Just Salad Explained

Just Salad
Hq Location City:New York City, New York
Hq Location Country:United States
Locations:80 (2024)
Type:Private
Founder:Nick Kenner
Industry:Restaurants
Genre:Fast casual
Area Served:USA

Just Salad is a chain of fast casual restaurants[1] [2] that primarily specializes in salads, wraps and warm bowls. The brand serves accessible, plant-centric meals made with homemade dressings, prepped-daily produce and from-scratch recipes.[3] Empowering customers to "Eat with Purpose," Just Salad is the first U.S. restaurant chain to carbon label its menu.[4] [5]

History

The company was founded in 2006 by Nick Kenner and Rob Crespi.[6]

The first location opened at 320 Park Avenue in New York City in 2006. Today, the company operates over 80 store locations, primarily in the United States, [7] [8] [9] including New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania, and Massachusetts.[10] [11]

Sustainability

Just Salad promotes environmental sustainability through various initiatives.[12] In 2019, Sandra Noonan joined the company as Chief Sustainability Officer.[13] [14] [15] [16] In 2020, Just Salad became the first U.S. restaurant chain to carbon label its menu, verified by Planet FWD, which informs customers about the greenhouse gas emissions associated with each menu item.

The company offers a Reusable Bowl Program, which allows customers to purchase a bowl in-store and receive a free salad topping with every reuse.[17] The program in partnership with the New York State Pollution Prevention Institute at Rochester Institute of Technology, has kept over three tons of waste out of landfills as of 2021. Just Salad achieved B Corp Certification in April 2023 with an 80.4 B Impact Score.

Menu and operations

Just Salad offers a vegan smoothie menu and plant-based alternatives like Beyond™ Chicken and Violife Creamy Vegan Feta.[18] The company’s mobile app requires customers to opt-in to receive utensils when they order using the Just Salad Mobile App[19] and features a "Climatarian" dietary filter that displays the lowest-footprint menu items. Pickup orders are placed on stations without bags for single-item orders, and customers ordering in-store are offered bags upon request.[20] Just Salad implements waste reduction policies such as in-store composting, food donation programs, and surplus food sales through the Too Good to Go app.

Social actions

Just Salad has partnered with Chef Marc Forgione, Amanda Cohen, and brands such as Sesame Street, Grub Street and Beyond Meat, on time-limited menu items.

In April 2020, Just Salad collaborated with chef Joey Campanaro to create "The Big Apple Salad", with proceeds supporting Relief Opportunities for All Restaurants, a fund for restaurant workers affected by the COVID-19 pandemic.[21]

In May 2020, Just Salad partnered with American fashion designer Kenneth Cole to design and provide reusable cotton face masks for its employees during the COVID-19 pandemic.[22]

In October 2023, Just Salad teamed with wellness educator Mona Vand to introduce "Mona's Dreamy Caesar," a limited-time vegan menu item featuring plant-based ingredients.[23] [24]

In 2024, Just Salad collaborated with Michelin-starred chef Marc Forgione to create the "Chopped Mezze" salad for their spring menu.[25] [26] [27] [28] [29] [30]

In 2024, Just Salad collaborated with Chef Amanda Cohen to launch the Dirt Candy Salad, a limited-edition vegan salad inspired by her New York City restaurant Dirt Candy.[31] [32] [33] [34] [35]

Brand Partnerships

In January 2020, Just Salad collaborated with Grub Street to create a limited-time "Breakfast Salad," which included spinach, romaine, turkey bacon, hard-boiled eggs, and cheddar cheese, offering a unique twist on a traditional breakfast sandwich.[36]

In 2022, Just Salad partnered with Beyond Meat to introduce plant-based protein options, focusing on sustainability and catering to vegan and environmentally-conscious customers.[37] [38] [39] [40]

In 2023, Just Salad launched a Sesame Street-themed kids' menu in collaboration with Sesame Street.[41] [42] [43] [44] [45] This initiative included educational content about nutrition, aiming to promote healthier eating habits among Kids.[46]

Just Salad has also partnered with Tommy's Seafood, Gotham Greens, Dig Inn, Impossible Foods, Sir Kensington’s, and Vital Farms.[47]

Awards and recognition

Just Salad received the WasteWise Regional Award from the Environmental Protection Agency (EPA) in 2019 for its reusable bowl program,[48] [49] became the first U.S. restaurant chain to implement carbon labeling in 2020,[50] and was ranked No. 5 in the 2022 Eco Innovation Awards by Real Leaders.

