Jeremy Schoemaker Explained

Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service.[1] [2] He is a frequent speaker at search engine marketing and affiliate conferences.[3] He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd.[4]

Slate stated on October 1, 2008, that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks.[5]

Education and career

While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites.[3] At its peak, NextPimp.com saw an average of 150,000 unique views per day.[6] Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney's blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal.[7] In 2010, Schoemaker won Fast Companys Influence Project, getting more than 500,000 clicks by tapping into his online followers.[8]

In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds,[9] an eBay affiliate service that allows users to display live eBay auctions on their websites.[1] The service was named the "eBay Most Innovative Application-Buyer" at the 6th annual eBay Developers Conference.[10] In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars.[11]

In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites.[12] GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015.[13]

Schoemaker self-published his autobiography, Nothing’s Changed But My Change: The ShoeMoney Story, in January 2013 on Amazon.com.[2] [14]

Legal

On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark.[15] Farrell was affiliated with a website using the term "shoemoney" in its advertisements without authorization from the ShoeMoney Media Group. In June 2009, Farrell countersued Schoemaker for defamation of reputation.[16] Farrel withdrew his counter-suit in July and the case was settled in August 2009.[17]

Philanthropy

Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event.[18] He began hosting these auctions in 2009, and has since raised over $80,000.[19]

Personal life

Schoemaker lives in Lincoln, Nebraska.[20]

Notes and References

  1. http://www.shoemoney.com/shoemoney-biography, ShoeMoney Blog, About
  2. Web site: 'Shoemoney' has made a bundle, sure, but now he's building 'a real company' . https://archive.today/20130216152350/http://www.omaha.com/article/20130116/MONEY/701169946/1697 . dead . February 16, 2013 . Barbara . Soderlin . Omaha World Herald . January 16, 2013 . 1 January 2013 .
  3. http://www.personalbrandingblog.com/personal-branding-interview-jeremy-schoemaker/, Personal Branding, Interview Jeremy Schoemaker
  4. Web site: The Elite Retreat Brings its Innovative E-Commerce Power to San Francisco . the Elite Retreat, founded by Jeremy "Shoemoney" Schoemaker and Lee Dodd ... . January 2007 . 2007-11-15 . https://web.archive.org/web/20071114224125/http://www.pepperjamsearch.com/elite-retreat-san-fran-2007.html . 2007-11-14 . dead .
  5. http://www.slate.com/id/2201325/ slate.com, Blogging for Dollars, How do bloggers make money?
  6. https://web.archive.org/web/20120219215521/http://www.entrepreneurs-journey.com/1067/shoemoney-jeremy-schoemaker/, Entrepreneurs-Journey.com (Archived), Podcast: How did Jeremy "Shoemoney" Schoemaker Get To Where He Is Today?
  7. Web site: Shoemoney : Best Affiliate Marketing Blog of 2006 . Loren . Baker . Search Engine Journal . January 5, 2007 . 2007-11-15.
  8. Web site: Measuring Influence One Click at a Time. Mark . Borden . Fast Company . November 1, 2010 . 2012-11-27.
  9. https://www.auctionads.com/, AuctionAds, eBay affiliate listings on auctions
  10. http://www.mediawhiz.com/2007/06, MediaWhiz Blog, MediaWhiz Division AuctionAds Win eBay Star Developer Award for "Most Innovative Application-Buyer
  11. Web site: MediaWhiz Buys Another Ad Startup, AuctionAds. Nick. Gonzalez. TechCrunch.com. July 27, 2007. 1 November 2007.
  12. Web site: "ShoeMoney" switches focus, sets sights on building software startup. Silicon Prairie News. 4 February 2013. 23 November 2015.
  13. Web site: Pendell. Ryan. ShoeMoney's PAR Program acquired by GoSocial for $12 million. Silicon Prairie News. 20 November 2015. 23 November 2015.
  14. Book: 978-1480189249. Nothing's Changed but My Change: The ShoeMoney Story. Schoemaker. Jeremy R.. Sprouse. Katie. 2012.
  15. http://www.prleap.com/pr/134652/ Media Group Files Suit to Protect ShoeMoney Trademark
  16. Web site: Google Employee Countersues ShoeMoney for Defamation. Jason. Kincaid. TechCrunch.com. 8 June 2009. 1 November 2012.
  17. Web site: ShoeMoney Reaches Settlement with Google Employee Over AdWords Violations. Jason. Kincaid. TechCrunch.com. 8 August 2009. 1 November 2012.
  18. http://blog.affiliatetip.com/archives/shoemoney-raises-10100-for-charity/, AffiliateTip Blog, ShoeMoney Raises $10,100 For Charity
  19. Web site: Shoemoney Hits the $80,000 Mark for Charity . Jenise Uehara Henrikson. Search Engine Journal . January 15, 2013 . 1 February 2013.
  20. http://performinsider.com/2010/03/jeremy-shoemaker-information/, Performance Marketing Insider, Jeremy Schoemaker Information

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