Jysk Explained

Jysk A/S
Type:Private
Industry:Retail
Foundation: in Aarhus, Denmark
Founder:Lars Larsen
Hq Location:Brabrand, Denmark
Locations:3,100
Area Served:Europe (including Armenia, Azerbaijan, Georgia, Greenland), Tajikistan, Kuwait, United Arab Emirates, Thailand, Vietnam, Canada
Key People:Jacob Brunsborg (chairman)
Revenue:4.3 billion (2021)
Operating Income:604 million (2021)
Num Employees:28,400
Parent:Lars Larsen Group

Jysk A/S (in Danish ˈjysk/) is a Danish retail chain, selling household goods such as mattresses, furniture, and interior décor. Jysk is the largest Danish retailer operating internationally with over 3,100 stores in 51 countries.[1] Jysk (meaning "Jutlandic") was founded by Lars Larsen, who opened the first store on Silkeborgvej in the Danish city of Aarhus in April 1979.[2] It is owned by the founder Lars Larsen's family through the holding company Lars Larsen Group which also owns wholly or partly the furniture chains ILVA, IDÉmøbler, IDdesign, Bolia.com, and Sengespecialisten.[3] The logo displays a goose, which has a historical thread to the brand.[4] Due to the Scandinavian design for its products, it is also called the Danish IKEA in a small format.[5]

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History

1979-1989

On 2 April 1979, the world's first Jysk Sengetøjslager opened in Aarhus, Denmark, where it still operates today.[6]

In 1984, Jysk Sengetøjslager opened its first store outside the country - Dänisches Bettenlager in Germany; and the Jysk franchise also opened its first store in Greenland. In 1986, Jysk opened its first store in the Faroe Islands. In 1987, Jysk expanded to Iceland as "Rúmfatalagerinn" and opened a store in Kópavogur. In 1988, Jysk expanded to Norway as "Norsk Sengetøylager" and opened its first store in Stavanger.

1990-1999

In 1995, Jysk opened its first store in Finland.[7] In 1996: Jysk opened its first Canadian store in Coquitlam, British Columbia[8] In 1998, The company celebrated the opening its store number 500.

2000-2009

In 2000, Jysk opened its first store in Poland.[9] In 2001, The stores in Denmark, Sweden, Norway and Finland changed their name from Jysk Sengetøjslager, Jysk Bäddlager, Norsk Sengetøylager and Jysk Vuodevarasto to Jysk. In 2004, Jysk opened its first store in Hungary. In 2008, Jysk Nordic opened Northern Europe's largest warehouse in Uldum in Mid-Jutland. The warehouse now has an area of 64,000 m2.[10] In 2008, Jysk opened its first stores in the United Kingdom. Mansfield and Lincoln opened in April, then Blackburn and York opened in the summer.[11]

2010-2019

In 2010, Jysk was granted a royal warrant of appointment as a purveyor to the Queen of Denmark.Also in 2010, Jysk's staff magazine GO JYSK won several awards, as staff magazine 2010 in Denmark and as the second best staff magazine in Europe. In 2011, Jysk launched its own television channel on www.jysk.tv. In 2013, Jysk opened its first store in Yerevan, the capital city of Armenia. This marked the first Jysk store in the Caucasus.[12] In 2014–2015, Jysk opened a store in Mall Taman Anggrek and Pejaten Village in Jakarta, Indonesia.[13] Jysk continued to expand in Indonesia as the company opens four new stores at Margo City Depok, Kuningan City and Pluit Village in Jakarta, and Aeon Mall BSD City in Tangerang. In 2016, Jysk expanded by opening its first stores in Singapore at Tiong Bahru Plaza.[14] two stores in Belarus, its first store in Tajikistan,[12] and its first store in Tbilisi.[15] In 2017, it expanded further opening its third store in Minsk,[16] and the first in Brest.[17] and its first store in Kuwait.[18] In 2018, Jysk opened its first store in Dubai.[19] In 2019, Jysk opened its first store in Thailand.[20] and opened its first store in Baku.[21] and opened its 4th logistics hub in Bulgaria - DCB (Distribution Center Bozhurishte),[22] and Jysk opened its first store in the Republic of Ireland. Located in Naas it was the first of a planned 15[23] stores across the country. This was later upped to a planned 40 stores. Stores currently operate in Naas, Drogheda, Navan, Portlaoise, Thurles, Youghal, Little Island, Limerick, Sligo, and Santry (as of February 2022).[24]

