John Reed Fitness Explained

Foundation:2016
Parent:RSG Group
Locations:24 (20123) in 12 countries
Revenue:€347.2 million (2019) of RSG Group
Homepage:johnreed.fitness

John Reed Fitness Music Club is an international health club chain with studios in Europe and the USA. It is a brand of the RSG Group, whose headquarters are located in Schlüsselfeld and Berlin, Germany. With more than 4.5 million members, the RSG Group is one of the leading fitness companies worldwide. It also owns the fitness brands McFit and Gold's Gym.

History

The first John Reed Fitness Club opened in Bonn in 2016.[1] Rainer Schaller, who also founded the health club chain McFit, wanted to bring a studio concept onto the market with John Reed that placed a strong focus on the interior design and the musical accompaniment during training. This approach should be significantly different from his own chain McFit and classic fitness studio chains in order to appeal to broader target groups.[2] The second John Reed Fitness Music Club opened in July of the same year in SalzburgAustria.[3] In 2017, a John Reed Club opened exclusively for women in the Prenzlauer Berg district of Berlin.[4] From then on, rapid expansion followed across Europe: in 2017, clubs opened in the Czech Republic[5] and Hungary,[6] in 2019 the entry into Switzerland followed.[7] [8] In 2020, John Reed opened in Turkey,[9] [10] [11] in 2021 in the Netherlands[12] and the United Kingdom.[13] [14]

In 2022, John Reed Fitness Music Club cooperates with soccer world champion Sergio Ramos and opens a joint studio in the Spanish capital Madrid under the name SERGIO RAMOS by John Reed.[15] After the death of John Reed's founder, Rainer Schaller, the collaboration with Sergio Ramos was dissolved in 2023. The studio continues to exist, but now under the name McFit Gold.[16] Global expansion into the US market followed with the studio opening in 2022 in Dallas[17] [18] and 2023 in Hollywood in Los Angeles.[19] [20] [21] [22] [23] [24] [25] [26] Today (as of October 2023), the chain has 48 locations in 12 countries.

Concept

Design

The facilities at John Reed Fitness Music Club are visually very different from traditional gyms. Each location has its own unique design and art concept.[27] [28] The studios feature large-scale paintings on the walls, such as graffiti, calligraffitis, or stencil painting.[29] Some clubs also have small art galleries integrated into them. The exhibition of works of art primarily supports local and national artists. For example, works by Ron Miller[30] or El Bocho[31] can be found in many of the studios. The artworks are combined with special decorative elements, sculptures[32]  and different furnishing styles.[33]

Fitness and music

The studios have various training areas with free weights, exercise machines, cardio and functional areas. A large selection of fitness courses using the methods Pilates, Yoga or strengthening and endurance are also offered. Each studio is equipped with its own DJ booth,[34]  where international DJs play live music twice a week.[35] Meanwhile, a training program is offered in the form of group courses.[36] In addition, John Reed has his own radio station with four different stations,[37]  which can be listened to in the studio or on the go via an app. The company puts together the music itself. Depending on the size and situation, around a third of the clubs have wellness areas with a sauna, swimming pool, whirlpool and relaxation room.[38]

Special locations

Some studio locations are housed in historically relevant buildings. In Salzburg, Austria, a former cinema was converted to retain many old features.[39] Cardio training, for example, takes place in front of the big cinema screen.In Vienna-Schottentor, the John Reed Fitness Music Club is located on 5,000 m2 in a former bank building that is a listed building.[40] The meter-thick walls and armored doors remained here, as did the vault in which the weight benches were housed.In Hanover, John Reed Fitness Music Club has converted the former main freight station into a fitness studio. Many elements were left in the industrial style or designed in the shabby chic style in order to maintain the atmosphere of the station.[41] The largest German studio opened in Berlin in September 2023 in the vaulted cellars of the former Bötzow brewery.[42] Here too, the architectural conditions were integrated into the design.[43] Under seven-meter-high vaulted ceilings, there are now individual relaxation areas in the old coolships of the beer brewery.[44]

