John Neeson Explained

John Neeson is the co-founder and current managing director of the global business-to-business (B2B) research and advisory firm SiriusDecisions.^[1]

He previously worked as a senior executive at the information technology research firm Gartner, where he was responsible for helping to develop the concept of enterprise resource planning.^[2] In 1998, Neeson launched ExecutiveEdge magazine, a publication sponsored by Forbes and Gartner.^[3]

As the SiriusDecisions managing director since 2001, along with Richard Eldh, Neeson has been responsible for developing the "Demand Waterfall" marketing operations model, which is widely used by B2B companies to describe and measure their lead-to-revenue funnel.^[4] He regularly comments on marketing industry topics, including marketing technology^[5] and geographical marketing.^[6]

Neeson received a Bachelor of Arts in economics from Ithaca College.

Notes and References

1. Web site: John Neeson: Executive Profile. Bloomberg Businessweek.
2. Web site: Featured Speakers. Bulldog Solutions.
3. Web site: New From Forbes, Gartner. Mediaweek. 2014-05-21. https://web.archive.org/web/20140521233855/http://business.highbeam.com/137332/article-1G1-21123807/new-forbes-gartner. 2014-05-21. dead.
   - Web site: Project Description: Executive Edge Magazine. Holtermann Design LLC. https://web.archive.org/web/20150202101227/http://holtermanndesign.com/portfolio/portfolio-items/executive-edge-magazine/. dead. 2 February 2015.
4. Web site: An Inconvenient Truth About B2B Demand Generation. 4 August 2013 . B2B Marketing Directions .
5. Web site: Dawn of the Demand Centre. Slideshare. 14 May 2010.
   - Web site: SiriusDecisions' John Neeson: BtoB Marketing Challenges in 2011. BtoB . 6 May 2011.
6. Web site: SiriusDecisions Europe Summit 2013: Interview with John Neeson, MD and co-founder. MarketOne.