John Gerzema Explained

John Gerzema
Education:Ohio State University, Northwestern University

John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll.[1] [2] Previously, he was chairman and CEO of WPP Group's BAV Consulting,[3] overseeing the BrandAsset Valuator, a consumer and brand survey.[4] He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America[5] and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.[6]

Book author

Best Countries: Defining Success and Leadership in the Twenty-First Century

Gerzema co-wrote the ebook Best Countries: Defining Success and Leadership in the Twenty-First Century[7] with David Reibstein, Professor of Marketing at the Wharton School of the University of Pennsylvania.[8] The book explores how countries are assessed as brands based on the proprietary model they built, in partnership with U.S. News, to create the Best Countries Rankings.

The Brand Bubble

Gerzema is the author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (John Wiley & Sons, Oct. 13, 2008), written with Ed Lebar, which documented the $4 trillion overvaluation of brands in companies in contrast to their declining perceptions in the consumer data.

Spend Shift

Gerzema’s book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live (Jossey-Bass, Oct 18, 2010), written with Pulitzer-Prize winner Michael D'Antonio, studied the strategies of companies to adapt to a consumer marketplace focused on ethics, integrity and values in post-recession America. Spend Shift appeared on the "best of" lists of The Wall Street Journal,[9] The Washington Post,[10] Fast Company[11] and the WEEK Magazine.[12] The book became a TED talk, “The Post-Crisis Consumer.”[13]

The Athena Doctrine

Gerzema's book, The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World, also written with D'Antonio, was published in April 2013.[14] The book[15] explores the rise of feminine traits and values in society, leadership, and business.The book is a New York Times and Wall Street Journal best-seller[16] [17] as well as a TEDx talk[18] [19]

Proceeds from the book benefit the United Nations Foundation’s Girl Up campaign.[20] [21]

Columnist

Gerzema writes regular columns for the Huffington Post,[22] Google Think Quarterly,[23] [24] and PSFK.[25] [26]

Education

Gerzema received a bachelor's degree in marketing from Ohio State University in 1983 and his master's degree in Integrated Marketing from the Medill School of Journalism at Northwestern University in 1987.[27] In 2014, Gerzema was inducted into the Medill Hall of Achievement.[28]

Career

Gerzema worked as an account supervisor at Campbell Mithun from 1987 to 1992, providing account services and brand management to a diverse array of blue-chip marketers.[29] In 1992 Gerzema joined Fallon Worldwide, an international marketing company. While there, he co-founded account planning at Fallon Minneapolis, and was planning director and managing partner of Fallon New York (1997-2000).[30]

In 2004, Gerzema joined Young & Rubicam as chief insights officer, overseeing oversees account planning, research, and analytics. In early 2011, Gerzema became executive chairman of BAV Consulting, a division of Burson Marsteller and the company that is responsible for BrandAsset Valuator, a global brand database and management tool.[31] In 2017, Gerzema became CEO of Harris Insights & Analytics (Ref).

He is also a fellow with the Athena Center for Leadership Studies at Barnard College.[32]

Personal

Gerzema is married and lives in New York with his wife, Mary, an executive at Shiseido,[33] and daughter, Nina.[34]

