Jenna Weiss-Berman Explained

Jenna Weiss-Berman (born 1983) is a podcast producer and co-founder of Pineapple Street Media.[1] Formerly she was director of audio for BuzzFeed.[2]

Early life

Weiss-Berman is a native of Massachusetts and graduated from Oberlin College in 2005.[3]

Career

BuzzFeed

After almost a decade working in public radio on such shows as The Moth, WNYC's Death, Sex and Money, and The Longform Podcast,[4] Weiss-Berman started the podcast department at BuzzFeed where she was "responsible for the ground-up development of the wildly successful company’s audio arm,"[5] creating shows like Another Round[6] and Women of the Hour with Lena Dunham.[7] While there she was responsible for every aspect of the podcast department from legal contracts, finding sponsorships and the content itself as a producer.[8]

Pineapple Street Media

In 2016, she left BuzzFeed to launch Pineapple Street Media, a Brooklyn-based full-service podcast production company, with her friend, Longform co-founder, Max Linsky.[9] Weiss-Berman has said that the goal was to be able to make podcasts for non-audio companies and the decision to launch Pineapple Street came after both her and Linksy turning down many such requests.

Pineapple Street's early clients included The New York Times,[10] [11] Lena Dunham's Lenny Letter and ad agency Wieden+Kennedy.[12] In the summer of 2016, Hillary Clinton's presidential campaign hired Pineapple Street to produce a podcast (the first ever for a presidential candidate).[13] Clinton and Linsky co-hosted the show, called With Her.[14]

Pineapple Street Media has partnered with brands like Coach, Nike, Morgan Stanley, Mailchimp, Mastercard and Google, and produced critically-acclaimed original series like Missing Richard Simmons, Running From COPS, The Clearing, The Catch and Kill Podcast with Ronan Farrow, Wind of Change, Back Issue and Welcome to Your Fantasy.[15]

In 2017, she was named one of Fast Company’s 100 Most Creative People in Business.[16]

Pineapple Street was sold to Entercom in 2019.[17]

Other

Weiss-Berman currently sits on the advisory board of The Moth.[18]

Awards

Weiss-Berman was a winner of the Gracie Award Grand Award for Podcast in 2016,[19] for her collaboration with Lena Dunham on podcast Woman of the Hour, initially produced at BuzzFeed, now a Pineapple Street production.[20]

In 2020, Pineapple Street Media led all podcast companies with two Peabody Award nominations for The Catch and Kill Podcast with Ronan Farrow and Running From COPS.[21]

Personal life

Weiss-Berman is married to writer Kira Garcia.[22]

Notes and References

  1. News: Dale. Brady. Table Stakes for Podcasts Rising: Edit Shows or Don't Bother. 28 July 2016. New York Observer. 18 May 2016.
  2. News: Benton. Joshua. Press Publish 14: Jenna Weiss-Berman on BuzzFeed's podcast strategy and moves into audio news. 28 July 2016. Neiman Lab. August 26, 2015.
  3. Web site: 2017-02-15. Tune In to Pineapple Street's Podcasting Revolution. 2021-02-26. The Village Voice.
  4. News: Rose. Leah. January 12, 2016. EARFUL: 'Another Round' Producer On Why Diversity in Workplace is Essential. en-us. KQED Arts. 28 July 2016.
  5. News: Iversen. Kristin. January 25, 2016. People in Your Neighborhood: Jenna Weiss-Berman. Brooklyn Magazine. July 28, 2016.
  6. Web site: Dale. Brady. 2015-12-06. Why Buzzfeed and the Financial Times Chose Acast to Host Their Podcasts. 2021-02-26. Observer. en-US.
  7. Web site: About. 2021-02-26. Pineapple Street Studios. en-US.
  8. Web site: Dodson. P. Claire. 2016-09-09. Jenna Weiss-Berman: "I'm Proud Of Making Stuff Not Just For White Guys". 2021-11-07. Fast Company. en-US.
  9. Web site: Dodson. P. Claire. 2016-09-09. Jenna Weiss-Berman: "I'm Proud Of Making Stuff Not Just For White Guys". 2021-02-26. Fast Company. en-US.
  10. News: Dodson. P. Claire. 9 September 2016. Jenna Weiss-Berman: "I'm Proud Of Making Stuff Not Just For White Guys". Fast Company. 8 October 2016.
  11. News: Doctor. Ken. September 6, 2016. The New York Times gets serious about podcasting. Politico. 8 October 2016.
  12. News: Perlberg. Steven. 23 May 2016. Podcasts Experiment With Paid Subscriptions. Wall Street Journal. 28 July 2016.
  13. News: Grinapol. Corinne. August 12, 2016. Hillary Clinton Has a Podcast. FishbowlDC. 20 October 2016.
  14. News: Carpentier. Megan. 12 August 2016. Clinton becomes first presidential candidate to launch campaign podcast. The Guardian. 31 August 2016.
  15. Web site: Our Shows. 2021-02-26. Pineapple Street Studios. en-US.
  16. Web site: Meet Jenna Weiss-Berman, one of Fast Company's 100 Most Creative People 2017. 2021-02-26. Fast Company. en-US.
  17. Web site: Spangler. Todd. Entercom Buys Podcast Companies Cadence13, Pineapple Street Media. Variety. 2020-05-18. 2019-08-07.
  18. Web site: The Moth Board & Committees. 2021-02-26. The Moth. en-US.
  19. News: Cablefax Staff. 25 May 2016. PHOTOS: Gracie Awards 2016. Cablefax. 28 July 2016.
  20. News: Quah. Nicholas. May 31, 2016. Hot Pod: A podcast ranking that misses a lot, new listenership data, and funny Australians. Neiman Lab. 28 July 2016.
  21. Web site: Peabody Awards Short-Lists A Dozen Podcasts For 2020 Awards.. 2021-02-26. Insideradio.com. 7 May 2020 . en.
  22. News: Cheung. Alexis. Brides Say Yes to the Pants. 28 July 2016. The New York Times. 7 April 2016.

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