Lars Larsen died 19 August 2019.[25]

2020-present

In 2020, Jysk opened its first store in Moscow.[26] The Austrian branch, formerly "Dänisches Bettenlager", was rebranded to "Jysk" in 2020[27] The German branch, formerly "Dänisches Bettenlager", rebranded to "Jysk" in 2021.[28] In Iceland Rúmfatalagerinn was rebranded to Jysk in 2023.[29]

Following the 2022 Russian invasion of Ukraine, which led to the temporary closure of the 13 stores in Russia,[30] JYSK has announced on 30 March that it will close their stores permanently and leave Russia completely.[31]

Stores

Jysk stores operate in a medium format with an average area of 1300m2.[32]

Jysk-stores are operating through the three entities Jysk Nordic, Dänisches Bettenlager, and Jysk-Franchise.[33] Jysk Nordic operates over 1,500 stores in 21 countries (including Scandinavia and Central and Eastern Europe). Dänisches Bettenlager operates over 1300 stores in Germany, Austria, Switzerland, Italy, France, Spain, and Portugal. The "Dänisches Bettenlager"-name was used for stores until 2020 in Austria and until 2021 in Germany, which is the largest market for Jysk, while the stores in Switzerland, Italy, France, Spain, and Portugal are operated under the name Jysk.

Jysk also includes franchises agreements around the world with over 200 stores in 23 countries (including Canada, Caucasus, Baltics, United Arab Emirates, Kuwait, Tajikistan, Thailand and Vietnam).

Geographic distribution

Number of the store by country as of 1 November 2023.[1]

CountrySinceStoresEntity
Germany1984961Dänisches Bettenlager
Poland2000272Jysk Nordic
Romania2006137Jysk Nordic
Sweden1991134Jysk Nordic
Denmark 1979111Jysk Nordic
Netherlands2006 104Jysk Nordic
Norway1988 103Jysk Nordic
Czech Republic200398Jysk Nordic
Finland 1995 91 Jysk Nordic
Austria200090Dänisches Bettenlager
Hungary200589Jysk Nordic
Spain2009110Dänisches Bettenlager
Ukraine200481Jysk Nordic
Switzerland200669Dänisches Bettenlager
Italy 200966Dänisches Bettenlager
Canada199667Jysk Franchise
France 200750Dänisches Bettenlager
Slovakia200650Jysk Nordic
Croatia200949Jysk Nordic
Greece201548Jysk Nordic
Bulgaria 200552Jysk Nordic
Serbia201141Jysk Nordic
Belgium2017 41Jysk Nordic
Bosnia and Herzegovina201027Jysk Nordic
Turkey 20234Jysk Nordic
United Kingdom 200825Jysk Nordic
Slovenia200824Jysk Nordic
Portugal201016Dänisches Bettenlager
Indonesia 201414Jysk Franchise
Lithuania200113Jysk Franchise
Vietnam 201513Jysk Franchise
Estonia200212Jysk Franchise
Latvia200111Jysk Franchise
Ireland 201912Jysk Nordic
Belarus201610Jysk Franchise
Thailand2018 10Jysk Franchise
Moldova20168Jysk Franchise
Azerbaijan20198Jysk Franchise
Iceland19877Jysk Franchise
Kosovo20047Jysk Franchise
Greenland19846Jysk Franchise
Albania20156Jysk Franchise
Georgia20166Jysk Franchise
United Arab Emirates2018 5Jysk Franchise
North Macedonia 20084Jysk Franchise
Montenegro20153Jysk Franchise
Kuwait 20173Jysk Franchise
Malta20162Jysk Franchise
Tajikistan20162Jysk Franchise
Armenia20132Jysk Franchise
Faroe Islands19861Jysk Franchise

