Jasmine Directory Explained

Jasmine Directory
Type:Web directory
Commercial:Yes
Registration:None
Language:English
Current Status:Active

Jasmine Directory is a human-edited[1] web directory providing websites and businesses categorized topically and regionally.[2] It offers thirteen topic-based categories and one region-based category with hand-picked and reviewed users' suggested resources.[3] Jasmine Directory was founded in 2009 by Pécsi András and Robert Gomboș[4] [5] and is headquartered in Valley Cottage, New York. It won eight prizes during 2013–14 for its editorial discretion and manually added resources.[6] Jasmine Directory proved to be useful for SEO Google search results since they manually add about 90% of the resources.[7]

History

The directory was launched in 2009[8] [9] at the Budapest University of Technology and Economics[10] by Pécsi András and Robert Gomboș.[11] [12] [13] It operates from Valley Cottage, New York.[14] [15]

Operation and structure

Jasmine Directory lists educational resources and businesses of public interest, which can be filtered based on business category.[16] Jasmine Directory's editors manually add resources to the index,[17] [18] which according to co-founder Gomboș represents 90% of its listings.[19] Businesses and site owners can also suggest their websites for review by paying a "suggestion fee;"[20] however, inclusion is not guaranteed if the suggested resources do not comply with the editorial guidelines,[21] in which case the review fee is refunded.[22] [23] The annual fee for standard listings is $59. Site owners are not paying for placement, but they are paid for editing and the administrative effort to review and create a listing. The directory labels listings chosen by editors using an "EP" mark to separate those websites from ones submitted by site owners.[24] To suggest a resource for inclusion, users may select an appropriate category; they can also customize their listing by adding their websites' social media fan pages and contact information based on which businesses' Google Maps location will be generated accordingly.[25] [26] [27] Once the listing is posted, its publisher can edit the details any time, but an upgrade feature is also available for those who change the listing.[28] The directory runs an audit of all external resources every two to three months so as to remove dead links, dropped or parked domains, etc. Every website that doesn't come back online within a timeframe is deleted from their index.[29] Likewise, redirected sites and sites with questionable legitimacy are turned down.[30]

The directory is organized by topic and region into 14 categories. Each main category has several subcategories, including recreation and sports, regional, home and garden, business and finance, and computers and technology. Each category and subcategory is described and contains a relevant image.[31] A blog where users can read industry-specific articles is also featured.[32] In an interview, Gomboș stated the directory's purpose is to list educational references along with local amenities and businesses of public interest.[33]

Main categories

The 14 main categories are:

  1. Arts & Humanities
  2. Business & Finance
  3. Computers & Technology
  4. Health & Fitness
  5. Home & Garden
  6. Internet & Marketing
  7. Kids & Teens
  8. Leisure & Travel
  9. News & Politics
  10. People & Society
  11. Recreation & Sports
  12. Regional
  13. Science & Reference
  14. Shopping & E-commerce

Reception

Between 2013 and 2014 Jasmine Directory was rated and awarded eight times in "Top Ten Web Directories", by former DMOZ meta editor[34] and owner and operator of the Magic City Morning Star Ken Anderson.[35] For Anderson's list, 90 general web directories were reviewed quarterly and assessed in five areas including aesthetics, size, intuitiveness, quality and usefulness.[36]

As of December 2014 Moz had assigned Jasmine Directory a Domain Authority of 60/100, a Page Authority of 67/100, MozRank of 6.81, and a MozTrust of 6.64. Its Majestic Trust Flow was 59, while the Citation Flow value was 49.[37] In 2016, a listing in the directory appeared to be useful for search engine optimization for local Google search results.[38] The same year, the directory obtained a score of 5 in a rating session conducted by the Association of Internet Research Specialists and published in the Internet Information Resource Book where search engines, web directories, online archives and online databases have been rated on a scale from 1 to 5+.[39]

