Journal of Marketing Research explained

Journal of Marketing Research
Editor:	Sachin Gupta (academic)
Discipline:	Marketing
Abbreviation:	J. Mark. Res.
Publisher:	American Marketing Association
Country:	United States
Frequency:	Bimonthly
History:	1964-present
Impact:	5.000
Impact-Year:	2020
Website:	https://www.ama.org/journal-of-marketing-research/
Link1:	https://journals.sagepub.com/toc/mrja/current
Link1-Name:	Online access
Link2:	https://journals.sagepub.com/loi/mrja
Link2-Name:	Online archive
Oclc:	1783303
Lccn:	68004962
Coden:	JMKRAE
Issn:	0022-2437
Eissn:	1547-7193

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research.^{[1] [2] [3]} According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000.^[4] The founding editor was Robert Ferber.

Awards

• In 1996 the journal established the Paul E. Green Award in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.^[5]
• The journal awards the William F. O'Dell Award for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice.^[6]

Editors-in-chief

The following persons are or have been editor-in-chief of this journal:^[7]

• Robert Ferber (1964–1969)^{[8] [9]}
• Frank Bass (1972-1975)
• Ralph Day (1969-1972)^[10]
• Harper Boyd ^[11]
• Gilbert A. Churchill (1978-1982)
• William Perreault (1983-1985)
• Robert Peterson (1986-1988)
• Michael Houston (1988-1991)
• Barton Weitz (1992-1994)
• Vijay Mahajan (1995-1997)
• Russell S. Winer (1997-2000)
• Wagner A. Kamakura (2000-2003)
• Dick R. Wittink (2003-2005)
• Russell S. Winer (2005-2006)
• Joel Huber (2006–2009)
• Tulin Erdem (2009-2012)
• Robert Meyer (2012-2016)
• Rajdeep Grewal (2016–2020)
• Sachin Gupta (2020-2023)

Notes and References

1. Churchill . Gilbert A. . Perreault . William D. . 1982 . "JMR" Editorial Policies and Philosophy . Journal of Marketing Research . 19 . 3. 283–287 . 10.2307/3151562. 3151562 .
2. Huber . Joel . Kamakura . Wagner . Mela . Carl F. . 2014 . A topical history of JMR . Journal of Marketing Research . 51 . 1. 84–91 . 10.1509/jmr.51.1.02. 49959699 .
3. Rajdeep Grewal (2017) Journal of Marketing Research: Looking Forward. Journal of Marketing Research: February 2017, Vol. 54, No. 1, pp. 1-4.
4. Book: 2020 Journal Citation Reports. Journal Citation Reports. Clarivate Analytics. 2021. Social Sciences. Web of Science. Journal of Marketing Research.
5. Web site: In Memoriam: Paul e. Green - News . 2017-03-09 . https://web.archive.org/web/20170807152918/https://news.wharton.upenn.edu/feature-stories/2012/10/in-memoriam-paul-e-green/ . 2017-08-07 . dead .
6. Web site: Previous Recipients William F. O'Dell Award . www.ama.org . dead . https://web.archive.org/web/20151102104305/https://www.ama.org/Publications/JournalofMarketingResearch/Pages/WilliamFO'DellAward.aspx . 2015-11-02.
7. Web site: Previous Editors | Journal of Marketing Research.
8. In Memoriam. Acr North American Advances. 1982. NA-09. Ferber. Robert.
9. Pearl . Robert . Sudman . Seymour . 1982 . In Memoriam: Robert Ferber 1922–1981 . The American Statistician . 36 . 4. 355 . 10.1080/00031305.1982.10483046.
10. David Aaker (2014) Comments on Ralph Day's JMR Editorship — 1969 to 1972. Journal of Marketing Research: February 2014, Vol. 51, No. 1, pp. 94-95.
11. Web site: Harper Boyd, former marketing professor, dies at 82 : 1/00.