WKBH-FM explained

City:Onalaska, Wisconsin
WKBH-FM
Area:La Crosse, Wisconsin
Branding:102.7 WKBH
Language:English
Format:Classic rock
Classic hits
Owner:Dave Magnum
Licensee:Magnum Communications, Inc.[1]
Sister Stations:WBOG, WLXR, WQCC, WTMB
Airdate: (as KQEG)
Former Callsigns:KQEG (1989–2020)
Licensing Authority:FCC
Facility Id:72206
Class:C3
Erp:4,000 watts
Haat:2140NaN0
Coordinates:43.7214°N -91.29°W
Webcast:Listen Live
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WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format.[2] Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.[3]

On July 1, 2019, the then-KQEG’s format changed from oldies to soft oldies, branded as "102.7 MeTV FM".[4]

On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format).[5] The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.

Notes and References

  1. Web site: More Details On The Three-Way Breakup Of Mississippi Valley Broadcasters La Crosse WI . Radioinsight.com.
  2. Web site: 2020-08-02. Magnum La Crosse Update With One More Flip; Making Five In The Market. 2020-08-03. RadioInsight. en-US.
  3. Web site: Media Bureau Call Sign Actions.
  4. https://radioinsight.com/headlines/178188/metv-fm-coming-to-la-crosse/ MeTV FM Coming to La Crosse
  5. https://radioinsight.com/headlines/194423/magnum-acquisition-leads-to-four-format-shuffle-in-lacrosse/ Magnum Acquisition Leads To Four Format Shuffle In LaCrosse