Jaquar Explained

Jaquar should not be confused with Jaguar Cars.

Jaquar & Company Private limited
Type:	Private
Area Served:	Worldwide
Founded:	1960
Founder:	N. L. Mehra
Hq Location City:	Manesar, Haryana
Hq Location Country:	India
Key People:	Rajesh Mehra (Director) Kishan Mehra (Director), Ajay Mehra (Director)^[1]
Revenue:	Over INR 6565 Crores (2023-24)
Products:	Bathroom fixtures and lighting
Num Employees:	12000 (2022)
Homepage:	https://jaquar.com/int/

The Jaquar Group, established in 1960, is a bathroom and lighting company, offering faucets, showers, shower enclosures, sanitary ware, flushing systems, wellness products, concealed cisterns, water heaters, and varied lighting products.^{[2] [3] [4]}

It employs over 12,000 people including 2400 service technicians and has 7 manufacturing units with 1 in South Korea spread over 3,30,000 sq.m. Currently, it manufactures 39 million bath fittings every year for nearly 2.9 million bathrooms every year, delivering 3.3 million sanitary ware pieces annually and 9.9 million lighting products yearly. The lighting plant in India has capacity to produce 25mn pcs annually. The company has 21 orientation centres in India and over 40 Jaquar World stores globally at London, Milan, Singapore, Dubai, Kuala Lampur and other locations.^[5] Jaquar Group has global headquarters spread across 48,000 sq. meters^[6]) in Manesar, Haryana, India and presently operates in over 55 countries in Europe, Middle East, South East Asia, Africa, and SAARC region.^[7]

History

1960–1985

1960

• Mehras started the business, Rajesh Mehra's father NL Mehra started the bath fittings company and brand Essco.^[8]

1972

• Essco started its first manufacturing plant in Haryana, and after three years rolled out a design range of bathroom fittings under the sub-brand Deluxe.^[9]

1975

• Launch of Delux, the first designed faucet by Jaquar in India.

1985

• Launch of Marvel, first collection of bathroom fittings from Jaquar in India.

1986–2009

1986

• Rajesh Mehra along with brothers Ajay Mehra and Krishan Mehra launched the Jaquar brand. It is named after Jai Kaur, the grandmother of the Mehra brothers.

1987

• Jaquar launched the advanced flush valve, making Jaquar largest selling brand in its category in India.

1993

• Introduced Victorian design ‘Queen’ brand.

2000

• Expands the range of offerings to whirlpools, shower panels, showers, steam cabins and spas.

2001

• Jaquar's first Orientation Centre opens its doors to the public – a retail place where company's latest bathroom and lighting products and concepts are showcased, and advice from the experts is also offered, in addition to estimation and design assistance.^[10] Jaquar is the only Indian bath brand that has live display and demonstration at its 21 Orientation Centers.^[11]

2006

• Launch of a separate division for shower enclosures from designing to installation.

2007

• Jaquar builds its first manufacturing fully integrated unit at Bhiwadi.^[12]

2008

• Jaquar Group builds its second manufacturing facility.^[13]

2009

• Forays into water heaters, the launch of ‘Artize’

2010–till date

2010

• The Group introduced a range of sanitaryware products. The third manufacturing plant was scaled up to 135,000 sq. m that becomes one of the largest plant in Asia^[14]

2013Nielsen survey reports Jaquar as India’s most trusted bath fittings brand

2016

• Jaquar Group acquired a 51% majority stake in Joeyforlife—a South Korea-based luxury shower maker—in a deal worth 1.2 million.^{[15] [16]}
• The company has also entered the lighting industry and has launched a manufacturing unit for the same in Manesar.^{[17] [18]}
• Jaquar makes a new global headquarter, (a Platinum LEED Certified Net zero-energy building by USGBC building in Manesar^[19]

2017

• Jaquar acquires sanitaryware manufacturing plant taking its production capacity to 1.8 million pieces.^[20]
• Jaquar Group's manufacturing units were spread over 3,29,000 sq. m, across 5 plants in India & 1 plant in South Korea.^[21]
• Jaquar expanded its manufacturing facility in Bhiwadi, Rajasthan by 30,000 square meters by investing 150 crore in new faucets manufacturing plant which helped the Group to achieve the production to 1,25,000 faucets a day.^[22] With the expansion of Bhiwadi plant it has become the world's largest faucet manufacturing plant in a single unit.^[23] Jaquar's Bhiwadi plant recycles 1.5 lakh litres of water every day^[24]

