City: | Onalaska, Wisconsin |
WKBH-FM | |
Area: | La Crosse, Wisconsin |
Branding: | 102.7 WKBH |
Language: | English |
Format: | Classic rock |
Owner: | Dave Magnum |
Licensee: | Magnum Communications, Inc.[1] |
Sister Stations: | WBOG, WLXR, WQCC, WTMB |
Airdate: | (as KQEG) |
Former Callsigns: | KQEG (1989–2020) |
Licensing Authority: | FCC |
Facility Id: | 72206 |
Class: | C3 |
Erp: | 4,000 watts |
Haat: | 2140NaN0 |
Coordinates: | 43.7214°N -91.29°W |
Webcast: | Listen Live Listen Live (HD2) Listen Live (HD3) |
WKBH-FM (102.7 MHz, "102.7 WKBH") is a radio station broadcasting a classic rock and classic hits hybrid format.[2] Licensed to Onalaska, Wisconsin, United States, the station serves the La Crosse area. The station is owned by Magnum Communications, Inc. as of July 31, 2020.[3]
On July 1, 2019, the then-KQEG’s format changed from oldies to soft oldies, branded as "102.7 MeTV FM".[4]
On August 1, 2020, KQEG’s format changed from soft oldies to classic rock, which moved from WKBH-FM 100.1 (which switched to EMF's K-Love contemporary Christian format).[5] The station began identifying itself as WKBH-FM on August 1, 2020, although the call sign was not officially changed by the Federal Communications Commission until August 11.