John Hegarty (advertising executive) explained

Sir John Hegarty (born 1944)^[1] is an advertising executive and a founder of the agency Bartle Bogle Hegarty.

Education

Hegarty was educated at Finchley Grammar School (now Finchley Catholic High School),^[2] in the North London suburb of North Finchley, followed by the London College of Printing (now London College of Communication).

Career

He joined Cramer Saatchi in 1967, and was a founding shareholder when it became Saatchi & Saatchi. In 1973. he co-founded the London office of TBWA, and then in 1982 started Bartle Bogle Hegarty.^[3]

He has published two books: Hegarty on Advertising: Turning Intelligence Into Magic and Hegarty on Creativity.

Honours

He was a President of D&AD in 1989^[4] and in 1994 was given the President's Award.^[5] He appeared as a castaway on the BBC Radio programme Desert Island Discs on 23 June 1991.^[6]

He was knighted for his services to the advertising and creative industries in 2007.

Hegarty is a Trustee Emeriti of The Design Museum.^[7]

Bibliography

• Book: Hegarty, John . 2 . Hegarty on Advertising: Turning Intelligence Into Magic . 2011 . Thames & Hudson . 978-0500515563.
• Book: Hegarty, John . 2 . Hegarty on Creativity: There are No Rules . 2014 . Thames & Hudson . 978-0500517246.

External links

• Meet the Author: Sir John Hegarty on creativity in advertising - BBC video interview

Notes and References

1. VIAF record
2. Web site: Alumni - Finchley Grammar School. 2 August 2023.
3. Web site: Sir John Hegarty. 18 August 2014.
4. Web site: D&AD The Hall of Fame: Past Presidents. 2021-10-12.
5. Web site: D&AD President's Award . 2021-10-12.
6. Web site: Desert Island Discs - Castaway: John Hegarty . . BBC . 18 August 2014.
7. Web site: Trustees - Design Museum. 12 October 2021.