Additional concepts

Some John Reed Fitness studios offer free childcare from ages six months to six years.[45]

External links

Notes and References

  1. Web site: JOHN REED Fitness Music Club eröffnet erstes Studio in Bonn . June 7, 2023 . event-i.de. 14 July 2016 . https://web.archive.org/web/20230607044629/https://event-i.de/john-reed-bonn/ . 2023-06-07 .
  2. Web site: "Wer McFit prollig findet, ist einfach nur neidisch" . November 10, 2022 . www.stern.de. 20 February 2018 . https://web.archive.org/web/20221110142328/https://www.stern.de/wirtschaft/news/mcfit-chef-rainer-schaller--wer-mcfit-prollig-findet--ist-nur-neidisch-7865060.html . 2022-11-10 .
  3. Web site: John Reed Fitness Music Club feiert Eröffnung in Salzburg . December 4, 2023 . www.salzburg24.at. 21 July 2016 . https://web.archive.org/web/20231204204624/https://www.salzburg24.at/news/salzburg/stadt/john-reed-fitness-music-club-feiert-eroeffnung-in-salzburg-53116915 . 2023-12-04 .
  4. Web site: "Warum gibt's das nicht für Männer?" Unsere Girls waren für euch im John Reed Women's Club . December 5, 2023 . mitvergnuegen.com. https://web.archive.org/web/20231205202517/https://mitvergnuegen.com/2018/warum-gibts-das-nicht-fuer-maenner-unsere-girls-waren-fuer-euch-im-john-reed-womens-club/ . 2023-12-05 .
  5. Web site: JOHN REED: fitness senzace v Praze! Rohlík.cz ulovil velkou rybu . March 21, 2023 . www.businessanimals.cz. October 2017 . https://web.archive.org/web/20230321082442/https://www.businessanimals.cz/zari-v-obchode/ . 2023-03-21 .
  6. Web site: John Reed Fitness nyitás . June 17, 2017 . funzine.hu. https://web.archive.org/web/20170617160737/https://funzine.hu/esemeny/john-reed-fitness-nyitas/ . 2017-06-17 .
  7. Web site: John Reed Fitness Club Zurich . June 10, 2023 . www.swissglam.ch. 24 July 2019 . https://web.archive.org/web/20230610172025/https://www.swissglam.ch/john-reed-fitness-club-zurich/ . 2023-06-10 .
  8. Web site: JOHN REED (McFit) eröffnet Premium-Studio in Zürich . June 16, 2020 . fitnesstribune.com. 5 June 2019 . https://web.archive.org/web/20230618221721/https://fitnesstribune.com/john-reed-mcfit-eroeffnet-premium-studio-in-zuerich/ . 2023-06-18 .
  9. Web site: John Reed Fitness Metropol İstanbul'da . December 4, 2023 . avmdergi.com. 10 August 2020 . https://web.archive.org/web/20231204214520/https://avmdergi.com/john-reed-fitness-metropol-istanbul-da/ . 2023-12-04 .
  10. Web site: JOHN REED Fitness Music Club İstanbul'da . December 4, 2023 . www.pausedergi.com. 18 August 2020 . https://web.archive.org/web/20231204215229/https://www.pausedergi.com/john-reed-fitness-music-club-istanbulda/ . 2023-12-04 .
  11. Web site: Müzikle Sporun Buluşma Noktası: John Reed Fitness Music Club . March 22, 2023 . www.oggusto.com. 13 October 2020 . https://web.archive.org/web/20230322061611/https://www.oggusto.com/lifestyle/muzikle-sporun-bulusma-noktasi-john-reed-fitness-music-club . 2023-03-22 .
  12. Web site: John Reed opens the first Fitness Music Club in Rotterdam . January 30, 2023 . insiderotterdam.nl. 9 July 2021 . https://web.archive.org/web/20230130151738/https://insiderotterdam.nl/john-reed-opens-the-first-fitness-music-club-in-rotterdam/ . 2023-01-30 .
