Jay Conrad Levinson Explained

Jay Conrad Levinson (February 10, 1933 – October 10, 2013[1]) was an American business writer, known as author of the 1984 book Guerrilla marketing.[2] [3] [4]

He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the US, he joined J. Walter Thompson (now known as JWT) as Senior Vice President.[5] Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.

Work

As an advertisement agency executive some notable marketing campaigns and achievements Levinson collaboratively developed include the Marlboro Man,[6] the Pillsbury Doughboy, Allstate's good hands, United Airlines “Fly the friendly skies” slogan, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant.

He was the founder of the international Guerrilla Marketing Association, coach and specialist author of many books on the subject of guerilla marketing, which have appeared in many languages. The first to use the term "guerrilla marketing" describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent.[7] [8] His first book Guerrilla Marketing was published in 1984 and has been named by Time as one of the top 25 best business books,[9] [10] with over 21 million sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages[11] and are required reading in MBA programs worldwide.

Selected publications

Books:

External links

Notes and References

  1. Web site: Guerrilla Marketing Founder Levinson Dies at 80 . 2023-03-23 . Insurance News InsuranceNewsNet . en-US.
  2. n 79012713.
  3. Web site: Seth's Blog: Thank you, Jay . Sethgodin.typepad.com . 2013-10-11.
  4. Web site: Guerrilla Marketing Founder Levinson Dies at 80 - Top News . InsuranceNewsNet.com . 2013-10-27 . 2015-08-01 . https://web.archive.org/web/20150801195739/http://insurancenewsnet.com/innarticle/2013/10/11/Guerrilla-Marketing-Founder-Levinson-Dies-at-80-a-403380.html . dead .
  5. Web site: History of advertising: No 167: Jay Conrad Levinson's Guerrilla Marketing.
  6. http://www.theaustralian.com.au/business/media/guerilla-marketing-guru-helps-level-the-field/story-e6frg996-1225914486276 Guerilla marketing guru helps level the field
  7. https://news.google.com/newspapers?id=JLgrAAAAIBAJ&sjid=OeYFAAAAIBAJ&pg=3455,2835554&dq=guerilla-marketing+levinson&hl=en 'Guerilla marketing' gives small firms the edge
  8. Web site: Greco. Susan. 30 Seconds with Guerrilla Marketing's Guru. inc.com. Inc.. 26 June 2015. New York City.
  9. News: The 25 Most Influential Business Management Books . https://web.archive.org/web/20110811122700/http://www.time.com/time/specials/packages/article/0,28804,2086680_2086683_2087674,00.html . dead . August 11, 2011 . Time . 9 August 2011.
  10. News: Sanburn. Josh. 2011-08-09. The 25 Most Influential Business Management Books - TIME. en-US. Time. 2020-11-21. 0040-781X.
  11. Web site: Levinson. Jay Conrad. Jay Conrad Levinson. 2020-11-21. Entrepreneur. en.

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