2018

• The Group announced the skill development and training of over 300 plumbers on World Youth Skill Day^[25] as a part of Skill India, an initiative by Government of India. The training will be imparted to the plumbers through 10 specialized training centres spread across India. The centres will train unemployed youth in specialized skill sets and develop them as trained plumbers.^[26]
• The Group closed the turnover of INR 3588 Crores in 2018-19 and aims to achieve $1 billion turnover by 2022 and open 15 stores globally.^[27]

2019

• Rajesh Mehra, Director, and Promoter of Jaquar Group was conferred the 'EY Entrepreneur of the Year 2018' Award under the ‘Consumer Products & Retail’ category for Delivering luxurious experiences.^[28]
• Jaquar Group received the second Leadership in Energy and Environmental Design (LEED) Platinum certification for its bath fittings manufacturing facility in Bhiwadi, Rajasthan, India.^[29]
• Mr. Rajesh Mehra was ranked 93rd in the Forbes India's list of 100 Richest People in 2019 Ranking.^[30]
• Jaquar group completed 60 years in manufacturing excellence.^[31]

2020

• Jaquar opens the 15th Jaquar World showroom in Moscow that is designed by the Danelon Meroni design studio and showcases product ranges from Artize and Jaquar.^[32]
• Opens in-house manufacturing for LED lighting with 900000 sq. ft plant in Bhiwadi.^[33]

2021

• Jaquar launches the Sonipat water heater facility with capacity to produce - manual and digital models - 4.5 lakhs pcs in a year.^[34]
• Jaquar Group unveiled Jaquar World store in Lagos, Nigeria.^[35]

2022

• Jaquar Group launches Laguna in collaboration with Matteo Thun and Antonio Rodrigues^[36]
• Launch of ATELIER by Artize, a bath gallery at Mumbai, Delhi and Bangalore.

2023

• Launch of Jaquar World in Dubai.^[37]
• Launch of large retail format showroom in Jaipur and plans to open in Indore and Delhi.
• Jaquar successfully asserts rights in ARTIZE mark over Villeroy & Boch.^[38]
• Third edition of Canvas, an annual celebration of art, design and architecture, held in collaboration with Architectural Digest.^[39]

2024

• Jaquar Group IPA Neerathon 2024 was organized for the cause of water advocating water conservation in New Delhi on 4th February, 2024.^[40]
• Court restrains a company from using 'Artize' and 'Tiaara' trade marks belonging to Jaquar.^[41]
• QLOUD, a thermostatic shower mixer launched for multi-mode showering.^[42]

Products

All manufacturing plants are zero liquid discharge with recycling more than 500,000 litres of water everyday and recycling 4221 metric tones of brass every year, generating 6.23 MW of solar energy.Jaquar Group targets its products to various socio-economic segments, such as brand Artize (luxury category), brand Jaquar (Premium category) and brand Essco (value category).^{[43] [44] [45]}

Artize

Artize is a luxury bathroom shower and faucets brand from Jaquar Group. In July 2018, the Tailwater faucet, manufactured by the Jaquar Group's luxury brand Artize, and designed by the London-based product design consultancy DanelonMeroni Design Studio received Red Dot Design Award for 2018 for product design.^[46]

Jaquar successfully asserts rights in ARTIZE mark over Villeroy & Boch.^[47]

Jaquar

The Jaquar brand is a player in the premium segment of the Indian bathroom fittings market.^[48] It manufactures shower enclosures and cubicles.^[49] The company's range of products also includes faucets, showers, sanitary ware and wellness, shower enclosures, and water heaters.^[50] QLOUD, a thermostatic shower mixer launched for multi-mode showering with Sobhita Dhulipala featuring in advertisement campaign.^[51]

Faucets

Jaquar has in-house product design team, the Group has manufacturing capacity of producing 125,000 faucets per day.^[52]

