| John Mills Limited | |
| Type: | Private limited company |
| Trade Name: | JML |
| Industry: | Retail |
| Founder: | John Mills |
| Key People: | Ken Daly (Chief Executive Officer) |
| Hq Location: | London, England[1] |
JML (John Mills Limited) is a consumer product company based around the UK specialising in the promotion of products in retail stores with video screens.[2]
The company develops products in the categories of homewares, health & beauty, DIY and gifts and sells them through its website, TV channels and retail stores.[3]
In addition to its own products, JML distributes products from other international direct response television (DRTV) suppliers.[4]
John Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into direct-to-consumer selling after a trial involving end-of-aisle video demonstrations in third party-owned retail shops.[5]
JML first established its headquarters in Kentish Town, North London.[6] This was home to one third of the company's workforce, handling product development, marketing, direct-to-consumer marketing, video production, international sales and broadcast operations. In 2016, JML moved its headquarters to Chiswick, West London, as part of its expansion plans.[7]
JML's fulfilment centre is based in the Port of Tyne,[8] comprising a 24/7 call centre, retail sales team, warehouse and distribution facility.
In 2010, it was named as one of Europe's Top 500 Growth Companies.[9]
In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association).[10]
JML's core business is retail screen promotions, which can be found in various UK and Irish retailers including Asda, Boots, Robert Dyas, Argos, Tesco and Wilko.[11]
The brand also has a direct-to-consumer business through its JML Direct TV shopping channel (operating on Sky 661 and Freesat 806), website and bi-yearly catalogue. The UK infomercials are largely produced in-house while featuring product-demonstration video content from across the globe. JML also broadcasts its marketing ventures through third parties.