John Hoke III explained

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John Hoke III (born 1965) is an American architect and designer who is the chief innovation officer of Nike, Inc.[1] [2] He leads the company's design team which includes more than 1,000 product and industrial designers, graphic designers, and fashion designers, as well as architects, interface, and digital content designers.[3] [4]

Early life and education

Hoke grew up outside of Providence, Rhode Island. As a child, he was athletic and enjoyed running in the Nike waffle trainer shoe.[5] After he had worn out a pair, he would slice the shoe in half to examine how it was made.

One summer, Hoke was floating on a raft in a pool, when he wondered what would happen if he could shrink the raft and put it under his foot to cushion and help with shock absorption and spring.[6] He made sketches of his idea and was encouraged by his father, an engineer, to send it to Nike co-founder and president Phil Knight. To his surprise, Knight wrote back and sent him a pair of trainers and a T-shirt, encouraging Hoke to work for Nike when he was older. At the time, Hoke was 12 years old.[7] [8] [9]

Hoke has spoken openly about growing up with dyslexia,[10] [11] and has said that he considers drawing to be his first language.[12] With support from his parents, he worked with a specialist from Brown University and realized that his dyslexia could be an advantage, and that his strengths were in "art, design, and creativity".[13]

Hoke received an undergraduate degree in architecture (B.Arch) from Pennsylvania State University in 1988,[14] [15] followed by a Master of Architecture (M.Arch) from the University of Pennsylvania, and a Stanford University MBA.[16]

Work and career

Early in his career, Hoke worked as a model maker for architect Michael Graves, who, until he died in 2015, was a mentor of Hoke's.[17] Hoke was hired by Nike in 1992 as a senior designer in environmental design.[18] His early projects at Nike included the Nike pavilion at the 1996 Summer Olympics in Atlanta and NikeTown New York. In 2002, he became global creative director for footwear design. He served as Nike's Chief Design Officer (CDO) from 2017–2023, and was then named Chief Innovation Officer (CIO) in November 2023. Martin Lotti, a "26-year veteran" of the company, replaced Hoke as CDO.

Collaborations

At Nike, he has collaborated with Serena Williams for almost 20 years. Speaking about Williams for an article in The New York Times by fashion critic Vanessa Friedman, he said "on a scale of 1 to 10 of involvement with her clothes, she is a 10."[19] Under his leadership, Nike has also worked with designers such as Virgil Abloh,[20] Max Lamb, and Sebastian Wrong, the architect Greg Lynn,[21] and artists including Tom Sachs and Travis Scott, and brands such as Jacquemus, Comme des Garçons, and Louis Vuitton.[22] [23]

The largest building at Nike World Headquarters in Beaverton, Oregon, is the 1000000square feet Serena Williams Building[24] [25] which features many references to the athlete's career and her long collaboration with Nike.[26] It was designed by Skylab Architecture,[27] and according to Hoke, involved important creative input from Williams herself.[28] Hoke's house, also designed in collaboration with Skylab Architecture,[29] appears in the Twilight film franchise.[30] [31]

Sustainability at Nike

In an interview with Monocle magazine, Hoke said: "Regeneration is going to be a huge part of design’s future, that means the constant reimagining of matter. How this shoe becomes a basketball, becomes a shirt, becomes a bag and goes back to being a shoe. We have that power, that control, as designers.”[32] Hoke has also spoken about Nike's "Move To Zero" design philosophy and the role that circular design, sustainability, and carbon footprint reduction will play in its design practice,[33] [34] and has stated that "[o]ur role as a brand is to be very thoughtful about sport and our planet."[35] However, the "Move To Zero" initiative has been criticised for falling short of its stated goals.[36]

In 2023, Nike published a book titled No Finish Line that sets out the company's design vision for the future. The foreword was written by Hoke, and it includes essays and writing by Geoff Manaugh and Sam Grawe.[37] [38]

Board membership

Hoke is a permanent design fellow at Pennsylvania State University. He is or has been a member of the Herman Miller Inc. board of directors;[39] [40] a trustee at Pacific Northwest College of Art; and a national trustee of the Cooper Hewitt, Smithsonian Design Museum.[41]

Awards and honours

Personal life

Hoke lives with his wife and three sons in Portland, Oregon.