According to information posted on the Social Implications blog, Jasmine Directory appeared to be compliant with Google's general guidelines as of February 2018. Essentially, this means that they use editorial discretion to permit or deny which businesses they allow in their directory listings.[40] Also, the Daily News Egypt found the directory to follow "the rules set forth by Google". Ann Smarty, search marketer and columnist at Entrepreneur, found the directory provided a "valuable user experience".[41] In 2018, Shawn Hessinger, an industry-specific author and the executive editor of Small Business Trends, praised the directory as "selective",[42] while in a more mixed review, an editor of TNT labelled it as "very traditional" and "tad simplistic" with an "old looking interface". An article published by The New Indian Express noted that "while Jasmine Directory's layout it's beginning to age, it still looks fresh and clean."[43] Leo Giosuè from The Jerusalem Post named Jasmine Directory as "one of the most prominent directories in the industry."[44]

Matt Hodgson, owner of Addme, a SEO company founded in 1996, opines that "when done the right way, directories such as Jasmine Directory are far more reliable than a typical search engine result because they are edited by real people who go through every link to determine whether it provides any relevant information."[45] He also gave the directory a grade A, pointing that Jasmine Directory is "more user oriented in so many ways and Google compliant as well."

See also

Notes and References

  1. Web site: Take the success of your business a level further through a directory listing . Business Computing World. 2 December 2018 .
  2. Joseph. Joel D.. Unintended Consequences of Trade with China. The Progressive Populist. 15 September 2017. 23. 16. [...] Jasmine Directory, a human-edited catalogue that lists businesses topically and regionally [...].
  3. News: Allcock. Sam. How to Supercharge Your Online Business Using Local And Business Directories?. 17 May 2018. The London Economic. 10 May 2018.
  4. Web site: 4 tips for a successful online marketing strategy . Bizcommunity.com . Dzhingarov . Boris . June 6, 2018.
  5. Web site: 3 Tips to Building Your Brand . CEOWORLD magazine . Dzhingarov . Boris . June 5, 2018.
  6. Web site: Ways to stand out & reach your target customers as a start-up . Business Matters . March 6, 2018.
  7. Web site: How Listing Your Local Business Help Boost International Presence . Prague Post . Williams . John . March 27, 2018.
  8. News: Best Web Directories for 2018. 18 May 2018. TNT Magazine. 18 February 2018.
  9. Web site: Directoarele web, un instrument util absolvenților de liceu în alegerea facultății . Evenimentul zilei . Petrovici . Georgeta . June 22, 2018 . Romanian.
  10. Web site: 4 Key Ingredients of a Successful Business Website . EUbusiness . June 9, 2018.
  11. News: Do web directories still work for marketing in 2018? – Daily News Egypt. 17 May 2018. Daily News Egypt. 12 May 2018.
  12. Incze. Kinga. Gyorsjelentés a televízió, a rádió és az internet piacáról. Magyarországi Médiapiaci Körkép 2010/II. Szám. Alkalmazott Kommunikációtudományi Intézet . Budapest . November 2010. 65. 36. 9 July 2017. A quick report on the Television, Radio and Internet Market. PDF. Hungarian. 2009 áprilisában indult a Budapesti Műszaki és Gazdaságtudományi Egyetemnél, Pecsi Andras (tanar) és Robert Gombos (aszisztens) nyomya a Jasmine Directory programot. (n.n. tr. In April 2009 at the Budapest University of Technology and Economics, Pecsi Andras (Teacher) and Robert Gombos (Student) created the Jasmine Directory project.) . https://web.archive.org/web/20181006075117/http://docplayer.hu/47070207-Magyarorszagi-mediapiaci-korkep-2010-ii-szam.html . 6 October 2018 . dead.
