Jean-Claude Decaux Explained

Jean-Claude Decaux
Birth Name:Jean-Claude Jacques Decaux
Birth Date:15 September 1937
Birth Place:Beauvais, France
Death Place:Neuilly-sur-Seine, France
Occupation:Founder and CEO of JCDecaux
Spouse:Danièle Piraud
Children:3

Jean-Claude Decaux (15 September 1937 – 27 May 2016) was a French entrepreneur who earned his fortune in advertising. He was the founder and honorary chair of the advertising firm JCDecaux, which is now run by his sons, Jean-François Decaux and Jean-Charles Decaux.

Personal life

Jean-Claude Decaux was the son of a shoe salesman in Beauvais, France.

He was married with three children and lived in Paris.

He died on 27 May 2016 aged 78.[1]

Career

At the age of 18, inspired by an argument with his father over the family shoe store's window display, Jean-Claude started a business creating billboards along French roadways. In 1963, legislation in France placed restrictions on billboard use which forced Decaux out of business. He founded JCDecaux in 1964. He made a deal with the city of Lyon, proposing that he would build bus shelters and keep them clean in exchange for advertising space there. The company quickly expanded to other cities.

In 1980, Decaux personally designed the Sanisette public toilet, a self-cleaning public toilet, as a replacement for the pissoirs of Paris.

In January 2015, according to Forbes, he had a net worth of $6.2 billion.

See also

Notes and References

  1. Web site: Eléanor Douet. 27 May 2016. Jean-Claude Decaux, l'inventeur de l'Abribus, est décédé à l'âge de 78 ans. RTL. French.