Julie Rice Explained

Julie Rice
Alma Mater:Binghamton University
Occupation:Entrepreneur, CEO, Chief Brand Officer
Known For:SoulCycle, WeWork
Spouse:Spencer Rice
Children:2

Julie Rice in an entrepreneur, investor and co-founder of SoulCycle, a New York City-based fitness company that offers indoor cycling (also known as "spinning") workout classes.

Personal life

Rice studied English and theater at Binghamton University.[1] She is married to Spencer Rice. The couple has two daughters.[2]

Career

Rice worked as a talent manager for exotic dancers in Los Angeles for twenty years. She moved back to New York in 2002.[2] Rice founded SoulCycle in 2006 with Elizabeth Cutler and Ruth Zukerman.[3] SoulCycle's first studio was on the Upper West Side.[4] The three were self-funded with a large amount of the money coming from Cutler's investment in Izze Beverage Company.[1]

Rice sold most of her SoulCycle shares to Equinox Fitness in 2011. She sold the remainder of her shares to Equinox in 2016 for approximately $90 million. She remains on the board.[2]

Rice was named Chief Brand Officer of WeWork in November 2017.[5] She resigned from WeWork in 2019.[6] [7]

Rice and Cutler co-founded the company Peoplehood in 2019. The company facilitates guided conversations.[8]

Notes and References

  1. News: Li. Shan. SoulCycle founders are peddling fun in the gym. Los Angeles Times. August 9, 2015.
  2. News: Romeyn. Kathryn. How an Ex-Talent Manager Co-Founded SoulCycle and Sold for $90M. Hollywood Reporter. July 3, 2017.
  3. News: In New York, a Rivalry Shifts Into High Gear . Saint Louis, Catherine . New York Times . 2010-10-10.
  4. News: How I Built It: Cycling Chain SoulCycle Spins Into Fast Lane . Hong, Nicole. Wall Street Journal . 2013-09-18.
  5. News: L'Heureux. Catie. SoulCycle Founder Julie Rice Is the New Chief Brand Officer of WeWork. The Cut. November 20, 2017.
  6. Web site: WeWork Makes Small Round of Staff Cuts, Hours After Delaying IPO. Huet. Ellen. Tan. Gillian. September 17, 2019. finance.yahoo.com via Bloomberg. en-US. 2019-12-16.
  7. "You Don't Bring Bad News to the Cult Leader": Inside the Fall of WeWork. Sherman. Gabriel. November 21, 2019. Vanity Fair. en. 2019-12-16.
  8. Web site: Deczynski . Rebecca . 2021-10-26 . What SoulCycle Founders Julie Rice and Elizabeth Cutler Learned About Listening to Customers and Building Community . 2022-03-11 . Inc.com . en.