Notes and References

  1. Web site: nicole . Just Salad Opens first Chicago Location . 2016-02-02 . www.qsrmagazine.com.
  2. https://www.usmagazine.com/food/news/daphne-oz-partners-with-just-salad-to-create-golden-glow-salad/ "Daphne Oz Partners With Just Salad to Create Dish That Lets You ‘Glow From Within’"
  3. Web site: Just Salad - Certified B Corporation - B Lab Global . 2024-07-17 . www.bcorporation.net . en-us.
  4. Web site: BBMG . 2024-05-16 . B Corp Recipes for Success . 2024-07-17 . Medium . en.
  5. Web site: North Jersey Chamber of Commerce . 2024-07-17 . North Jersey Chamber of Commerce . en-US.
  6. Web site: Dude Food: An Interview With Nick Kenner of Just Salad - Big Girls Small Kitchen. Big Girls Small Kitchen. 2016-02-02. en-US.
  7. https://www.forbes.com/sites/aliciakelso/2019/09/12/another-win-for-the-plant-based-movement-just-salad-replaces-steak-with-beyond-meatballs/#5290530aeddb "Another Win For The Plant-Based Movement: Just Salad Replaces Steak With Beyond Meatballs"
  8. https://www.wsj.com/articles/fitness-clubs-spawn-urban-clusters-of-juice-bars-spas-11559649600 "Fitness Clubs Spawn Urban Clusters of Juice Bars, Spas"
  9. Web site: Just Salad LLC - Company Profile and News . 2024-07-17 . Bloomberg.com . en.
  10. Web site: GREATER FORT LAUDERDALE CHAMBER OF COMMERCE .
  11. Web site: 2020-12-16 . How to Order Vegan at Just Salad (December 2020) . 2024-07-17 . PETA . en-US.
  12. Web site: Magazine . VegWorld . 2020-06-10 . Just Salad Teams Up with NYU MBA Student Program to be 1st U.S. Restaurant Chain to Carbon Label its Menu - VEGWORLD Magazine . 2024-07-17 . en-US.
  13. Web site: Sweeney . Erica . How chief sustainability officers are bringing more accountability and less waste to their companies — and the world . 2024-07-17 . Business Insider . en-US.
  14. Web site: Mission Possible .
  15. Web site: Figueiras . Sonalie . 2022-04-28 . The How and Why of Carbon Labelling: Q+A w/ Just Salad's Chief Sustainability Officer . 2024-07-17 . Green Queen . en-US.
  16. Web site: Just Salad's Sustainability Report Highlights Waste-Free Dining Movement .
  17. Web site: Penn Diners Hungry for ‘Just Salad’ Shop Penn . 2024-07-17 . www.shopsatpenn.com.
  18. Web site: JustSalad Digital Catering Menu .
  19. Web site: Just Salad - Apps on Google Play . 2024-07-17 . play.google.com . en.
  20. Web site: Lundstrom . Kathryn . 2022-10-26 . Can Fast Food Survive Without Single-Use Plastics? . 2024-07-17 . www.adweek.com . en-US.
  21. Web site: Magazine . Q. S. R. . 2020-04-28 . Just Salad Collaborates with New York City Chef Joey Campanaro . 2024-07-27 . QSR Magazine . en-US.
  22. Web site: Press . 2020-05-20 . Just Salad Partners with Kenneth Cole to Design, Create and Provide Reusable Cotton Face Masks . 2024-07-27 . Food Industry Executive . en-US.
  23. Web site: Salad . Just . Just Salad Partners With Wellness Educator, Mona Vand to Launch Dreamy Caesar Salad . 2024-07-27 . www.prnewswire.com . en.
  24. Web site: 2023-10-02 . Just Salad Partners With Wellness Educator, Mona Vand to Launch Dreamy Caesar Salad . 2024-07-27 . Yahoo Finance . en-US.
  25. Web site: 2024-03-26 . Just Salad launches new salad in collaboration with chef Marc Forgione . 2024-07-27 . Nation's Restaurant News . en.
  26. Web site: Salad . Just . Just Salad and Acclaimed NYC Chef Marc Forgione Welcome Spring with New Seasonal Recipe Collaboration . 2024-07-27 . www.prnewswire.com . en.