Publications

External links

Notes and References

  1. Web site: Kish . Matthew . 2023-11-15 . Nike shuffles top executives, names new heads of innovation, design, marketing and technology . 2024-03-01 . oregonlive . en.
  2. Web site: Nike unveils strategic leadership changes . 2024-03-01 . FashionNetwork.com . en.
  3. Web site: Nike Design Chief John Hoke on Swoosh Campus, the Metaverse, and the Future of Shoes . January 3, 2023 . Complex . en . September 20, 2022 . https://web.archive.org/web/20220920171146/https://www.complex.com/sneakers/john-hoke-nike-chief-design-officer-campus-metaverse-drake . live .
  4. Web site: Palmieri . Jean E. . May 16, 2022 . John Hoke: The Architect Behind Nike's Product Innovations . January 3, 2023 . WWD . en-US . January 3, 2023 . https://web.archive.org/web/20230103170205/https://wwd.com/business-news/business-features/john-hoke-nike-products-1235178335/ . live .
  5. News: Safronova . Valeriya . October 16, 2017 . Nike's Chief of Design Doodles All Day . en-US . The New York Times . September 17, 2022 . 0362-4331 . September 20, 2022 . https://web.archive.org/web/20220920172345/https://www.nytimes.com/2017/10/16/fashion/nike-nba-uniform-golden-warriors-hyperdunk.html . live .
  6. Web site: Nike's chief design officer tells new college grads his superpower is 'wonder' and dyslexia is a 'gift to see the world differently' . 2023-06-12 . Fortune . en.
  7. Web site: Kish . Matthew . Nike Chief Design Officer tells college grads to embrace what makes you different. 'I view my dyslexia as a gift to see the world differently.' . 2023-06-12 . Business Insider . en-US.
  8. Web site: Frepoli . Leonardo . 2023-05-06 . Nike chief design officer John Hoke III reflects on his creative process . 2023-05-28 . The Daily Collegian . en.
  9. Web site: August 23, 2013 . Dynamic Duos: 5 Ways Nike Factors Design Into Its Innovation Equation . January 24, 2023 . Fastcompany . January 24, 2023 . https://web.archive.org/web/20230124085712/https://www.fastcompany.com/3016304/nike-mark-parker-and-john-hoke . live .
  10. Web site: Nike Chief of Design: How Dyslexia Made Him See the World Differently . September 17, 2022 . www.understood.org . October 16, 2019 . en . September 20, 2022 . https://web.archive.org/web/20220920171131/https://www.understood.org/en/articles/nikes-chief-of-design-shares-how-dyslexia-made-him-see-the-world-differently . live .
  11. Web site: Dunn . Stephanie . April 15, 2019 . John Hoke, Chief Design Officer at Nike . January 3, 2023 . The Beacon . The Windward Institute . en-US . January 3, 2023 . https://web.archive.org/web/20230103182804/https://www.thewindwardschool.org/the-windward-institute/the-beacon/article/~board/beacon-archives/post/john-hoke-chief-design-officer-at-nike . live .
  12. Web site: Zuckerman . Andrew . October 27, 2021 . Episode 61 – John Hoke on Technology as a Co-Conspirator in Creativity . January 6, 2023 . Time Sensitive . en-US . September 20, 2022 . https://web.archive.org/web/20220920170538/https://timesensitive.fm/episode/john-hoke-on-technology-as-a-co-conspirator-in-creativity/ . live .
  13. Web site: 2017-11-06 . Dyslexia is a gift: John Hoke . 2023-06-02 . The Statesman . en-US.
  14. Web site: Nike chief design officer interviewed for 'Movers, Shakers' . September 17, 2022 . Penn State University . en . September 20, 2022 . https://web.archive.org/web/20220920171228/https://www.psu.edu/news/arts-and-entertainment/story/nike-chief-design-officer-interviewed-movers-shakers/ . live .
  15. Web site: Eight Penn State alumni to receive Distinguished Alumni Awards in 2023 . January 3, 2023 . Penn State University . en . January 3, 2023 . https://web.archive.org/web/20230103220647/https://www.psu.edu/news/administration/story/eight-penn-state-alumni-receive-distinguished-alumni-awards-2023/ . live .