  13. Web site: BRITISH LAND SIGNS THE UK'S FIRST JOHN REED GYM AND SIX NEW RETAILERS AT BROADGATE'S 100 LIVERPOOL STREET . December 4, 2023 . www.britishland.com. 19 February 2020 . https://web.archive.org/web/20231204221322/https://www.britishland.com/news/press-releases/british-land-signs-uks-first-john-reed-gym-and-six-new-retailers-broadgates-100-liverpool-street . 2023-12-04 .
  14. Web site: New opening: John Reed . July 28, 2023 . www.healthclubmanagement.co.uk. https://web.archive.org/web/20230728222314/https://www.healthclubmanagement.co.uk/health-club-management-features/New-opening-Rainer-Schaller/35368 . 2023-07-28 .
  15. Web site: SERGIO RAMOS by JOHN REED eröffnet Mitte Januar 2022 . December 12, 2022 . www.bodymedia.de. 15 December 2021 . https://web.archive.org/web/20221212154915/https://www.bodymedia.de/news/sergio-ramos-by-john-reed-eroeffnet-mitte-januar-2022.html . 2022-12-12 .
  16. Web site: Sergio Ramos se desvincula de la cadena de gimnasios John Reed y disuelve su compañía . April 17, 2023 . www.palco23.com. https://web.archive.org/web/20230417114207/https://www.palco23.com/fitness/sergio-ramos-se-desvincula-de-la-cadena-de-gimnasios-john-reed-y-disuelve-su-compania . 2023-04-17 .
  17. Web site: Dallas Has a European Night Club-Inspired Gym With John Reed Fitness . June 10, 2022 . www.dallasobserver.com. https://web.archive.org/web/20220610102248/https://www.dallasobserver.com/arts/john-reed-fitness-transforms-dallas-fitness-scene-with-night-club-inspired-gym-13608616 . 2022-06-10 .
  18. Web site: Step Inside John Reed Dallas, a Lush Oasis for State-of-the-Art Fitness in Preston Center . March 20, 2023 . www.papercitymag.com. https://web.archive.org/web/20230320091851/https://www.papercitymag.com/fashion/wellness/dallas-john-reed-fitness-gym-preston-center/ . 2023-03-20 .
  19. Web site: FIRST LOOK! John Reed WeHo to Celebrate Grand Opening with Open House . October 17, 2023 . wehotimes.com. https://web.archive.org/web/20231017233155/https://wehotimes.com/first-look-john-reed-weho-to-celebrate-grand-opening-with-open-house/ . 2023-10-17 .
  20. Web site: John Reed Fitness Opens First Location in North America . April 5, 2023 . www.clubindustry.com. https://web.archive.org/web/20230405110525/https://www.clubindustry.com/commercial-clubs/john-reed-fitness-opens-first-location-north-america . 2023-04-05 .
  21. Web site: JOHN REED FITNESS DEBUTS IN WEST HOLLYWOOD . October 28, 2023 . www.prnewswire.com. https://web.archive.org/web/20231028040611/https://www.prnewswire.com/news-releases/john-reed-fitness-debuts-in-west-hollywood-301959912.html . 2023-10-28 .
  22. Web site: JOHN REED Fitness Club Expands Presence To North America With Its First Location In Downtown Los Angeles . July 28, 2023 . www.prnewswire.com. https://web.archive.org/web/20230728080523/https://www.prnewswire.com/news-releases/john-reed-fitness-club-expands-presence-to-north-america-with-its-first-location-in-downtown-los-angeles-301248939.html . 2023-07-28 .
  23. Web site: State-Of-The-Art John Reed Fitness Club Brings A Music-Fueled Playground To DTLA . March 25, 2023 . secretlosangeles.com. https://web.archive.org/web/20230325040348/https://secretlosangeles.com/john-reed-fitness-music-club/ . 2023-03-25 .
