John Gourville Explained

John T. Gourville is an American economist currently the Albert J. Weatherhead, Jr. Professor of Business Administration at Harvard Business School.[1] [2]

Notes and References

  1. Web site: John T. Gourville . hbs.edu . April 29, 2017.
  2. Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption . Harvard Business Review . June 2006 . hbr.org . April 29, 2017 . Gourville . John T. . 84 . 6 . 98–106, 145 . 16770897 .

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