Jones Snowboards Explained

Jones Snowboards
Logo Alt:Jones Snowboards Logo
Type:Private
Founder:Jeremy Jones
Hq Location City:Truckee, CA
Hq Location Country:United States
Num Employees:20
Num Employees Year:2019

Jones Snowboards is a snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards.[1] [2] Jones snowboards are manufactured in Dubai.

Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. [3] Jones Snowboards is now part of the Nidecker Group.[4] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now.

Environmental Focus

Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits.[5] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags"[6] in the artwork on some of their snowboards and packaging materials.

Jones Snowboards has a strong design ethos behind all of their products.[7] Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO2 emissions.

Competitive success

In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider.[8] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0.[9]

Design Innovation

In 2022, Jones Snowboards highlighted the spiritual and technical link to surfing by combining forces with the well-known surfboard shaper Chris Christenson. Known for his ability to shape fast-gliding surfboards, Christenson helped design the new Surf Series snowboards.[10]

For the 2023/24 winter season, Jones Snowboards announced the launch of the Butterfly Splitboard. The splitboard's design was focused on maximising efficiency in both climbing and riding.[11] The 2023/24 winter season products also included an increased focus on the use of recycled materials in the construction of the products. The Hovercraft 2.0 model featured a brand new technology in snowboard construction known as, Recycle Tech.

Notes and References

  1. Web site: 2018 Good Wood Test Results. Transworld Snowboarding. 14 February 2019.
  2. Web site: The Good Ride Favorites. TheGoodRide. 14 February 2019.
  3. Web site: Nidecker Group History: A Century of Ingenuity & Innovation . 2023-03-01 . www.nidecker.group.
  4. Web site: Nidecker Group We Build Brand Value . 2023-03-01 . www.nidecker.group.
  5. Web site: Jones Snowboards - Ethics. Jones Snowboards. 14 February 2019.
  6. Web site: Jones Snowboards - 5 Red Flags. Jones Snowboards. 14 February 2019.
  7. Web site: Design Ethos: High Performance, Low Impact Gear Jones . 2023-03-01 . www.jonessnowboards.com . en.
  8. Web site: December 5, 2019. Jones Snowboards Welcomes Victor De Le Rue. Shop-Eat-Surf. 2020-07-15. en-US.
  9. Web site: Victor de Le Rue wins Freeride World Tour 2021 . Sequence Magazine.
  10. Web site: Haro . Alexander . Chris Christenson Breaks Down the Jones Snowboards Surf Series Lineup . 2023-03-01 . The Inertia . en-US.
  11. Web site: ellen@boardsportsource.com . 2023-01-07 . Jones 2023/24 Splitboarding Preview . 2023-03-01 . Boardsport SOURCE . en-GB.

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