  24. Web site: John Reed Fitness Brings Vibrant Workouts, Design, and Music to New DTLA Gym . June 10, 2023 . uncoverla.com. https://web.archive.org/web/20230610035556/https://uncoverla.com/2021/05/04/john-reed-fitness-opens-dtla-gym/ . 2023-06-10 .
  25. Web site: More Than Just a Workout: John Reed opens new club in Santa Monica . December 14, 2023 . www.argonautnews.com. https://web.archive.org/web/20231214022237/https://www.argonautnews.com/business/more-than-just-a-workout-john-reed-opens-new-club-in-santa-monica/article_89fbafe6-15d4-11ee-b007-138a682539ee.html . 2023-12-14 .
  26. Web site: Check Out Some of the New Workout Equipment Moving into John Reed Fitness West Hollywood . December 14, 2023 . wehotimes.com. https://web.archive.org/web/20231214022234/https://wehotimes.com/check-out-some-of-the-new-workout-equipment-moving-into-john-reed-fitness-west-hollywood/ . 2023-12-14 .
  27. Web site: John Reed Fitness Music Club Licht, Kunst und Design: Die neue Fitness-Front . May 18, 2023 . www.linealight.com. https://web.archive.org/web/20230518195331/https://www.linealight.com/de-de/referenzprojekte/john-reed-fitness-music-club/310 . 2023-05-18 .
  28. Web site: Premiere: Die RSG Group hat in Los Angeles ihren 1. John Reed Club in den USA eröffnet . March 30, 2023 . www.fitnessmanagement.de. https://web.archive.org/web/20230330090946/https://www.fitnessmanagement.de/fitness/john-reed-expansion-usa-eroeffnung-fitness-club-la . 2023-03-30 .
  29. Web site: Die Neudefinition von Workout . December 5, 2023 . www.laloupe.com. https://web.archive.org/web/20230320152254/https://www.laloupe.com/stories/die-neudefinition-von-workout . 2023-03-20 .
  30. Web site: Fitness- en lifestylemerk uit Berlijn breidt internationale aanwezigheid uit en opent eerste Nederlandse club in Rotterdam . March 21, 2023 . www.bodybiz.nl. https://web.archive.org/web/20230321033935/https://www.bodybiz.nl/nieuws/fitness-en-lifestylemerk-uit-berlijn-breidt-internationale-aanwezigheid-uiten-opent-eerste-nederlandse-club-in-rotterdam . 2023-03-21 .
  31. Web site: Vom Finanz-Tempel zum Fitness-Mekka . December 4, 2023 . shoppingguideaustria.at. https://web.archive.org/web/20231204231253/https://shoppingguideaustria.at/news/vom-finanztempel-zum-fitnessmekka . 2023-12-04 .
  32. Web site: John Reed Fitness Music Club eröffnet in Düsseldorf Arcaden – Symbiose aus Fitness, Musik und Kunst . December 4, 2023 . shapeup-business.de. https://web.archive.org/web/20231204231943/https://shapeup-business.de/news/2021/08/john-reed-fitness-music-club-eroeffnet-in-duesseldorf-arcaden-symbiose-aus-fitness-musik-und-kunst/ . 2023-12-04 .
  33. Web site: Feinripp unterm Kronleuchter: In Potsdam eröffnet ein "John Reed Fitness Club" . December 5, 2023 . www.tagesspiegel.de. https://web.archive.org/web/20231205114950/https://www.tagesspiegel.de/potsdam/landeshauptstadt/in-potsdam-eroffnet-ein-john-reed-fitness-club-7149046.html . 2023-12-05 .
