July Systems Explained

July Systems
Location:Burlingame, California, USA
Founder:Rajesh T.S. Reddy
Industry:Business analysis, Software, Location-based service

July Systems is a Burlingame, California based software provider founded in 2001.[1] The company offers cloud-based SaaS platform, called Proximity MX,[2] that provides location analytics and deliver contextually relevant communication to visitors in a building.[3] [4]

History

July Systems was founded by Rajesh T.S. Reddy.[5] The company’s initial offering, MIX (mobile internet experience), was a first-generation mobile publishing platform that offered features like cross-platform publishing and distribution. The patented software, MIX, streamed Indian Premier League[6] matches clip-by-clip using the existing 2G bandwidth, with in-house techies-cum-sports enthusiasts adding live ball-by-ball commentary.[7]

In December 2010, July Systems won the Mobile Excellence Awards (MEA).[8]

In 2012, July launched a retail edition of Mi, a cloud-platform studio for marketers to create and manage rich, customizable mobile promotions. The Mi Platform Studio visual tool allowed marketers to quickly create localized and short term promotions.[9]

On 23 July 2013, July systems was selected by AlwaysOn as one of the AlwaysOn Global 250 companies to watch.[10]

In April 2014, July Systems appointed B.J. Arun as chief executive officer.[11]

On June 19, 2018, Cisco Systems announced its intent to acquire July Systems.[12] [13] The deal was completed in August 2018[14] and July Systems was subsequently integrated into Cisco DNA Spaces.[15]

References

  1. Web site: July in the Mobile-Cloud: Interview With July Systems' CEO Rajesh Reddy . HuffPost News . 28 May 2013 . James Grundvig.
  2. Web site: App Downloads Aren't a Barrier to Location Intelligence for July Systems . LSA Insider . 27 Oct 2016 . Joe Morsello.
  3. Web site: Location Based Services (LBS) Beginning to Improve the Bottom Line . Industry Tap Into News . 22 Feb 2017 . David Russell Schilling.
  4. Web site: Global WiFi Analystics Solution Market 2018 – Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US) . Edition Analyst . 9 Jan 2018 . James Gordern.
  5. Web site: July Systems founder Rajesh TS Reddy says his company's revenues are growing 200% annually. . outlookbusiness News . 15 March 2010.
  6. Web site: July Systems to bring IPL on mobile internet . MobileTor . 4 May 2010 . Harsimran Julka.
  7. Web site: Bangalore-based July Systems leads in tech for live streaming on cell . The Economic Times News . 4 May 2010 . Harsimran Julka.
  8. Web site: Mobile Excellence Awards Honors Top Mobile Content, Companies . StudioDaily News . 13 December 2010 . Debra Kaufman.
  9. Web site: July Systems Launches Retail Edition of Mi Platform Studio, Targets Marketers . NextBigWhat News . 29 February 2012 . NextBigWhat.
  10. Web site: July Systems Selected by AlwaysOn as One of the AlwaysOn Global 250 Companies to Watch . Developer IQ . 17 July 2013 . Shruthi S.
  11. Web site: July Systems raises $2.1M funding; Appoints BJ Arun as new CEO. Medianama News . 8 April 2014 . Vikas SN.
  12. Web site: Cisco Announces Intent to Acquire July Systems. Cisco Blogs . 19 June 2018 . Rob Salvagno.
  13. Web site: Cisco buys July Systems to bring digital experience to the real world. TechCrunch . 19 June 2018 . Ron Miller.
  14. News: Hennessy . Sean . Cisco Completes Acquisition of July Systems, Inc. . 15 January 2024 . Updata Partners . 1 August 2018.
  15. News: CBRE, Aruba, Cisco, And Mist Drive Experience-Based Networking . 15 January 2024 . Forbes . en.

External links

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