KHRD | |
City: | Redding, California |
Area: | Redding / Red Bluff / Corning |
Branding: | Red 103.1 |
Frequency: | 103.1 MHz |
Translator: | 93.3 K227AE (Redding) |
Airdate: | 1999 (as KAWX) |
Format: | Classic rock |
Erp: | 4,200 watts |
Haat: | 468 meters |
Class: | C2 |
Facility Id: | 82720 |
Callsign Meaning: | K H ReD |
Former Callsigns: | KAWX (1997–2001) |
Owner: | Results Radio of Redding Licensee, LLC |
Affiliations: | Westwood One |
Sister Stations: | KESR, KEWB, KNCQ, KYTO |
Website: | red1031.com |
Licensing Authority: | FCC |
KHRD (103.1 FM, "Red 103.1") is a commercial radio station in Redding, California, broadcasting to the Redding, California and Red Bluff, California areas.
KHRD airs a classic rock music format.
Bob & Tom the highly successful syndicated program is the current morning show. Jordan hosts midday's from 10:00-2:00, and Michael Kaufman does afternoons from 2:00-6:00.
Tim Bucmoore does evenings (6-10p) on Red as well as Jordan, Big Papa Beau Reyes, Zander and Grateful Don Potter all doing weekend shows.
Station programming features include Red Featured Artist of the Week, Classic Rock Block Party Weekend, and Free Lunch Fridays.
KHRD listeners (who are known as "Red Heads") are passionate about classic rock and can be heard on-air and at station events shouting "Red Rocks" as a tribute to their favorite station.
KHRD has aired numerous music formats, making attempts at both country music and heavy metal music through the years.
The country station was called B-103.1 and 93.3, and its call letters were KAWX.
In 2006, KHRD went to an "all" classic rock format and this has proved to a successful move as ratings and revenue have increased since the format switch.
KHRD broadcasts on the following translator: