Jean-Claude Usunier Explained

Jean-Claude Usunier is an Honorary Professor of Marketing at HEC Lausanne, Switzerland,^[1] and author of various books on marketing and culture, including International Marketing: A Cultural Approach, Marketing Across Cultures and International and Cross-Cultural Management Research.

Selected bibliography

Source:^[2]

(listed in order of first year of publication)

• Book: Usunier . Jean-Claude . Jean-Claude Usunier . International Marketing : A Cultural Approach . 1994 . 1993 . . Englewood Cliffs, NJ . 978-0-13-194580-7 . 464304907 .
• Book: Ghauri . Pervez N . Usunier . Jean-Claude . Jean-Claude Usunier . International Business Negotiations . 2nd . International business and management series . 2008 . 1996 . . Bingley, UK . 978-0-08-044293-8 . 456062445 .
• Book: Usunier . Jean-Claude . Jean-Claude Usunier . Lee . Julie Anne . Marketing Across Cultures . 5th . March 2009 . 1996 . . Harlow . 978-0-273-71391-3 . 494140700 .
• Book: Usunier . Jean-Claude . Jean-Claude Usunier . International and Cross-Cultural Management Research . SAGE series in management research . November 1998 . . London . 978-0-7619-5280-0 . 464502638 . registration .
• Book: Faulk . Saskia . Usunier . Jean-Claude . Jean-Claude Usunier . AIDS and Business . January 27, 2011 . Routledge Advances in Management and Business Studies . March 2009 . . New York . 978-0-415-45463-6 . 318120153 .

Notes and References

1. Web site: Professeurs et Recherche — HEC Lausanne.
2. Web site: Livres - Jean-Claude Usunier . HEC Lausanne . September 10, 2009 . The Faculties of the University of Lausanne . . . fr . Books - Jean-Claude Usunier . January 2, 2011 .