Jeff Goodby Explained

Nationality:American
Occupation:Advertising executive

Jeff Goodby is an American advertising executive. He is among the co-founders and serves as co-chair of Goodby, Silverstein & Partners in San Francisco. Goodby is also a director and illustrator whose work has appeared in Time and Mother Jones.

Early life

Jeff Goodby grew up in Rhode Island. He graduated from Harvard University where he wrote for The Harvard Lampoon. Goodby became interested in advertising after not being able to find work in publishing. Goodby fashioned a resume in the likes of a mock encyclopedia entry on himself – written posthumously.[1] That landed him his first advertising job at J. Walter Thompson where he met mentor Hal Riney of Ogilvy & Mather.[2]

Career

Goodby, Silverstein & Partners has on multiple occasions won Agency of the Year in Advertising Age[3] Adweek[4] and Creativity Magazine.[5] The Museum of Modern Art has placed several of the company's ads into permanent rotation, including among others “got milk?” and the Budweiser Frogs[6]

Goodby served as the president of the Cannes Advertising Festival,[7] head judge of the Titanium Jury[8] and chaired judging the ANDYS.[9] In 2006, Goodby was inducted into the Advertising Hall of Fame.[10] Jeff Goodby and his fellow co-chairman Rich Silverstein were also highlighted in the 2009 documentary, “Art & Copy.[11] ” In 2010, Adweek named him, along with Rich Silverstein, Executives of the Decade.[12]

Philanthropy

Goodby sits on the board of directors of the National Audubon Society.[13]

External links

Notes and References

  1. Web site: How I Did It: Jeff Goodby, Leading Your Company Article - Inc. Article . Inc.com . 2004-07-01 . 2011-08-13.
  2. Web site: CLIO Awards . CLIO Awards . 2011-08-13.
  3. Web site: Cuneo . Alice Z. . From Goodby to Great: How Shop Built a 'Content House' | Print Edition - Advertising Age . Adage.com . 2008-01-21 . 2011-08-13.
  4. Web site: Parpis . Eleftheria . 2007 U.S. AOY: Goodby, Silverstein & Partners . Adweek . 2011-08-13.
  5. Web site: AGENCY OF THE YEAR: Goodby, Silverstein & Partners - The Editors Of Creativity - From Creativity . Creativity Online . 2003-12-08 . 2011-08-13.
  6. Web site: News . SourceEcreative . 2011-08-13.
  7. Web site: Media Trends - The Annual Budget Ritual . Mediawareonline.com . 2002-01-22 . 2011-08-13.
  8. Web site: Full-service interactive, digital advertising agency . R/GA . 2011-08-13.
  9. Web site: Home - ANDY Awards. ANDY Awards.
  10. Web site: Jeff Goodby And Rich Silverstein. January 18, 2011 . dead . https://web.archive.org/web/20101228065412/http://www.oneclub.org/oc/hall_of_fame/good_silver/ . December 28, 2010 .
  11. Web site: Art & Copy Film / Subject Bios . Artandcopyfilm.com . 2011-08-13.
  12. Web site: AdweekMedia: Best of the 2000s - Agency Executives of the Decade . Best of the 2000s . 2011-08-13 . dead . https://web.archive.org/web/20110910100704/http://www.bestofthe2000s.com/agency-executives-of-the-decade.html . 2011-09-10 .
  13. Web site: Audubon Society flying high - Crain's New York Business. 2 April 2017. https://web.archive.org/web/20170402131440/http://www.crainsnewyork.com/article/20130721/NONPROFITS/307219979/audubon-society-flying-high. 2017-04-02.

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