Justo Justo Explained

Panfilo C. Justo
Birth Name:Panfilo Cagoco Justo
Birth Place:Pasay, Rizal, Philippine Commonwealth
Birth Date:September 21, 1941
Death Place:Manila, Philippines
Office:Member of the Pasay City Council
Termstart:June 30, 1995
Termend:June 30, 2001
Constituency:1st district
Termstart2:June 30, 1992
Termend2:June 30, 1995
Constituency2:At-large
Honorific Prefix:The Honorable
Party:Liberal (2001-2012)
Otherparty:LAMMP (1998-2001)
Independent (1992-1998)
Profession:Columnist, playwright, politician
Spouse:Adela Justo
Children:Ma. Louela Justo-Galvez
Ma. Milagros Justo-Miyazawa

Panfilo Cagoco Justo (September 21, 1941 – May 18, 2012),[1] widely known as Justo Justo, or simply JJ, was a Filipino columnist and Pasay city councilor.[2] He was known as a flamboyant AIDS activist.[3]

Early life

Justo came from a poor family in the sitio of Manlumay, Leyte. He was born to Francisco Justo Sr. and Ma. Lourdes Milagros Cagoco on September 21, 1941. JJ sold local delicacies to support his elementary education. As a consistent honor student he graduated as valedictorian of the Barangay Palarao Elementary School. His father wanted him to become a lawyer, but after his early death JJ had to take care of his younger brother Francisco Jr. (Frank) and sister Edith.

Career

JJ enrolled at the Rizal Central Colleges in Pasay to pursue his high school education. They left Leyte when he was in third year at the Calubian High School.

JJ sold roasted corn and lugaw to support his studies. He finished high school as Most Outstanding Graduate.

JJ's boyhood hobbies included sketching men’s and ladies apparel, writing both poetry and prose, including Visayan lyrics for popular American songs. His stepfather Cecilio Pamintuan, novelist and movie writer, gave JJ his first training in journalism. He was later encouraged and helped in his writing by novelists Rico Bello Omagap, Orlando Nadres and Pablo Gomez.[4]

In 1968 he joined the staff of the former newspaper Philippine Sun, which allowed him to develop his controversial writing style. He was the first to be published using swardspeak.[2]

JJ founded Pasay Aids Watch and Information Drive (PAWID), and used his own foundation JJ Barangayan (Phils.) Foundation, Inc. to fight against the spread of AIDS.

Justo used to host a television program titled Etchos Lang, and gained attention for the cause when he convinced AIDS victim Sarah Jane Salazar to share her story to the public.[2]

He also played a leading part in the establishment of the "Home for the Golden Gays", a retirement home for homosexuals such as Walter Dempster.

Political life

JJ was among the first media celebrities to make the transition to public office.[5] He started his career in the political arena as a Kagawad and later became a barangay chairman in 1987. He became a councilor of Pasay in 1992,[2] and completed three terms.

Personal life

He married Adela, by whom he had two daughters, Maria Louela Justo-Galvez and Ma. Milagros Justo-Miyazawa.

Death

Justo died on May 18, 2012, at the Philippine General Hospital.[2] He had been bedridden for a year with spinal column problems due to diabetes.

His remains were interred at Golden Haven Memorial in Las Piñas.

Filmography

Actor

TitleYear Role
Pearly Shells1972
The Secrets of Sarah Jane: Sana'y Mapatawad Mo 1994 himself

Writing & crew

TitleYear Role
I Love You Honey1970 story
Bad Girl 1971 story
Si Waray At Ang Talyada1971 story
Avenida Boy 1971 story and screenplay
Batul of Mactan 1974 story
Angelita...Ang Inyong Ina 1979 publicity coordinator
The Secrets of Sarah Jane: Sana'y Mapatawad Mo 1994 story
Ang Pulubi At Ang Prinsesa 1997 (thanks)

See also

Notes and References

  1. Web site: Panfilo Cagoco Justo (1941-2012). Geni.com. August 27, 2023.
  2. Web site: Showbiz columnist Justo Justo dies . Mario Dumaual . ABS-CBN News . 2012-05-29.
  3. News: 'Lady Godiva' stops traffic. January 18, 2013. Philippine Daily Inquirer. December 2, 2000. Alcuin Papa. Norman Bordadora.
  4. Web site: Justo C. Justo: A Background. Manila Bulletin Publishing Corporation. January 18, 2013. Leo Ortega Laparan II. May 19, 2012. dead. https://web.archive.org/web/20120623015333/http://mb.com.ph/node/359964/ju. June 23, 2012.
  5. News: Whatever happened to Justo Justo?. January 18, 2013. GMA News. June 24, 2010.