John Berks Explained

John Berks
Birth Name:John Berkowitz
Birth Date:24 August 1941
Birth Place:Krugersdorp, South Africa
Death Place:Johannesburg, South Africa
Nationality:South African
Other Names:Long John Berks, Berksie
Occupation:Radio Broadcaster
Years Active:1964–2001
Known For:Talk 702
Partner:Manda Wessels
Children:Lance, Sherise

John Berks (born John Berkowitz; 24 August 1941 – 4 June 2022) was a well-known South African radio presenter. Known for his role as a breakfast presenter on Radio 702 in Johannesburg. His broadcast career covered many countries in Southern Africa and stretched from 1964 until 2001.

Early life

Berks was born in Krugersdorp to Jewish parents Louis Berkowitz and Hennie Nochimowitz.[1] He grew up in Klerksdorp, the youngest of three siblings. His father died when he was fourteen.[1] He dropped out of Milner High School before finishing standard eight. He found work at Dandy Polish and on the production line of a soap factory in Rosettenville owned by a family member.[1] [2] He worked as a delivery boy for the Klerksdorp Rekord and then at the Germiston Advocate as a sports journalist. He then completed his national service in the SADF.[1] [3]

Broadcast career

As a child, Berks had a strong interest in radio, imitating his favourite stars and sports presenters.[1] As an adult he took elocution lessons with Colin du Plessis, a SABC English language service broadcaster, to remove his Afrikaans accent and make himself more sellable in broadcasting.[1] He would audition for LM Radio, first with Rob Vickers and then with Gerry Wilmot before being offered a position in 1964 with the broadcaster.[4] He would become a programme manager for them in 1969 in Johannesburg before leaving them in 1970.[4] While at LM Radio, he was sent by David Davies to Australia to study techniques for commercial radio.[1]

After LM Radio, he would work for Springbok Radio, Swazi Music Radio out of Johannesburg, Radio 5 and Capital Radio 604 in the Transkei.[5] He then joined the independent radio station Channel 702 on the 1 October 1981 taking over the breakfast show from Clackie McKay.[5] [6] The music station had started broadcasting in June 1980 in competition with Radio 5 (now 5FM), also on medium wave.[5] By 1983, Berks was the highest paid DJ on radio in South Africa.[6] In 1988, Berks took a year's sabbatical from the station.[6] He was one of the key staff members that changed the direction of the station in 1988 to talk and entertainment and finally rebranding it as Talk 702, talk-news station.[5] Berks investigated talk radio in America when Radio 5 rebranded as 5FM broadcasting nationwide in 1985 and 702 found it could not compete for audience as a medium wave channel.[5] He would retire from 702 several times before returning one last time on the channel as John and Gary.[4] In January 2001, John Berks retired and was replaced by Gareth Cliff.[6]

Death

Berks died in June 2022 after a long illness.[7] He was survived by his partner of 16 years, Manda Wessels and two children from his ex wife, "Celeste Greenblatt" Lance and Sherise and grandchildren Joshua, Tia, Benjamin, Mia, and Jesse.[8] He was buried in the Jewish section of West Park Cemetery on 7 June 2022.[9]

Honours

In 2010, he was honoured with a Lifetime Achievement Award for his work in radio in South Africa and was inducted into the Radio Hall of Fame.[10]

He also had a laneway in Klerksdorp named in honour of him, John Berks Road.[11]

Filmography

Films

Source:[12]

Notes and References

  1. Web site: admin . 15 June 2016 . Long John Berks – what a boykie! . 10 June 2022 . Jewish Report . en-ZA.
  2. Web site: Tribute to John Berks - The John Perlman Show - Omny.fm . 10 June 2022 . omny.fm.
  3. Web site: 29 March 2017 . Live your dream like Berks . 10 June 2022 . Benoni City Times . en-US.
  4. Web site: LM Radio People_1 . 10 June 2022 . www.lmradio.org.
  5. Web site: Spector . J. Brooks . 9 June 2022 . Tribute: John Berks — the 'Boykie' who changed South African radio . 10 June 2022 . Daily Maverick . en.
  6. Web site: 702 celebrates 25 years on air . 2022-06-10 . www.iol.co.za . en.
  7. Web site: 6 June 2022 . 'Godfather of radio'– Tributes pour in for John Berks . 10 June 2022 . The Citizen . en.
  8. Web site: Broomberg . Rina . 9 June 2022 . Berksie in the Morn – he did it his way! . 10 June 2022 . Jewish Report . en-ZA.
  9. Web site: Nevill . Glenda . 7 June 2022 . Farewell to the legendary Long John Berks . 10 June 2022 . The Media Online . en-US.
  10. News: 6 June 2022 . Berksie the boykie has died - Daily Friend . en-US . Daily Friend . 10 June 2022.
  11. Web site: Feinberg . Tali . 27 February 2020 . Where the streets bear our names . 10 June 2022 . Jewish Report . en-ZA.
  12. Web site: John Berks . IMDb . 9 June 2022.