Jason Goldberg (entrepreneur) explained

Nationality:American
Spouse:Christian Friedhelm Schoenherr (m. 2012)
Occupation:Entrepreneur

Jason Goldberg is an American internet entrepreneur. He is currently the Director and CEO of Simple Token[1] and CEO of Pepo.[2] Prior to this, he served as the Co-founder and CEO of e-commerce sites Fab[3] and Hem.[4]

Early life and education

Goldberg is from Rockville, Maryland.[5]

He graduated from Emory University in 1993.[5] In 2001, he received an MBA from Stanford Business School.[6]

Career

Goldberg left Emory University to work for the White House in the Office of Cabinet Affairs and then worked for Erskine Bowles, the chief of staff for US President Bill Clinton.[6] He left politics for technology, developing digital strategies for AOL Time Warner and T-Mobile.[6] In 2004, he founded Jobster, a job search engine that pivoted into a site to manage employee referrals.[7] The site was a rival to LinkedIn.[8] The company went through two "pivots" and was sold in 2006 for a fraction of its former value.[9]

Goldberg launched Socialmedian in 2008, a social news aggregator, which he later sold to XING.[6] [7] In 2011, he launched Fabulis, a gay social network, with Bradford Shellhammer.[9] Soon after, he pivoted the business to become a flash-sale furniture site and changed the name to Fab.[9] Its focus was to aggregate designer products into one online marketplace.[7] In 2014, Goldberg launched Hem, a furniture manufacturing company that doubles as an e-commerce site.[10] In 2016, Goldberg launched Pepo, a social media app that connects users with experts in live messaging communities on various topics.[11] [12]

In 2017, Goldberg created Simple Token to bridge cryptocurrencies and mainstream consumer apps. Simple Token is a blockchain protocol for consumer companies to easily launch their own tokens, without the need to create and maintain new blockchains and token ecosystems. Goldberg came up with the idea for Simple Token when attempting to tokenize his social media app, Pepo. Pepo's development team found that the tokenization process was much more costly and complex than they had anticipated. From this, Goldberg began creating a technology that allows small to mid-size consumer companies to put part of their business onto a blockchain and tokenize without complex development requirements. Simple Token was set to launch a public token sale on November 14, 2017.[1]

Personal life

In August 2012, Goldberg married his boyfriend Christian Friedhelm Schoenherr in New York.[13] Goldberg and his colleague Shellhammer served as best man at each other's weddings.[14]

Notes and References

  1. Web site: Simple Tokens Aims To Keep Tokening Simple - ICO Soon. BlockTribune.com . 2 October 2017.
  2. Web site: Former Fab CEO Jason Goldberg's new company Pepo has raised $2.3 million in funding. .
  3. Web site: Fab Team . Fab.com . January 9, 2015 . dead . https://web.archive.org/web/20150108102255/http://fab.com/team/ . January 8, 2015 .
  4. Web site: Hem Contact . Hem.com . January 9, 2015 . dead . https://web.archive.org/web/20150109234652/http://hem.com/en-gb/contact . January 9, 2015 .
  5. Web site: Making Everyone More 'Fabulis'. jumponmarkslist.com . Mark’s List . https://web.archive.org/web/20121018085629/http://frontpage.jumponmarkslist.com/fan_pages/celebrities/jason-goldberg-fabulis.php . October 18, 2012. dead. January 9, 2015.
  6. The Former White House Aide Who Founded Fab Dot Com. https://web.archive.org/web/20121027031643/http://www.businessweek.com/articles/2012-10-25/the-former-white-house-aide-who-founded-fab-dot-com . dead . October 27, 2012 . . January 9, 2015.
  7. Web site: How High Can Fab Climb?. fastcodedesign.com . . Danielle. Sacks. 9 September 2013. January 9, 2015.
  8. Web site: Demolition Man: why does Fab's CEO keep building big companies that suddenly implode? . Ben . Popper. 26 November 2013. . January 9, 2015.
  9. Web site: Fab CEO Has A Long History Of Mistakes. Business Insider . Jim . Edwards. 27 November 2013 . January 9, 2015.
  10. Web site: Fab's CEO, Still Standing, Is Plotting the Next 20 Years . recode.net. Vox. vox.com . Jason . Del Rey. 5 July 2014. January 9, 2015.
  11. Web site: Pepo, Jason Goldberg's social media app, raises $2.35M from his old Fab.com backers. Ingrid. Lunden . techcrunch.com. December 6, 2016 . December 29, 2020.
  12. Web site: Jason Goldberg raises $400K more to turn Pepo into 'the best place to host live conversation' . Connie. Loizos. March 14, 2017. techcrunch.com. December 29, 2020.
  13. Web site: Christian Schoenherr, Jason Goldberg. The New York Times . 19 August 2012. 29 December 2020.
  14. News: Fab.com Co-Founder Departs After Pivot From Flash Sales Model . Konrad . Alex . 2013-11-01 . Forbes.com . 2018-07-30. en.