| Jarret Myer | |
| Birth Date: | 6 February 1973 |
| Nationality: | American |
| Occupation: | Media entrepreneur |
| Known For: | Rawkus Records, Uproxx |
Jarret Myer (born February 6, 1973) is an American media entrepreneur who co-founded the record label Rawkus Records,[1] the YouTube talent company Big Frame,[2] and the digital media brand Uproxx. Since the sale of Uproxx to Woven Digital in 2014, Myer has served as Woven Digital's general manager of publishing.[3] [4]
Myer founded independent hip hop label Rawkus Records with partners Brian Brater and James Murdoch in 1996. Myer met his cofounders while attending Horace Mann School.[5] The label's high-volume model of 12-inch releases was based on the strategy of punk rock music labels like SST and Victory. The label became known for producing up-and-coming hip hop artists.[6] Myer and Brater scouted and signed all of the label's acts themselves, including Mos Def and Talib Kweli.[7] The label received financial support first from News Corp and then MCA from 2002 until MCA was absorbed by Interscope Geffen A&M Records in 2004.[8] [1]
Myer was named on New York magazine's "35 Under 35" list in 2000 for his work with Rawkus Records.[9]
Myer co-founded Uproxx Media in 2008 and served as its CEO until its sale to Woven Digital in 2014.[3] [5]
Myer founded Big Frame with partners Steve Raymond, Brian Brater and Sarah Evershed in 2011.[2]