Showers

Jaquar showers have overhead, hand and body showers systems.^[53]

Sanitaryware

Jaquar Sanitaryware ranges include wash basins, offering Wall Hung, Over Counter, Under Counter and Counter-top installations.^[54]

Wellness

Jaquar has range of whirlpools that are created by specialist designers from Europe and are manufactured at Jaquar’s manufacturing facilities.^[55]

Water heaters

Essco

Essco by the Jaquar Group offers taps, sanitaryware, and accessories, has a retail footprint of over 4000 in the country and an annual turnover of over Rs 300 crores.^[56] For over six decades Essco the bathroom brand has been in the bath industry in India. Essco, the brand is built on the pillars of quality and affordability in designing and delivering products that are functional, and aesthetics at an easy–to-own price. Essco has expanded its footprint in tier-II, III & IV cities across India, Essco has a total retail presence across 4000+ stores and the Jaquar Group aims to increase the retail strength to 5000+ outlets by the year 2022.^[57] Essco unveiled digital campaign Hashtag EsscoNaBhoolPaoge highlighting the values of quality and trusted service.^[58]

Jaquar lighting

The group is investing Rs 150 crore in a new lighting manufacturing facility where many lighting components would be produced in-house. Jaquar's capacity to make LED drivers is about 1.2 million a month. It currently produces around 750,000. The company first invested in lighting 15 years back when it identified a vacuum in good quality lighting. Since then, it has focussed on designer lighting such as chandeliers. The company also manufactures bulbs and tube lights - it has automated bulbs assembly at its factory in Manesar.^[59] Jaquar Group announced the Indian film actress Deepika Padukone as the brand ambassador of their lighting segment.^[60]

Training

Jaquar Group aims to train over 10,000 more plumbers by 2020.^[61]

Group's existing plumber training and customer service initiative; 63,000 plumbers have been trained through PAD (Plumber Associated with Dealers) and 2,000 unskilled personnel have been trained through Jaquar Group skill development centres.^[62]