  16. Web site: July 30, 2019 . John Hoke III, Chief Design Officer, Nike, Inc., to Be Presented with IDA Pinnacle Award . September 16, 2022 . International Dyslexia Association . en-US . September 20, 2022 . https://web.archive.org/web/20220920163648/https://dyslexiaida.org/john-hoke-iii-chief-design-officer-nike-inc-to-be-presented-with-ida-pinnacle-award/ . live .
  17. Web site: John Hoke . February 10, 2023 . Clios . en . February 10, 2023 . https://web.archive.org/web/20230210224857/https://clios.com/clio_juror/nojs/1259 . live .
  18. Web site: September 4, 2002 . John Hoke III . January 14, 2023 . . en-US . January 14, 2023 . https://web.archive.org/web/20230114120112/https://vmsd.com/john-hoke-iii/ . live .
  19. News: Friedman . Vanessa . August 29, 2022 . How Serena Williams Won the Fashion Game . en-US . The New York Times . September 16, 2022 . 0362-4331 . September 16, 2022 . https://web.archive.org/web/20220916035051/https://www.nytimes.com/2022/08/29/style/serena-williams-best-looks.html . live .
  20. Web site: Leitch . Luke . December 1, 2022 . Nike At The Museum: Inside the Private View of Virgil Abloh's Design Legacy . January 6, 2023 . Vogue . en-US . January 6, 2023 . https://web.archive.org/web/20230106070826/https://www.vogue.com/article/virgil-abloh-rubell-museum . live .
  21. Web site: April 12, 2016 . Nike installations in Milan focus on different types of motion . January 6, 2023 . Dezeen . en . January 6, 2023 . https://web.archive.org/web/20230106070830/https://www.dezeen.com/2016/04/12/nike-installations-nature-motion-types-movement-milan-design-week-2016/ . live .
  22. Web site: Stepping up – Issue 157 – Magazine . January 6, 2023 . Monocle . en . January 6, 2023 . https://web.archive.org/web/20230106070323/https://monocle.com/magazine/issues/157/stepping-up/ . live .
  23. Web site: Goh . Yang-Yi . August 22, 2022 . The 50 Greatest Sneaker Collaborations in Nike History . January 6, 2023 . GQ . en-US . January 6, 2023 . https://web.archive.org/web/20230106071825/https://www.gq.com/story/nike-50-greatest-sneaker-collaborations . live .
  24. Web site: August 19, 2022 . Serena Williams Building at Nike World Headquarters / Skylab Architecture . February 5, 2023 . ArchDaily . en-US . January 16, 2023 . https://web.archive.org/web/20230116012228/https://www.archdaily.com/987536/serena-williams-building-at-nike-world-headquarters-skylab-architecture . live .
  25. Web site: Stansfield . Ted . 2022-05-03 . The Serena Williams Building: inside Nike's new temple to creativity . 2023-06-02 . Dazed . en.
  26. Web site: Serena Williams Building at Nike World Headquarters . January 23, 2023 . nike.com . October 2, 2022 . https://web.archive.org/web/20221002232341/https://serenawilliamsbuilding.nike.com/ . live .
  27. Web site: Serena Williams Building, Nike World Headquarters . January 23, 2023 . Skylab Architecture . en . January 23, 2023 . https://web.archive.org/web/20230123061809/https://skylabarchitecture.com/work/nikewhq/ . live .
  28. Web site: Newcomb . Tim . Nike Opens Design-Focused Serena Williams Building, Largest Office Building On Oregon Campus . January 23, 2023 . Forbes . en . January 23, 2023 . https://web.archive.org/web/20230123060531/https://www.forbes.com/sites/timnewcomb/2022/04/27/nike-opens-design-focused-serena-williams-building-largest-office-building-on-oregon-campus/ . live .
  29. Web site: Hoke House . February 13, 2023 . Skylab Architecture . en . January 26, 2023 . https://web.archive.org/web/20230126022340/https://skylabarchitecture.com/ . live .
  30. Web site: January 21, 2009 . M1 Residence / Skylab Architecture (Twilight movie house) . February 13, 2023 . ArchDaily . en-US . February 13, 2023 . https://web.archive.org/web/20230213105403/https://www.archdaily.com/12088/m1-residence-skylab-twilight-movie-hous . live .
