| K251BS | |
| City: | North Las Vegas, Nevada |
| Country: | US |
| Area: | Las Vegas, Nevada |
| Branding: | Fiesta 98.1 FM |
| Repeater: | 98.5 KLUC-FM-HD3 (Las Vegas) |
| Language: | Spanish |
| Format: | Regional Mexican/Reggaeton |
| Haat: | 559.5m (1,835.6feet) |
| Class: | D |
| Facility Id: | 48502 |
| Coordinates: | 36.008°N -115.006°W |
| Licensing Authority: | FCC |
| Former Frequencies: | , |
| Affiliations: | KLUC-FM |
| Owner: | Rafael Cerros, Jr. & Rogelio Reglado |
| Licensee: | Latino Hustle Group LLC |
K251BS (98.1 FM) is a translator radio station licensed to North Las Vegas, Nevada, and is owned through licensee Latino Hustle Group LLC. The station carries a genre hybridization and markets itself as "the only radio station that combines two of the more listened-to genres in Spanish—Regional Mexican and Reggaeton."[1]
"Fiesta" originally debuted May 2020 as the low-power FM6 radio station 87.7 KGHD-LP, and launched as "Fiesta 87.7 FM" ("Fiesta Las Vegas"). It operated as such until the FCC low-power broadcasting shutdown of July 2021 pushed radio operators of "Franken-FM" analog stations such as "Fiesta" to change their broadcasting frequencies.[2] [3]
In anticipation of the merger, station co-owners Rafael Cerros and Rogelio "El Torito" Regalado purchased the 98.1 FM translator K251BS in April of 2021,[4] following which they adjusted their programming to the frequency and rebranded as "Fiesta 98.1 FM". Since its conversion the station's content has been relayed through the 98.5 MHz HD-3 sub-channel of Audacy-owned KLUC-FM.[5]
In addition to terrestrial FM radio, Fiesta broadcasts through a number of online applications including their station website and mobile apps.[6]