| Jarritos | |
| Type: | Citrus Soda |
| Manufacturer: | Novamex |
| Origin: |  Mexico |
| Related: | Sangria Señorial Ibarra (chocolate) Sidral Mundet Jarritos Mineragua Jarritos Kids |
Jarritos is a brand of soft drink in Mexico, owned by Novamex, a large independent bottling conglomerate based in El Paso, Texas.[1] Jarritos was founded in 1950 by Don Francisco "El Güero" Hill.[2] [3]
Jarritos is made with fruit flavors and cane sugar, and is less carbonated than many popular soft drinks.[4] It is made in Mexico. Many Jarritos varieties are naturally flavored. The word jarrito means "little jug" in Spanish and refers to the Mexican tradition of storing drinks in clay pottery jugs. Produced in Mexico, they are sold throughout the Americas. Jarritos comes in and glass and plastic, as well as 1.5-liter bottles.
The original Jarritos was a coffee-flavored drink, before moving to fruit flavors.[5] Shortly after launching the first Jarritos in Mexico City, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon and Fruit Punch flavors, gaining greater market share.[6] By 1960, Jarritos had secured distribution in 80 percent of Mexico’s 31 states.[7]
Exports to the United States began in 1988. According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute. Jarritos is now present in 42 countries.
Jarritos and Nike collaborated to make a Jarritos-inspired Nike Dunk shoe, which was released in May 2023.[8]
Jarritos is or was available in fifteen flavors:[9]