Notes and References

  1. Web site: Harris Appoints Joint CEOs. Research Live. Research Live. May 19, 2017. December 4, 2020. https://web.archive.org/web/20201204105351/https://www.research-live.com/article/news/harris-appoints-joint-ceos/id/5022582. live.
  2. News: Harris Announces New Leadership Team. 18 May 2017. Mr. Web. Daily Research News Online. May 16, 2017. 12 June 2017. https://web.archive.org/web/20170612042533/http://www.mrweb.com/drno/news24423.htm. live.
  3. Web site: BAV Consulting. August 17, 2012. March 26, 2004. https://web.archive.org/web/20040326071536/http://bavconsulting.com/. live.
  4. Web site: What We See. BAV Consulting. August 17, 2012. April 27, 2012. https://web.archive.org/web/20120427114201/http://bavconsulting.com/about/. live.
  5. Web site: The Top 100 Thought Leaders in Trustworthy Business 2014. Trust Across America. July 28, 2014. June 6, 2014. https://web.archive.org/web/20140606090954/http://www.trustacrossamerica.com/offerings-thought-leaders-2014.shtml. live.
  6. News: Goodson. Scott. Must-Follow Marketing Minds On Twitter 2014. 16 May 2017. Forbes. December 17, 2013. 28 December 2016. https://web.archive.org/web/20161228020951/http://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/#7a3e5b277eac. live.
  7. Web site: Gerzema. John. Reibstein. David. Best Countries: Defining Success and Leadership in the Twenty-First Century. usnews.com. U.S. News & World Report, BAV Consulting, Wharton School. 16 May 2017. 22 May 2017. https://web.archive.org/web/20170522171459/https://www.usnews.com/static/documents/best-countries/Best-Countries.pdf. live.
  8. Web site: David Reibstein. Wharton School. University of Pennsylvania. 16 May 2017. 6 July 2017. https://web.archive.org/web/20170706111955/https://marketing.wharton.upenn.edu/profile/reibstei/. live.
  9. News: Book Shelf. Wall Street Journal. October 16, 2010.
  10. News: Book World. Washington Post. October 31, 2012. August 17, 2012. February 23, 2013. https://web.archive.org/web/20130223162909/http://voices.washingtonpost.com/political-bookworm/2010/10/post_8.html. live.
  11. Web site: Best Business Books of 2010. Fast Company. August 17, 2012. August 18, 2012. https://web.archive.org/web/20120818064836/http://www.fastcompany.com/pics/best-books-business-owners-2010#25. live.
  12. Web site: JBBiz Authors in the Spotlight. Jossey-Bass. December 1, 2010. December 13, 2013. https://web.archive.org/web/20131213234131/http://www.josseybassbusiness.com/2010/12/jbbiz-authors-in-the-spotlight.html. live.
  13. Web site: The Post-Crisis Consumer. TED. TED. July 28, 2014. July 28, 2014. https://web.archive.org/web/20140728191415/http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer. live.
  14. Web site: The Athena Doctrine. December 17, 2020. April 11, 2021. https://web.archive.org/web/20210411023350/http://www.athenadoctrine.com/. live.
  15. Web site: Ted Gerzema, The Athena Doctrine. KCUR. September 1, 2012. September 1, 2012. https://web.archive.org/web/20120901075418/http://www.kcur.org/term/john-gerzema. live.
  16. News: Cowles. Best-Sellers. New York Times. May 5, 2013. Gregory. 2017-03-02. 2016-03-05. https://web.archive.org/web/20160305075840/http://www.nytimes.com/best-sellers-books/2013-05-05/hardcover-nonfiction/list.html. live.
  17. News: est-Selling Books, Week Ended April 21. Wall Street Journal. April 21, 2013.
  18. Web site: The Athena Doctrine: John Gerzema at TEDxKC. October 1, 2012. October 2, 2012. https://web.archive.org/web/20121002202857/http://www.youtube.com/watch?v=YxgTsyL4y0E&gl=US&hl=en. live.
  19. Web site: John Gerzema at TedXWomen2012. December 1, 2012. November 29, 2012. https://web.archive.org/web/20121129185419/http://tedxwomen.org/speakers/john-gerzema/. live.
  20. Web site: Thank you note from Hillary Rodham Clinton. 19 May 2013. June 27, 2013. 1 July 2013. https://web.archive.org/web/20130701081248/http://www.johngerzema.com/news/thank-you-support#.UcoLTD5AQ7h. live.
  21. Web site: Events. Harvard Business School Club of New York. June 25, 2013. December 16, 2013. https://web.archive.org/web/20131216162015/http://www.hbscny.org/article.html?aid=845. live.
  22. News: John Gerzema. July 29, 2014. The Huffington Post. August 11, 2014. https://web.archive.org/web/20140811104532/http://www.huffingtonpost.com/john-gerzema/. live.
  23. Web site: Brand Building in a Digital Age with John Gerzema. Think With Google. 2014-07-29. 2014-08-10. https://web.archive.org/web/20140810024130/http://www.thinkwithgoogle.com/articles/brand-new-with-john-gerzema.html. live.
  24. Web site: Gerzema. John. Why You Should Hire E-Lancers. Inc.. July 29, 2014. August 11, 2014. https://web.archive.org/web/20140811142758/http://www.inc.com/author/john-gerzema. live.
  25. Web site: Author. PSFK. July 28, 2014. July 27, 2022. https://web.archive.org/web/20220727170836/https://www.psfk.com/author/john-gerzema. live.
  26. Web site: Gerzema. John. A thought-leader details the powers heading innovation in the 21st century. PSFK. 17 February 2016. PSFK. 16 May 2017. 27 July 2022. https://web.archive.org/web/20220727170807/https://www.psfk.com/2016/02/john-gerzema-innovative-nations.html. live.
  27. Web site: Schawbel. Dan. Personal Branding, John Gerzema. 9 October 2010. October 9, 2010. 11 October 2010. https://web.archive.org/web/20101011054221/http://www.personalbrandingblog.com/personal-branding-interview-2-john-gerzema/. live.
  28. Web site: Medill Hall of Achievement 2014 Inductee. Medill Northwestern University. Northwestern University. July 28, 2014. August 10, 2014. https://web.archive.org/web/20140810174434/http://www.medill.northwestern.edu/experience/network/hall-of-achievement/john-gerzema.html. live.
  29. News: McClellan. Steve. Revamped Offering Key To UM Turnaround: Gerzema. Ad Week. February 13, 2006. August 17, 2012. April 13, 2014. https://web.archive.org/web/20140413160823/http://www.adweek.com/news/advertising/revamped-offering-key-um-turnaround-gerzema-84005. live.
  30. Web site: John Gerzema bio. Red Room. 2013-10-29. https://web.archive.org/web/20131029193629/http://redroom.com/member/john-gerzema/bio. live.
  31. News: Y&R creates BAV Group. 19 May 2017. Mediavataarme. 28 January 2018. https://web.archive.org/web/20180128132613/http://mediavataarme.com/index.php/industry-news/advertising/item/5974-yr-creates-bav-group. live.
  32. Web site: Athena Center for Leadership Studies. Athena Center for Leadership Studies. June 26, 2013. July 23, 2014. https://web.archive.org/web/20140723105403/http://athenacenter.barnard.edu/news/athena-center-fellow. live.
  33. News: Caldwell. Georgina. Shiseido Americas creates new Senior Vice President of Corporate Media role. 16 May 2017. Global Cosmetic News. February 6, 2017. 27 July 2022. https://web.archive.org/web/20220727170900/https://www.globalcosmeticsnews.com/shiseido-americas-creates-new-senior-vice-president-of-corporate-media-role/. live.
  34. Web site: John Gerzema Bio. Miami Ad School. 2013-10-21. https://web.archive.org/web/20131021164201/http://www.miamiadschool.com/advertising-school/miami/guest-speakers/john-gerzema. live.

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