  13. Web site: 25 Best Web Directories for SEO. netgeron.com. 1 May 2018. en. 15 October 2015 . https://web.archive.org/web/20181229082352/http://www.netgeron.com/25-best-web-directories-for-seo . 29 December 2018 . dead.
  14. Web site: Best of the Web Trusted Site: Jasmine Directory . Best of the Web . https://web.archive.org/web/20180828134518/http://secure.bestoftheweb.com/BadgeInfo/11845595 . 28 August 2018 . dead.
  15. News: ByIrfan. Ahmad. How to Make Modern Web Directories Work for SEO. 20 May 2018. PakWired. 20 February 2018.
  16. Web site: In 2018, the Baltimore startup scene is more dynamic than ever . Baltimore Post-Examiner . Madison . Cynthia . 4 June 2018.
  17. Web site: Saleem. Hasan. Directories Worth Considering for a Healthy Marketing Campaign. Social Implications. 17 May 2018. 19 February 2018.
  18. Web site: Eaves. David. Jasmine Directory. The SEO Company. 12 July 2017.
  19. Web site: Jasmine Directory Interview . Web Directory Reviews . 2 April 2013 . dead . https://web.archive.org/web/20170930103209/http://www.webdirectoryreviews.org/interviews/jasmine/ . 30 September 2017 .
  20. Web site: How online business directories can boost your SEO and help you grow . Startups.co.uk . Paulo . Stefan . June 8, 2018 . https://web.archive.org/web/20180828134340/https://startups.co.uk/online-business-directories-seo/ . 28 August 2018 . dead.
  21. Web site: Submission Guidelines . Jasmine Directory . 9 July 2017.
  22. Web site: Web Directory Coupons, Promos, and Discounts. SBWebCenter. 13 August 2017. 6 June 2017.
  23. Web site: Summers. Kate. Get Listed: 10 Web Directories that Bring Traffic. Kikolani. 17 May 2018. 27 April 2018.
  24. Web site: Saleem. Hasan. 10 Web Directories You Can Still Count on in 2018 -. The Good Men Project. The Good Men Project. 17 May 2018. 21 November 2017.
  25. News: 除了SEO，你还可以利用这10个国外目录网站帮你引流-雨果网. Chinese. Besides SEO, you can also use these 10 foreign directory websites to help you browse. 18 May 2018. Cif News. "Founded in 2009, Jasmine Directory is a catalog site that allows different websites to be categorized according to topics and regions. The founders claimed that almost all website listings on the Jasmine Directory were manually picked. The Jasmine Directory is divided into 14 categories based on areas and topics, and these main categories are then divided into subcategories; each category contains a complete description with pictures associated with that particular category. In addition, you can customize the website listing through social media pages and contact information, and the company's Google Maps location will be generated accordingly.".
  26. Web site: Reviewing Jasmine Directory. www.searchenginecolossus.com. Search Engine Colossus. 17 May 2018 . https://web.archive.org/web/20180828134630/https://www.searchenginecolossus.com/USA.html . 28 August 2018 . dead.
  27. Web site: Mattern. Jennifer. Jasmine Directory Under the Microscope. Web Directory List. 17 May 2018. 15 November 2017.
  28. Web site: Online Businesses and Web Directories Today . Tech Guru Daily . June 11, 2018.
  29. Web site: What's The Purpose Of A Web Directory In 2017? (Reviewing Jasmine Directory) . Addme . Hodgson . Matt . December 15, 2017 . https://web.archive.org/web/20181005195142/https://www.addme.com/blog/2017/15/web-directory-2017/ . 5 October 2018 . dead.
  30. Web site: Tests Conclude Jasmine Directory a Google Compliant Directory . Blog For Web . Cruce . Adrian . June 18, 2018.
  31. Web site: Google Compliant Web Directories: A Review of Jasmine Directory . Quantum Books . 9 July 2017. 2016-10-03 .
  32. Web site: Mattern. Jennifer. Web Directory Comparisons: Paid Web Directories. Web Directory List. 13 August 2017. 6 December 2014. Jasmine Directory [...] features a blog covering a variety of topics [...] (e.n. and) goes out of its way to let website owners customize their listings [...] including contact information and social media fan pages[...]..