  34. Web site: Tschüß, 08/15-Muckibude – Wir trainieren jetzt in Club-Atmosphäre zum Live-DJ-Set . May 15, 2021 . www.musikexpress.de. https://web.archive.org/web/20210515165652/https://www.musikexpress.de/tschuess-0815-muckibude-wir-trainieren-jetzt-in-clubatmosphaere-zum-live-dj-set-713269/ . 2021-05-15 .
  35. Web site: Schweiß trifft Streetart – Wir waren im neuen John Reed Fitness Music Club in Kreuzberg . December 5, 2023 . mitvergnuegen.com. https://web.archive.org/web/20231205124631/https://mitvergnuegen.com/2017/john-reed-fitness-kreuzberg/ . 2023-12-05 .
  36. Web site: JOHN REED eröffnet Fitness Music Club im Donau Zentrum . June 25, 2021 . loebellnordberg.com. https://web.archive.org/web/20210625090309/https://presse.loebellnordberg.com/news-john-reed-eroeffnet-fitness-music-club-im-donau-zentrum?id=134631&menueid=614&l=deutsch . 2021-06-25 .
  37. Web site: JOHN REED Fitness Music Club: Endlich in Wien gelandet . December 5, 2023 . donauzentrum.at. https://web.archive.org/web/20231205181205/https://www.fashion20two.donauzentrum.at/de/OmEVT1GE/john-reed-fitness-music-club-endlich-in-wien/ . 2023-12-05 .
  38. Web site: JOHN REED, DUISBURG Corporate Architecture . May 28, 2023 . schormann-architekten.de. https://web.archive.org/web/20230528224314/https://www.schormann-architekten.de/projekt/john-reed-duisburg . 2023-05-28 .
  39. Web site: Trainieren zum Beat von DJs und Live-Acts: JOHN REED Fitness Music Club eröffnet im alten Elmo Kino in Salzburg . December 5, 2023 . wirtschaftszeit.at. https://web.archive.org/web/20231205194542/https://www.wirtschaftszeit.at/news/trainieren-zum-beat-von-djs-und-live-acts-john-reed-fitness-music-club-eroeffnet-im-alten-elmo-kino/ . 2023-12-05 .
  40. Web site: NEW: JOHN REED Fitness Flagship Club Wien Schottentor . March 25, 2023 . wellness-magazin.at. https://web.archive.org/web/20230325175033/https://wellness-magazin.at/sports/new-john-reed-fitness-flagship-club-wien-schottentor/ . 2023-03-25 .
  41. Web site: "John Reed" eröffnet in Hannover: So viel Stil hat das neue Fitnessstudio . December 4, 2023 . www.neuepresse.de. https://web.archive.org/web/20231204231702/https://www.neuepresse.de/lokales/hannover/john-reed-eroeffnet-in-hannover-so-viel-stil-hat-das-neue-fitnessstudio-BUKV67KU7AQSRWHRR5PNVAMAS4.html . 2023-12-04 .
  42. Web site: Schöner auspowern in der ehemaligen Brauerei . December 8, 2023 . www.bz-berlin.de. https://web.archive.org/web/20231208024231/https://www.bz-berlin.de/ich-berlin/gratis-tickets-fuer-john-reed . 2023-12-08 .
  43. Web site: JOHN REED FITNESS CLUB BERLIN BÖTZOW . December 5, 2023 . hashtag-fitness.com. https://web.archive.org/web/20231205203146/https://hashtag-fitness.com/john-reed-fitness-club-berlin-boetzow-339 . 2023-12-05 .
  44. Web site: Neuer Flagship Club im Herzen von Berlin: RSG Group eröffnet JOHN REED Fitness Club Berlin Bötzow . December 5, 2023 . www.fitnessmanagement.de. https://web.archive.org/web/20231205201917/https://www.fitnessmanagement.de/fitness/john-reed-berlin-boetzow-eroeffnung . 2023-12-05 .
  45. Web site: Von John Reed Club bis "Fit Star": Neue Fitnessstudios in Erlangen . December 8, 2023 . www.nordbayern.de. https://web.archive.org/web/20221208130311/https://www.nordbayern.de/sport/von-john-reed-club-bis-fit-star-neue-fitnessstudios-in-erlangen-1.11081098 . 2022-12-08 .