| KFIR | |
| City: | Sweet Home, Oregon |
| Area: | Willamette Valley |
| Branding: | KFIR 720 |
| Frequency: | 720 kHz |
| Airdate: | (at 1370 kHz) |
| Format: | News/talk |
| Class: | D |
| Facility Id: | 23024 |
| Former Frequencies: | 1370 kHz (1968–2007) |
| Owner: | Radio Fiesta Network |
| Affiliations: | Compass Media Networks Genesis Communications Network Radio America Salem Radio Network Townhall News USA Radio Network |
| Webcast: | Listen Live |
| Website: | kfir720am.com |
| Licensing Authority: | FCC |
KFIR (720 AM) is a commercial radio station licensed to Sweet Home, Oregon, in the Willamette Valley. It airs a news-talk radio format and is owned by Radio Fiesta Network, LLC.[1]
By day, KFIR is powered at 10,000 watts using a non-directional antenna. It covers the cities of Albany, Corvallis, Lebanon and Salem during the day. But 720 AM is a clear-channel frequency on which WGN in Chicago is the dominant Class A station. To protect WGN from interference, at night KFIR greatly reduces power to 146 watts.
On weekdays, KFIR mostly carries nationally syndicated conservative talk shows along with news updates supplied by the KFIR newsroom and Townhall News. Hosts include Lars Larson, Mike Gallagher, Dana Loesch, Bill O'Reilly, Charlie Kirk, John B. Wells and Markley, Van Camp & Robbins. Overnight, Old Time Radio shows are heard.
Weekends feature specialty shows on topics ranging from home repair, gardening, pets, the outdoors, the law, technology, cars and beer. Weekend syndicated shows include Rich DeMuro on Tech, Bill Handel on the Law and Sunday Nights with Bill Cunningham.
KFIR signed on the air on .Broadcasting Yearbook 1977 page C-174. Retrieved Nov. 21, 2024. It originally broadcast at 1370 kHz and was a daytimer station. It was powered at 1,000 watts but was required to go off the air at night. It played middle of the road (MOR) and country music. World and national news was supplied by the ABC Entertainment Network.
In 2007, it got permission from the Federal Communications Commission (FCC) to move its frequency. It relocated to 720 AM and boosted its power to 10,000 watts. That gave it a better signal, since stations lower on the AM dial can be heard over a wider area in the daytime. And it was allowed to stay on the air at night, although with reduced power.