  33. News: Un Bookfest al Timişoarei, pentru minte şi ochi. 20 May 2018. Banatul Azi. 24 April 2018. ro-RO. Discutând cu Robert Gomboș, masterand al Facultăţii de Arte şi Design, am aflat că este și co-fondator al catalogului online „Jasmine Directory”, un proiect conceput pentru a lista, în mare parte manual, resurse informative educaționale, dar și diverse firme locale și internaționale de interes public. ['''en. tr.''' Talking with Robert Gomboş, master of the Faculty of Arts and Design, we found out that he is also co-founder of the online catalog "Jasmine Directory," a project designed to list, mostly manually, informative educational resources, but also various local and international businesses of public interest.].
  34. Web site: Ask Nan O'Zilla. Dmoztools.net (former DMOZ). 9 July 2017. August 2000. [...] Glad you asked (kfander is too ;-)). He is really known as Ken Anderson, and he has been editing since early 1998. [...] Ken has had significant impact within the fora and is a well respected member of the editing community. That, coupled with excellent editing skills and a logical mind earned him Editall/CatMV in May 1999 and Meta in August 1999..
  35. Web site: New Contributors to Magic City Morning Star News . Magic City Morning Star . R. P. BenDedek . 19 February 2012 . 9 July 2017 . Ken Anderson, the Owner and Operator of Magic City Morning Star News . 5 April 2016 . https://web.archive.org/web/20160405123746/http://www.magic-city-news.com/Editor_s_Desk_34/New_Contributors_to_Magic_City_Morning_Star_News15741.shtml . dead .
  36. Web site: Jasmine Directory. Web Directory Reviews Org. 17 May 2018. https://web.archive.org/web/20170621045957/http://webdirectoryreviews.org/reviews/files/category-jasmine-directory.html. 21 June 2017. live.
  37. Web site: Jasmine Directory . May 10, 2017 . https://web.archive.org/web/20170617191447/http://www.webdirectoryreviews.org/reviews/files/jasmine-directory-dec2014.html . June 17, 2017 . dead .
  38. Web site: Directory Submission Sites Google (Still) Likes. 17 May 2016. Tom. Forest LLC. Search Engine Journal. live. https://web.archive.org/web/20171106002853/https://www.searchenginejournal.com/directory-submission-sites-google-likes-162689-2/162689/. 6 November 2017.
  39. Majar. Navila. Manzoor. Navid. Internet Information Resource Book – Guide to Search Engines, Directories, Online Archives. AIRS. October 2016. 1. 1. 39. PDF.
  40. Web site: Easy Hacks to Get Exposure For Your Business . Business 2 Community . Elijah Masek-Kelly . June 18, 2018.
  41. Web site: High-Quality Directories and How They Add Value to the Web . SEO Chat . 9 July 2017 . Below I am listing selected directories that are still driving value to your website (if you are listed there) but more importantly, provide valuable user experience. . https://web.archive.org/web/20170328004651/http://www.seochat.com/c/a/link-trading-help/high-quality-directories-add-value-web/ . 28 March 2017 . dead .
  42. Web site: Hessinger. Shawn. Where Can You Advertise for Free? – Small Business Trends. Small Business Trends. 19 May 2018. 24 April 2018. Jasmine Directory is a selective directory that can take up to 24 hours for to decide whether to include your business..
  43. Web site: A long time ago in an internet far far away... . The New Indian Express . 31 May 2018 . https://web.archive.org/web/20180607032529/https://www.newindianexpress.com/business/2018/may/31/a-long-time-ago-in-an-internet-far-far-away-1821985.html . 7 June 2018 . live.
  44. Web site: Why Local Businesses Need to be Active Globally? . The Jerusalem Post . Giosuè . Leo . 15 March 2018.
  45. Web site: 28 million small businesses in America account for 54% of all U.S. sales . ABC Money . June 7, 2018.

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