Jean Baud (businessman) explained

Jean Baud (7 November 1919, Choisy-le-Roi - 16 July 2012, Blonville-sur-Mer),^[1] was the founder of the Leader Price and Franprix retail brands, today part of Groupe Casino,^[2] though the Baud family retains 25% of the hard-discount chain, Leader Price, and 5% of Marché Franprix.^[3]

In 1990, with Leader Price, he was the first French retailer to take on the German "hard discount" chains, like Aldi and Lidl, then expanding into France.^[3]

His book, Coup de tonnerre dans la grande distribution, was published in 2008.^[4]

Notes and References

1. Bertrand Bissuel, "Mort à 92 ans de Jean Baud, père du hard discount à la française", Le Monde, 24 July 2012.
2. https://www.lesechos.fr/25/07/2012/LesEchos/21234-117-ECH_disparition-de-jean-baud--fondateur-de-franprix-et-leader-price.htm#JsRGMuwpAPLvZYuf.99 "Disparition de Jean Baud, fondateur de Franprix et Leader Price"
3. http://www.rayon-boissons.com/Portraits/Jean-Baud-le-papy-flingueur-de-la-grande-distribution-5610 "Jean Baud, le papy flingueur de la grande distribution"
4. Jean Baud, Coup de tonnerre dans la grande distribution, François Bourin (2008),