, 1988.
  9. News: Horizons brightening for communications. 33F. Laredo Morning Times. January 22, 1989.
  10. News: Local television viewers following national trend. Robert. Garcia. Laredo Morning Times. June 30, 1996.
  11. News: Mark. Peterson. Entravision takes over at KLDO. Laredo Morning Times. January 1, 1997.
  12. News: Robert. Garcia. KLDO parent company in major expansion purchase. Laredo Morning Times. December 24, 1999.
  13. News: Focus Laredo. Broadcasting & Cable. August 12, 2002. 29. Dan. Trigoboff.
  14. News: Villafañe. Veronica. Entravision shuts down Univision Laredo newscast, lays off staff. March 12, 2018. Media Moves. March 1, 2018.