Notes and References

1. News: Rajesh Mehra, Director & Promoter, Jaquar. 17 December 2015. India Infoline.com. India Infoline Ltd.. 5 April 2011.
2. News: Jaquar Lighting aims Rs 350 cr turnover by FY19. 1 August 2017. India Today. May 11, 2017.
3. News: Jaquar set to become a complete bathroom brand. 17 December 2015. The Economic Times. Bennett, Coleman & Co. Ltd.. 20 April 2012.
4. News: Jaquar eyeing Rs 1,300 cr biz in FY 11-12. 17 December 2015. Business Standard. Business Standard. 17 March 2012.
5. News: Jaquar to invest Rs 150 crore in new lighting factory. 22 March 2018. Business Today. businesstoday.in. March 22, 2018.
6. News: An ode to water in steel: Inside Jaqaur's global HQ in Gurgaon. 10 June 2017. timesofindia.indiatimes.com . The Times Of India . 10 June 2017.
7. News: Jaquar to set up plant in Manesar . 17 December 2015 . mydigitalfc.com . Financial Chronicle . 1 April 2012 . dead . https://web.archive.org/web/20151222153559/http://www.mydigitalfc.com/news/jaquar-set-plant-manesar-512 . 22 December 2015 .
8. News: Jaquar: Seeing business in a new light. 1 Aug 2018. Forbes India. www.forbesindia.com. August 1, 2018.
9. News: Jaquar: Seeing business in a new light. 1 Aug 2018. Forbes India. www.forbesindia.com. August 1, 2018.
10. News: Rajesh Mehra, Director & Promoter, Jaquar. 5 April 2011. IndiaInfoline. indiainfoline.com. April 5, 2011.
11. News: Here's why categories that used to stack high & sell cheap are embracing premiumisation. 21 September 2016. The Economic Times. economictimes.indiatimes.com. September 21, 2016.
12. News: Jaquar Group marks the 60th anniversary with an expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit. 24 July 2019. Construction Week. July 26, 2019.
13. News: Overview on the Jaquar Group. 12 Dec 2019. Jaquar official website. July 26, 2019.
14. News: Rajesh Mehra, Director & Promoter, Jaquar. 5 April 2011. Indiainfoline. indiainfoline.com. April 5, 2011.
15. News: Jaquar picks stake in Korean firm; aims to increase exports. 16 August 2016. Business Line. The Hindu. Jul 20, 2016.
16. News: Jaquar acquires majority stake in Korea-based Joeyforlife. 16 August 2016. The Times of India. Jul 19, 2016.
17. News: Jaquar to Enter LED Lighting Biz; Expand Manesar Facility. https://web.archive.org/web/20160403142946/http://www.newindianexpress.com/business/news/Jaquar-to-Enter-LED-Lighting-Biz-Expand-Manesar-Facility/2016/03/31/article3355578.ece. dead. April 3, 2016. 16 August 2016. The New Indian Express. The New Indian Express. March 31, 2016.
18. News: Jaquar director Rajesh Mehra is focused to take the company to new heights. 10 April 2018. The Economic Times. 17 May 2017.
19. News: Meet the company with the most environment-friendly office in India. 15 August 2016. Business Insider India. 5 Aug 2016.
20. News: Jaquar acquires Euro Ceramics' sanitaryware plant. 3 Dec 2017. VC Circle. VCCircle.com. April 25, 2017.
21. News: Jaquar aims USD 1 billion turnover by 2022, to open 15 stores globally. 3 Dec 2017. The Indian Express. Indianexpress.com. December 3, 2017.
22. News: Jaquar to double manufacturing facility in Rajasthan with Rs 150 crore investment. 16 August 2016. DNA India. Diligent Media Corporation Ltd.. Jun 26, 2016.
23. News: Jaquar Group marks 60th anniversary with expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit. 24 July 2019. Construction Week. July 26, 2019.
24. News: Jaquar's Bhiwadi plant recycles 1.5 lakh litres of water every day. 4 June 2019. IndiaCSR.in. indiacsr.in. Jun 4, 2019.
25. News: World Youth Skills Day. 15 July 2018. The United Nations. un.org. July 15, 2018.
26. News: Jaquar Group Trains Over 300 Plumbers Pan-India on World Youth Skill Day. 15 July 2018. Business World. July 15, 2018.
27. News: Jaquar aims $1 billion turnover by 2022, to open 15 stores globally. 3 Dec 2017. The Economic Times. Economictimes.indiatimes.com. December 3, 2017.
28. News: Rajesh Mehra of Jaquar Group wins the Entrepreneur of the Year award 2018. 16 February 2019. Architecture Update. architectureupdate.in. February 16, 2019.
29. News: Jaquar Group achieves greater heights in sustainable manufacturing. 16 February 2019. Manufacturing Today India. manufacturingtodayindia.com/. June 6, 2019.
30. News: India's 100 Richest People. 16 December 2019. Forbes. December 16, 2019.
31. News: Jaquar Group July 2019 Newsletter Group. 12 July 2019. Jaquar Newsletter July 2019. July 26, 2019.
32. News: Jaquar Group Open Doors to Jaquar World, the Flagship Showroom in Moscow. 13 March 2020. PTI News. March 13, 2020.
