Jelly (app) explained

Jelly
Type:Subsidiary
Location:San Francisco
Location Country:United States
Industry:Mobile apps
Parent:Pinterest

Jelly was a Q&A platform app which was created by Jelly Industries, a search-engine company founded and led by Biz Stone, one of Twitter's co-founders. In March 2017, Jelly was acquired by Pinterest for an undisclosed amount.[1]

Jelly differentiated itself from other Q&A platforms such as Quora and ChaCha by relying on visual imagery to steer people to getting better answers from within and outside their social networks. In particular, it encouraged people to use photos to ask questions.[2] [3]

History

AllThingsD reported on March 28, 2013, that, according to sources, Twitter co-founder Biz Stone was close to launching a native mobile app called Jelly.[4] On April 1, 2013, Stone wrote the company's first blog post, giving only vague information about the product.[5] A TechCrunch writer inferred that the product would be targeted at do-gooders on the go.[6] Other news publications also published speculation about the app.[7]

In May 2013, while still in stealth mode, Jelly raised Series A funding from Spark Capital, SV Angel, Square CEO Jack Dorsey, Reid Hoffman, Al Gore, Bono, and others.[8] [9] [10]

The app release was announced, thereby bringing Jelly out of stealth mode, on January 7, 2014.[2] The announcement was picked up by much of the technology press and mainstream press.[3] [11] [12] Stone explained to TechCrunch that the primary goal of Jelly was not to help people asking questions but to improve empathy among people answering questions by making them feel helpful to people around them.[13] In an interview with Bloomberg News, Stone said that he never intended to create a company with Jelly, and that it was largely accidental.[14] [15]

The app was reviewed by Rachel Metz for Technology Review.[16] The Next Web published advice for how brands could use the new app effectively.[17]

On January 23, 2014, Jelly announced that it had raised Series B funding from Greylock Partners.[18] [19]

On March 31, 2014, Jelly updated its iOS app to the 1.1 version that allows users create questions using a map and a specific location.[20] [21]

On March 8, 2017, Pinterest said it had acquired Jelly Industries.[22]

See also

Notes and References

  1. News: Fingas. Jon. Pinterest acquires Jelly, the startup from Twitter's Biz Stone. 9 March 2017. Engadget. 8 March 2017.
  2. Web site: Introducing Jelly. January 7, 2014. January 24, 2014. Jelly blog. https://web.archive.org/web/20140107194840/http://blog.jelly.co/post/72563498393/introducing-jelly. January 7, 2014. dead.
  3. News: Jelly, Biz Stone's New Q&A Platform, Uses Images To Find Answers. Lunden. Ingrid. January 7, 2014. January 24, 2014. TechCrunch.
  4. Web site: Sweet? Biz Stone Is Poised to Launch New Mobile Startup Called Jelly.. March 28, 2013. Swisher. Kara. January 24, 2014. AllThingsD.
  5. Web site: What is Jelly?. Stone. Biz. April 1, 2013. January 24, 2014. Jelly blog. https://web.archive.org/web/20131116062555/http://blog.jelly.co/post/46623497441/what-is-jelly. November 16, 2013. dead.
  6. News: Biz Stone's New Startup Jelly Sounds Like A Home For Do-Gooders On The Go. Olanoff. Drew. April 1, 2013. January 24, 2014. TechCrunch.
  7. Web site: Biz Stone's Jelly: what could the Twitter founder's mysterious new product do? He's built a career out of creating new projects, and now he's set his sights on something new. Tell us what you think he's up to. Rogers. Katie. April 2, 2013. January 24, 2014. The Guardian.
  8. Web site: Business is "Blooming". Jelly blog. May 16, 2013. January 24, 2014. https://web.archive.org/web/20131116062542/http://blog.jelly.co/post/50579107451/business-is-blooming. November 16, 2013. dead.
  9. News: Biz Stone's New Startup Jelly Raises Series A From Spark Capital, SV Angel, Square CEO Jack Dorsey, Reid Hoffman, Al Gore, Bono & Others. Perez. Sarah. May 16, 2013. January 24, 2014. TechCrunch.
  10. Web site: Biz Stone's Jelly nabs Series A funding from Spark Capital, SV Angel, Al Gore, Jack Dorsey, others. Yeung. Ken. May 16, 2013. January 24, 2014. The Next Web.
  11. Web site: Twitter Cofounder Biz Stone Launches Q&A App Jelly. Wagner. Kurt. January 8, 2014. January 24, 2014. Mashable.
  12. Web site: Biz Stone: What Jelly can do for you. Mendoza. Dorrine. January 8, 2014. January 24, 2014. CNN.
  13. Web site: Twitter Co-Founder Biz Stone Explains The Surprising Goal Of His New Company, Jelly. Ferenstein. Gregory. January 7, 2014. January 24, 2014.
  14. Web site: Biz Stone: Jelly Answers Buy, How, What Questions. Bloomberg News. January 21, 2014. January 24, 2014.
  15. Web site: Biz Stone, accidental Jelly CEO: The former Twitter exec said his latest venture was never meant to be a company.. Van Grove. Jennifer. CNet. January 21, 2014. January 24, 2014.
  16. What's the Jelly App For? Shopping May Be One Answer: A new smartphone app from a Twitter cofounder makes it easy and fun to get your friends' advice on everything from shopping to Chopin.. Metz. Rachel. January 10, 2014. January 24, 2014. Technology Review.
  17. Web site: Are you ready for this Jelly? How brands should be using Biz Stone's new Q&A app . Cooper. Kate. January 22, 2014. January 24, 2014. The Next Web.
  18. Web site: Greylock Helps Jelly. January 23, 2014. January 24, 2014. Jelly blog. https://web.archive.org/web/20140124082820/http://blog.jelly.co/post/74312022187/greylock-helps-jelly. January 24, 2014. dead.
  19. News: Biz Stone's Jelly Raises Series B Led By Greylock, And Josh Elman Joins The Board. January 23, 2014. January 24, 2014. TechCrunch. Panzarino. Matthew.
  20. Web site: Jelly for iOS now lets you ask and answer questions with a location. March 31, 2014. March 31, 2014. The Next Web. Summers. Nick.
  21. News: Mobile Q&A App Jelly Now Lets You Ask Location-Based Questions Routed To Nearby Users. March 31, 2014. April 9, 2014. TechCrunch. Perez. Sarah.
  22. News: Brown . Eliot . March 8, 2017 . Pinterest Acquires Twitter Co-Founder's Startup Jelly . . New York City . March 9, 2017.

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