| KKRC-FM | |
| City: | Sioux Falls, South Dakota |
| Area: | Sioux Falls, South Dakota |
| Branding: | 97.3 KKRC |
| Airdate: | (as KSOO-FM) |
| Frequency: | 97.3 MHz |
| Format: | Classic hits |
| Erp: | 100,000 watts |
| Haat: | 259.7m (852feet) |
| Class: | C1 |
| Facility Id: | 64711 |
| Callsign Meaning: | Former call letters of 93.5 FM in the 1980s |
| Former Callsigns: | KSOO-FM (1968–1973) KPAT (1973–1994) KMXC (1994–2020) |
| Licensing Authority: | FCC |
| Owner: | Townsquare Media |
| Licensee: | Townsquare License, LLC |
| Affiliations: | Compass Media Networks United Stations Radio Networks Westwood One |
| Sister Stations: | KXRB-FM, KIKN-FM, KKLS-FM, KSOO, KSOO-FM, KXRB, KYBB |
| Webcast: | Listen Live |
| Website: | 973kkrc.com |
KKRC-FM (97.3 MHz, "97.3 KKRC") is a radio station broadcasting a classic hits format, and serves the Sioux Falls, South Dakota area. The station is currently owned by Townsquare Media.
Its studios are located on Tennis Lane in Sioux Falls, while its transmitter is located near Humboldt.
The station signed on as KSOO-FM in 1971. In 1973, KSOO-FM changed call letters to KPAT. For many years, it was Sioux Falls' dominant Top 40/CHR station.
On August 21, 1993, at 6 p.m., KPAT began stunting with a computerized countdown. At noon on August 23, KPAT flipped to country as "Kat Country".[1] On November 22, 1994, at 5 p.m., KPAT flipped to a hot adult contemporary format as KMXC, "Mix 97.3".[2]
The station debuted its current format and callsign on August 31, 2020, after stunting the weekend prior with a loop of "Back in Time" by Huey Lewis and the News. The first song on KKRC-FM was "Let's Go Crazy" by Prince.[3]