33. News: Jaquar Group to start production at two new factories in October . 31 August 2020. Business Standard. August 31, 2020.
34. News: Jaquar Group press release. 18 April 2021. PTI News. Apr 18, 2021.
35. News: Jaquar World unveils showroom in Lagos. 20 November 2021. ww.sunnewsonline.com. Nov 20, 2021.
36. News: Jaquar Laguna, a premium bathroom ensemble inspired by Zero Design’s simplicity, now in India. 31 January 2022. The Print. www.theprint.in. January 31, 2022.
37. News: Indian luxury brand Jaquar opens showroom in Dubai. khaleejtimes.com. Khaleej Times. 4 October 2023.
38. News: Jaquar successfully asserts rights in ARTIZE mark over Villeroy Boch. 23 June 2023. worldtrademarkreview.com. June 23, 2023.
39. News: Canvas 2023: A soulful celebration of art, design and culture by the Jaquar Group. 16 February 2024. Architectural Digest . www.architecturaldigest.in.
40. News: Jaquar Group IPA Neerathon 2024 - A Resounding Success even in adverse weather. 8 February 2024. ANI News. www.aninews.in. February 16, 2024.
41. News: Delhi High Court restrains Ashirvad Pipes from using trademarks similar to Jaquar. 6 May 2024. barandbench.com. www.barandbench.com. April 2, 2024.
42. News: Sobhita Dhulipala in Jaquar India's new campaign. 6 May 2024. adgully. www.adgully.com. May 6, 2024.
43. News: Jaquar's facets, beyond faucets. 17 December 2015. Business Line. The Hindu Business Line. 10 August 2011.
44. News: Rajesh Mehra, Director & Promoter, Jaquar. 17 December 2015. India Infoline.com. India Infoline Ltd.. 5 April 2011.
45. News: 'Jaquar's USP is our coordinated product offerings with wide range of fittings' . 17 December 2015 . Hospitality Biz India . Saffron Synergies Pvt Ltd . 10 December 2015 . dead . https://web.archive.org/web/20151222113217/http://www.hospitalitybizindia.com/detailNews.aspx?aid=22546&sid=10 . 22 December 2015 .
46. News: Jaquar Group's Luxury Bath Brand Artize wins the Red Dot Design Award For Tailwater. 1 May 2018. architectinteriorsindia.com. May 1, 2018.
47. News: Jaquar successfully asserts rights in ARTIZE mark over Villeroy Boch. 23 June 2023. worldtrademarkreview.com. June 23, 2023.
48. News: India's Richest 2019: Jaquar's Rajesh Mehra makes fitting debut. 26 Nov 2019. Forbes India. www.forbesindia.com. November 26, 2019.
49. News: Shower Enclosure and Cubicles Market Is Booming Worldwide Along with Key Trends through the Company Sections, Countries and Regions with Key Players-Duravit, Jaquar Group, Kohler, LIXIL Group, Masco, Acorn Engineering Company. 6 July 2020 . 3wNews. July 6, 2020.
50. News: Jaquar Group marks 60th anniversary with expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit. 24 July 2019. Manufacturing Today India. www.manufacturingtodayindia.com. July 24, 2019.
51. News: Sobhita Dhulipala in Jaquar India's new campaign. 6 May 2024. adgully. www.adgully.com. May 6, 2024.
52. News: Jaquar Group marks 60th anniversary with expansion of Bhiwadi plant making it world's largest faucet manufacturing plant in a single unit. 24 July 2019. Manufacturing Today India. www.manufacturingtodayindia.com. July 24, 2019.
53. News: Jaquar Group's new 'Sensor and Sensibility' campaign endorses a touch-free lifestyle. 19 August 2020. ET BrandEquity.com. brandequity.economictimes.indiatimes.com/. August 19, 2020.
54. News: Here is the story of an Indian company gaining global fame for its home-grown products. 5 October 2020. Business Insider India. businessinsider.in. October 5, 2020.
55. News: Here is the story of an Indian company gaining global fame for its home-grown products. 5 October 2020. Business Insider India. businessinsider.in. October 5, 2020.
56. News: ESSCO by Jaquar Group's launches new TVCs. 31 January 2020. Brandequity.economictimes.indiatimes.com. January 31, 2020.
57. News: Hindware, Jaquar see affordable housing scheme boosting their sales. 22 August 2018. livemint.com. August 22, 2018.
58. News: Essco by Jaquar Group unveils digital campaign #EsscoNaBhoolPaoge. 27 September 2021. exchange4media.com. September 27, 2021.
59. News: Jaquar to invest Rs 150 crore in new lighting factory. 22 March 2018. Business Today. businesstoday.in. March 22, 2018.
60. News: Jaquar Lighting aims Rs 350 cr turnover by FY19. 10 April 2018. The Financial Express. The Express Group. 11 May 2017.
61. News: World Youth Skill Day: Jaquar Group aims to train over 10,000 more plumbers by 2020. 17 July 2019. The Business World. everythingexperiential.businessworld.in/. 15 July 2019.
62. News: Jaquar Group aims to train over 10,000 more plumbers by 2020. 17 July 2019. The CSR Journal. thecsrjournal.in/. 15 July 2019.