  27. Web site: Chef Marc Forgione Teams Up with Just Salad for Tasty New Salad Option .
  28. Web site: Klein . Danny . 2024-03-25 . Just Salad Teams with Chef Marc Forgione on New Seasonal Items . 2024-07-27 . QSR Magazine . en-US.
  29. Web site: Redden . Claire . 2024-03-25 . Just Salad Partners With NYC Chef Marc Forgione For New Spring Menu Items . 2024-07-27 . Tasting Table . en-US.
  30. Web site: Walansky . Aly . Just Salad Partners With Celebrity Chef Marc Forgione To Upgrade A Classic . 2024-07-27 . Forbes . en.
  31. Web site: Johnson . Greg . 1900-01-01 . Just Salad partners with chef to kick off Veganuary . 2024-07-27 . Produce Blue Book . en-US.
  32. Web site: 2024-01-02 . Just Salad partners with James Beard nominated chef Amanda Cohen for ‘Veganuary’ salad . 2024-07-27 . Nation's Restaurant News . en.
  33. Web site: Just Salad Partners with Michelin-Star Chef Amanda Cohen to Launch Dirt Candy Salad for Veganuary .
  34. Web site: Michelin-Star Chef Amanda Cohen and Just Salad Pair Up for Veganuary; Jhonny Castro Comments .
  35. Web site: Just Salad partners with Michelin-starred Dirt Candy for new plant-based bowl . 2024-07-27 . Restaurant Business . en.
  36. Web site: Street . Grub . 2020-01-30 . Can You Make a Salad That Tastes Like a Breakfast Sandwich? . 2024-07-27 . Grub Street . en.
  37. Web site: Magazine . Q. S. R. . 2022-09-28 . Just Salad Releases Fall Menu and Partners with Beyond Meat . 2024-07-27 . QSR Magazine . en-US.
  38. Web site: Just Salad Permanently Adds Vegan Chicken to Menu Nationwide .
  39. Web site: Another Win For The Plant-Based Movement: Just Salad Replaces Steak With Beyond Meatballs .
  40. Web site: Pointing . Charlotte . 2019-09-16 . This Salad Chain Just Replaced All Its Beef With Vegan Meat . 2024-07-27 . LIVEKINDLY . en-US.
  41. Web site: Klein . Danny . 2024-03-04 . Just Salad Rolling Out Sesame Street-Themed Reusable Bowls . 2024-07-27 . QSR Magazine . en-US.
  42. Web site: Klein . Danny . 2024-03-04 . Just Salad Rolling Out Sesame Street-Themed Reusable Bowls . 2024-07-27 . QSR Magazine . en-US.
  43. Web site: Sharma . Soumya . 2024-03-05 . Just Salad launches Sesame Street-themed reusable bowls in US . 2024-07-27 . Verdict Food Service . en-US.
  44. Web site: Salad . Just . Just Salad Serves Up Lunchtime Nostalgia with Reusable Bowls Featuring Beloved Sesame Street Characters . 2024-07-27 . www.prnewswire.com . en.
  45. Web site: 2023-10-20 . JUST SALAD TEAMS UP WITH SESAME WORKSHOP TO LAUNCH SESAME STREET KIDS MENU . 2024-07-27 . Food & Beverage Magazine . en.
  46. Web site: 2023-10-19 . Just Salad introduces kids menu for the first time . 2024-07-27 . Nation's Restaurant News . en.
  47. Web site: 2024-06-11 . JUST SALAD MAKES BIG SPLASH FOR SUMMER WITH LAUNCH OF WILD BLACKENED SHRIMP ON NEW SEASONAL MENU . 2024-07-27 . Food & Beverage Magazine . en.
  48. Web site: US EPA . OLEM . 2020-01-24 . 2019 WasteWise Regional Award Winners . 2024-07-27 . www.epa.gov . en.
  49. Web site: Just Salad’s reusable bowl program reportedly eliminates more than 75,000 pounds of plastic waste every year .
  50. Web site: Magazine . Q. S. R. . 2022-07-06 . Just Salad Ranked No. 5 in Eco Innovation Awards . 2024-07-27 . QSR Magazine . en-US.

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