External links

Notes and References

  1. Web site: Annual Report 2020/21. ipapercms.dk. 5 May 2022.
  2. Web site: The founder JYSK. www.jysk.com. 2017-08-04.
  3. Web site: About us. larslarsengroup.com. 3 May 2022.
  4. Web site: 15 June 2020. THE JYSK AND DBL LOGO. 27 January 2021. JYSK Blue Line.
  5. Web site: The 'Danish IKEA' has announced the location of its first Dublin store. lovindublin.com. 8 July 2020.
  6. Web site: The History of JYSK. 2 May 2015. https://web.archive.org/web/20140424162408/http://www.jysk.com/frontpage/about_jysk/history.htm. 24 April 2014. dead.
  7. Web site: JYSK kasvatti myyntiä Suomessa . Finnish . 1 December 2016.
  8. Web site: JYSK Announces 6 Canadian Stores for 2017 . Retail Insider . 28 April 2017.
  9. Web site: Informacje o JYSK. jysk.pl. pl. 2019-11-24.
  10. Web site: CASE STUDY JYSK . ssi-schaefer.com . 27 November 2020.
  11. Web site: WHAT IS JYSK? . jysk.ie . 27 November 2020.
  12. Web site: The History of JYSK GROUP. JYSK. 5 September 2018.
  13. Web site: Peresmian JYSK Store Indonesia, Foto 5 - Tribun Images. Tribunnews.com. 2 May 2015.
  14. Web site: List of Tiong Bahru Plaza's stores. AsiaMalls Management Pte Ltd. 21 July 2016.
  15. News: თბილისში სკანდინავიური ბრენდის JYSK GROUP პირველი მაღაზია გაიხსნა . ka . First store of Scandinavian brand Jysk opened in Tbilisi . Business media Georgia . Tbilisi . Business Media Georgia. 2016-10-02 . 2021-07-28 .
  16. https://www.mynewsdesk.com/jysk/pressreleases/jysk-opens-in-belarus-1922518 JYSK opens in Belarus
  17. http://www.ctv.by/node/554585 Jysk opening shop in Brest
  18. https://www.mynewsdesk.com/jysk/pressreleases/jysk-franchise-opens-in-kuwait-2245515 JYSK Franchise opens in Kuwait
  19. https://www.expatmedia.net/pictures-coolest-new-furniture-store-opens-dubai/2019/01/ In pictures: coolest new furniture store opens in Dubai
  20. https://www.prachachat.net/public-relations/news-313475 เปิดตัว “JYSK” แบรนด์เฟอร์นิเจอร์ระดับโลกจากสแกนดิเนเวียน พร้อมปักหมุดแฟล็กชิปสโตร์แห่งแรกในไทย
  21. https://www.mynewsdesk.com/jysk/pressreleases/jysk-opens-the-first-store-in-azerbaijan-2876264 JYSK opens the first store in Azerbaijan
  22. https://gojysk.com/en/news/jysk-officially-opened-distribution-center-bulgaria Jysk Officially Opened the Distribution Center in Bulgaria
  23. https://www.thinkbusiness.ie/articles/jysk-stores-ireland/ JYSK to open 40 stores in Ireland
  24. News: Jysk says it takes four times longer to open Irish store than rest of Europe. .
  25. Web site: Business Round-Up: Jysk founder dies aged 71 - the Post . 2019-08-20 . 2020-02-07 . https://web.archive.org/web/20200207225607/http://cphpost.dk/news/business/business-round-up-jysk-founder-dies-aged-71.html . dead .
  26. https://retailsee.com/jysk-first-store-russia/ JYSK Opens its First Store in Russia
  27. https://www.mynewsdesk.com/jysk/pressreleases/daenisches-bettenlager-austria-is-now-officially-named-jysk-3038510 DÄNISCHES BETTENLAGER Austria is now officially named JYSK
  28. Web site: Seck. Mariama. 2021-09-16. JYSK. A new name for Dänisches Bettenlager. 2021-09-28. ndion. en-GB.
  29. https://jysk.is/ymislegt/vid-erum-nuna-jysk/ Við erum núna Jysk
  30. Web site: Dear clients. jysk.ru. 5 May 2022.
  31. Web site: JYSK will permanently close in Russia. mynewsdesk.com. 30 March 2022.
  32. Web site: Danish home retailer Jysk plans 20 stores in Ireland. irishtimes.com. 6 March 2019.
  33. Web site: About JYSK. jysk.com. 5 May 2022.