  31. News: Kolomatsky . Michael . March 9, 2023 . The Oscar for Best House Goes to … . en-US . The New York Times . March 12, 2023 . 0362-4331 . March 12, 2023 . https://web.archive.org/web/20230312214134/https://www.nytimes.com/2023/03/09/realestate/movie-homes.html . live .
  32. Web site: Wednesday 14 September 2022 – The Monocle Minute . September 16, 2022 . Monocle . en . September 16, 2022 . https://web.archive.org/web/20220916140914/https://monocle.com/minute/2022/09/14/ . live .
  33. Web site: August 17, 2021 . John Hoke Unearths the Rosetta Stone of Nike's Design & Innovation Strategy . September 16, 2022 . Highsnobiety . en . March 30, 2023 . https://web.archive.org/web/20230330154039/https://www.highsnobiety.com/p/john-hoke-nike-innovation-design-interview/ . live .
  34. Web site: Nepori . Andrea . July 27, 2021 . Designing the Olympics sportswear: Nike's commitment to innovation . January 3, 2023 . www.domusweb.it . January 3, 2023 . https://web.archive.org/web/20230103220153/https://www.domusweb.it/en/design/gallery/2021/07/27/john-hoke-sustainable-design-does-not-require-any-compromise.amp.html . live .
  35. Web site: Pei-Ru . Keh . July 31, 2020 . Nike's chief design officer John Hoke on the future of retail design . January 6, 2023 . wallpaper.com . en . January 6, 2023 . https://web.archive.org/web/20230106071435/https://www.wallpaper.com/fashion/nike-house-of-innovation-002-paris-john-hoke-interview . live .
  36. Web site: Bauck . Whitney . Despite Much Fanfare, Nike's New 'Move to Zero' Sustainability Campaign Falls Short . January 3, 2023 . Fashionista . September 25, 2019 . en . March 30, 2023 . https://web.archive.org/web/20230330154049/https://fashionista.com/2019/09/nike-move-to-zero-sustainability-campaign . live .
  37. Web site: No Finish Line . January 14, 2023 . about.nike.com . January 12, 2023 . https://web.archive.org/web/20230112190958/https://about.nike.com/en/newsroom/releases/nike-releases-no-finish-line-a-design-vision-for-the-next-50-years . live .
  38. Web site: January 10, 2023 . Nike's 'No Finish Line,' Book Outlines the Brand's Design Vision for the Next 50 Years . January 14, 2023 . Hypebeast . January 14, 2023 . https://web.archive.org/web/20230114110533/https://hypebeast.com/2023/1/nike-no-finish-line-book-release-info . live .
  39. Web site: Board of Directors MillerKnoll . live . https://web.archive.org/web/20230103184240/https://www.millerknoll.com/ . January 3, 2023 . January 3, 2023 . www.millerknoll.com . en-US.
  40. Web site: Global Design Director for Nike Named to Herman Miller Board of Directors . January 3, 2023 . www.sec.gov . January 3, 2023 . https://web.archive.org/web/20230103184240/https://www.sec.gov/Archives/edgar/data/66382/000092604405000362/hmi8k_072605-ex99.htm . live .
  41. Web site: John Hoke – Chief Design Officer at Nike . January 3, 2023 . THE ORG . en . January 3, 2023 . https://web.archive.org/web/20230103184247/https://theorg.com/org/nike/org-chart/john-hoke . live .
  42. Web site: Nike chief design officer and Penn State alumnus John Hoke to visit Penn State Penn State University . 2023-05-14 . www.psu.edu . en.
  43. Web site: Nike Design Store Phaidon . January 30, 2023 . www.phaidon.com . January 30, 2023 . https://web.archive.org/web/20230130191121/https://www.phaidon.com/store/design/nike-better-is-temporary-9781838660512/ . live .
  44. Web site: Keh . Pei-Ru . February 1, 2023 . New Nike book is an inspirational handbook for the next generation of creatives and athletes . February 5, 2023 . wallpaper.com . en . February 5, 2023 . https://web.archive.org/web/20230205081851/https://www.wallpaper.com/design-interiors/nike-book-after-all-there-is-no-finish-line . live .
  45. Web site: No Finish Line . February 11, 2023 . www.perimeterdistribution.com . February 11, 2023 . https://web.archive.org/web/20230211084246/https://www.perimeterdistribution.com/ . live .

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