Jumbo King Explained

Jumboking Foods Pvt. Ltd.
Type:Privately held company
Founder:Dheeraj Gupta
Area Served:Mumbai, Bangalore, Hyderabad, Pune, Delhi and Lucknow
Industry:Fast food
Products:Burgers, fries, thickshake, and softies
Revenue:
2013-14[1]
Foundation:Malad, Mumbai, India
Location City:Mumbai, Maharashtra
Location Country:India
Locations:145+ (2023)[2]

Jumboking is an Indian vegetarian burger quick service restaurant chain. Established on 23 August 2001 by Dheeraj Gupta, Founder and MD of Jumboking and Reeta Gupta, the Co-founder, the company got inspired by the fast food business model of McDonald's and Burger King. The chain has more than 145 outlets in major Indian cities such as Mumbai, Navi Mumbai, Thane, Delhi, Hyderabad and Pune. The company has delivery tie-ups with Swiggy and Zomato to service out-of-store orders.

History

An earlier franchisee of Burger King, the Guptas, on their visit to London, realised that fast food could also work in India. Vada pav was their first idea, as the food had to be portable.[3] In 2001, the Guptas opened their first restaurant at Malad, with an initial investment of, which they borrowed from his family. The outlet was initially named Chaat Factory (Snack Factory), and vada pav was sold at 5, despite street vendors selling the same product for 2. The name was later changed to Jumbo King. Gupta faced opposition from his family, who thought he was wasting his MBA by selling vada pavs.[4]

Vada pav is a popular vegetarian dish native to the Indian state of Maharashtra, although it has been losing its reputation in past few years. Some places where the food is now cooked and sold are often polluted. [5] The people of Mumbai and Thane consume about 18–20 lakh (1.8–2 million) units of vada pav, with stiff competition mainly from the street vendors in the city.

As of 2010, the chain had 30 outlets in Mumbai, selling an average of 40,000 vada pavs every day, priced between 10 and 80 a piece.[6] As of August 2017, the chain now has above 300 outlets across various parts of India.

It repositioned itself as an Indian burger brand in 2015. Jumbo King launched a range of burgers, such as corn and spinach, crispy veggie and mac and cheese.[7]

Timeline

Menu

A Jumbo King vada pav consists of a batata vada (a spicy deep-fried potato patty) in a pav (bread roll), similar in size and shape to a Quarter Pounder.[5] Jumbo King is considered Mumbai's first branded vada pav, and is the largest selling brand.[12] The pav used by Jumbo King was designed by Salim Malik, who dropped out of college to help run his father's bakery. Thanks to work with Jumbo King, their bakery has become the largest dealer of pavs in Borivali.[13] They offer Lassi, a popular and traditional yogurt-based drink of the Indian subcontinent, as well as Coca-Cola products.[14]

Jumbo King offers several variations of the vada pav, that include unique schezwan sauce, as well as different patties such as corn and peas, corn and spinach, crunchy vegetables, salted fries, thick shakes and sundaes.[7] [15]

Notes and References

  1. News: Amit Shanbaug. How Dheeraj Gupta launched a successful vada pav chain Jumbo King. 29 May 2017. The Economic Times. 23 June 2014. Mumbai. 29 June 2017. https://web.archive.org/web/20170629232714/http://economictimes.indiatimes.com/small-biz/entrepreneurship/how-dheeraj-gupta-launched-a-successful-vada-pav-chain-jumbo-king/articleshow/36940801.cms. live.
  2. http://www.jumboking.co.in/location.html Jumbo King | Unit Franchisee
  3. News: The magic of vada pav. 28 April 2012. The Economic Times. 6 October 2004. 3 June 2016. https://web.archive.org/web/20160603192530/http://economictimes.indiatimes.com/articleshow/874543.cms. live.
  4. Web site: Dheeraj Gupta: The vendor of vadas. Rediff.com. 30 October 2004. 28 April 2012. 10 May 2012. https://web.archive.org/web/20120510091013/http://www.rediff.com/money/2004/oct/30spec2.htm. live.
  5. Web site: Mumbai takes on McDonald's with veggie street food. AsiaOne. 22 September 2008. 28 April 2012. AFP. https://web.archive.org/web/20080925183921/http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20080922-89272.html. 25 September 2008. dead.
  6. News: Fast food chain Jumbo King plans 500 outlets by March 2010. 28 April 2012. The Hindu. 21 August 2007. 2 June 2014. https://web.archive.org/web/20140602200259/http://www.thehindubusinessline.com/todays-paper/tp-marketing/article1667016.ece?ref=archive. live.
  7. News: Shashidhar . Ajita . Schezwan vada pav to swadeshi burger: How Jumboking reinvented itself . . 24 February 2021 . 9 March 2021 . 6 March 2021 . https://web.archive.org/web/20210306154942/https://www.businesstoday.in/current/corporate/schezwan-vada-pav-to-swadeshi-burger-how-jumboking-reinvented-itself/story/432157.html . live .
  8. Web site: The amazing story of vada pav chain Jumbo King – 2. Rediff.com. 28 April 2012. 27 August 2010. 13 April 2012. https://web.archive.org/web/20120413200852/http://business.rediff.com/slide-show/2010/aug/27/slide-show-1-special-the-amazing-story-of-vada-pav-chain-jumbo-king.htm. live.
  9. Web site: Jumbo King opens stores in Ahmedabad. Oneindia.in. 29 April 2012. 17 August 2007. 8 October 2012. https://web.archive.org/web/20121008225306/http://news.oneindia.in/2007/08/17/jumbo-king-opens-stores-in-ahmedabad-1187364866.html. live.
  10. News: Jumbo King vada pav launches first outlet in Bangalore. 28 April 2012. DNA India. 21 October 2011. 8 February 2012. https://web.archive.org/web/20120208113412/http://www.dnaindia.com/lifestyle/report_jumbo-king-vada-pav-launches-first-outlet-in-bangalore_1601697. live.
  11. Web site: Jumboking opens restaurant in Hyderabad . 20 November 2014 . 8 December 2015 . 15 July 2023 . https://web.archive.org/web/20230715055752/https://www.thehindubusinessline.com/companies/jumboking-opens-restaurant-in-hyderabad/article64236715.ece . live .
  12. News: Bhattacharya. Chandrima. S. Jumbo King tries a McDonald's with vada pav – 10,000 a day & counting. https://archive.today/20120915071800/http://www.telegraphindia.com/1040711/asp/nation/story_3480991.asp. dead. 15 September 2012. 27 April 2012. The Telegraph. 11 July 2004.
  13. News: Prachi. Bakery makes it big with Jumbo King. https://archive.today/20130128154753/http://www.mid-day.com/metro/2004/may/84433.htm. dead. 28 January 2013. 28 April 2012. MiD DAY. 25 May 2004.
  14. Web site: QSR chain Jumboking to now offer Coca-Cola beverages across its outlets . restaurant.indianretailer.com . Franchise India Holdings Ltd . 11 April 2023 . 28 November 2019 . 11 April 2023 . https://web.archive.org/web/20230411135302/https://restaurant.indianretailer.com/news/qsr-chain-jumboking-to-now-offer-coca-cola-beverages-across-its-outlets.n19009 . live .
  15. News: A specially priced burger every day at Jumboking . . 26 June 2019 . 9 March 2021 . 28 January 2021 . https://web.archive.org/web/20210128114305/https://www.thehansindia.com/life-style/food/a-specially-priced-burger-every-day-at-jumboking-541314 . live .

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