Jungle Creations Explained

Jungle Creations
Type:Privately held company
Foundation:2014
Founder:Jamie Bolding (CEO)
Location City:London
Location Country:United Kingdom
Locations:New York[1]
Area Served:Global
Industry:Digital media

Jungle Creations is a British digital media company that operates themed channels including VT, Twisted,[2] Lovimals,[3] Level Fitness,[4] Craft Factory and Four Nine.[5] Jungle Creations is based in London with an office in New York City.[6] [7] [8]

History

VT

In 2014, Jamie Bolding founded Viral Thread at his mother's house in Surrey, England. Initially, the site's focus was on collating already existent content,[9] however, Bolding soon started writing original content aimed at university students. The first piece of content produced was a listicle entitled "Twenty people you will meet at fresher's week."

In February 2015 the company's Facebook page reached one million likes.

In 2016, the VT channel posted a video featuring the Hövding airbag bicycle helmet which became the most-watched video in the company's history with over 150 million views.[10]

In June 2017, the company opened an office in New York City.[11] The following month, it named Nat Poulter its chief operating officer and Sefton Monk its chief technology officer.[12] In August 2017, the company officially changed the name of Viral Thread to VT.

Twisted

Jungle Creations launched the Twisted brand in March 2016. Initially, the brand posted food-related content on Facebook and Instagram but later added an option to order through Deliveroo or Uber Eats.

The media brand opened new TV studios at London's Market Hall West End in 2019.[13]

In September 2016, the company's food-related channel, Twisted, partnered with Oreo to announce new Oreo flavours.[14] [15]

Outside investment

In 2018, the company raised £3million in series A funding, from Edge Investments and former BBC Chief Executive John Smith. At the time, their plan was to explore commerce-based income streams such as pop-up restaurants, cookbooks and eCommerce, whilst expanding their services to include long-form content such as documentaries and TV mini series.[16] [17]

Controversies

In February 2017, Jungle Creations attracted some controversy when it posted and began licensing a viral video featuring a female bicyclist being catcalled by men in a van. The video ended with the woman ripping the side mirror off the van and cycling away.[18] [19] [20]

Recognition

Forbes Magazine placed the company's founder, Jamie Bolding at 13 on their 2017 30 under 30 list.[21] [22] The organisation reached fourth place on The Sunday Times Tech Track 100 league table,[23] and reached 14th place on The Financial Times 1000 fastest growing companies in Europe.[24]

External links

Notes and References

  1. News: Finley. Sarah. Food for thought: The man who makes cooking videos go viral . BBC. 28 November 2016 . 26 November 2017.
  2. News: What is this chicken-stuffed deep-fried pizzadilla and why is it all over the internet?. Munk. Naaman Zhou explained it to David. 2019-08-26. The Guardian. 2020-01-27. en-GB. 0261-3077.
  3. Web site: Fast Track. TWK. Fast Track. en-GB. 2020-01-27.
  4. Web site: Intellectual Property Office - Trade Marks Journal. Intellectual Property Office. Concept House. 2019-04-19. www.ipo.gov.uk. en. 2020-01-27.
  5. Web site: Facebook giant Jungle Creations 'experiments' with eccentric e-commerce and events. The Drum. en. 2020-01-27.
  6. News: Finley. Sarah. Food for thought: The man who makes cooking videos go viral . BBC. 28 November 2016 . 26 November 2017.
  7. News: Gale. Adam. Meet the viral video entrepreneur who gets 4bn views a month . Management Today. 12 May 2017 . 26 November 2017.
  8. Web site: Start-up-of-the-week: Hackney entrepreneur launches delivery-only restaurant through Facebook video recipe page. Bartholomew. Emma. Hackney Gazette. 13 December 2017. en. 2020-01-27.
  9. News: Chapman. Ben. Jungle Creations: The unknown company behind the internet's biggest viral videos . The Independent. 13 July 2017 . 26 November 2017.
  10. News: The Swedish airbag for cyclists unexpectedly went completely viral. Carlström. Vilhelm. 21 September 2016. 26 November 2017. Business Insider. https://web.archive.org/web/20160922133907/http://nordic.businessinsider.com/the-swedish-air-bag-for-cyclists-just-unexpectedly-went-viral-2016-9/. 22 September 2016.
  11. News: Southern. Lucinda. With viral out of style, Viral Thread is rebranding as VT . Digiday. 3 August 2017 . 26 November 2017.
  12. News: Cleeton. Jenny. People on the move featuring ITV, Dentsu Aegis Network, Jungle Creations, GiveMeSport and Vice . The Drum. 19 July 2017 . 26 November 2017.
  13. Web site: Everything you need to know about Market Hall West End. 2019-11-13. Evening Standard. en. 2020-01-27.
  14. News: Beltrone. Gabriel. Oreo Is Now Making Tasty-Style Recipe Videos for Some of Its Stranger Flavors . Adweek. 26 September 2016 . 26 November 2017.
  15. News: Velasco. Haley. Oreo debuts new cookie flavors with social channel Twisted . The Drum. 21 September 2016 . 26 November 2017.
  16. News: Viral video maker Jungle Creations eyes offline expansion after netting £3m investment. Torrance. Jack. 2018-12-03. The Telegraph. 2020-01-27. en-GB. 0307-1235.
  17. Web site: Jungle Creations Raises £3M in Series A Funding. FinSMEs. 2018-12-03. FinSMEs. en-US. 2020-01-27.
  18. News: Cresci. Elena. Why a viral video of a cyclist's revenge on catcallers may not be all it seems . The Guardian. 22 February 2017 . 26 November 2017.
  19. News: Eleftheriou-Smith. Loulla-Mae. Female cyclist catcalled by man in van chases him down and exacts her revenge . The Independent. 22 February 2017 . 26 November 2017.
  20. News: Matyszczyk. Chris. Catcaller revenge video goes viral (but is it real?) . CNET. 22 February 2017 . 26 November 2017.
  21. Web site: Jamie Balding, 26. Forbes.
  22. Web site: 30 Under 30 Europe 2018: Media & Marketing. Forbes.
  23. Web site: Fast Track . 27 January 2020 . 27 November 2020 . https://web.archive.org/web/20201127084314/https://www.fasttrack.co.uk/league-tables/tech-track-100/league-table/ . dead .
  24. News: The FT 1000: Third annual list of Europe's fastest-growing companies. Financial Times. March 2019. Smith. Ian.

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