| Jatz | |
| Producttype: | Food |
| Currentowner: | Arnott's Biscuits |
| Producedby: | Arnott's Biscuits |
| Country: | Australia |
| Introduced: | 1952 |
| Markets: | Australia |
| Previousowners: | Savoy owned by Brockhoff Biscuits until 1963 merger[1] [2] |
| Tagline: | Baked, not fried |
Jatz is a brand of malted Australian cracker introduced by Arnott's Biscuits in 1952.[3] The crackers are circular, about 5cm in diameter, lightly salted on one side and have a scalloped edge.[4] It is typically eaten with cheese and cabanossi,[5] dips, Vegemite or by itself. It is available in original, cracked pepper, fat-free and Clix varieties.[6]
Savoy is an extremely similar cracker initially introduced by the Brockhoff Biscuits in Melbourne[7] in 1938.[8] While they were originally competitors, with the merger of Brockhoff and Arnott's in 1963, the decision was made to keep both products on store shelves.[2] Today, besides branding, the difference between the two biscuits include the replacement of the full cream milk powder and malt in Jatz with golden syrup in Savoy.[1]
