Jane Maas Explained
| Jane Maas |
| Birth Date: | 14 March 1932 |
| Birth Place: | Jersey City, New Jersey |
| Nationality: | American |
| Occupation: | Advertising executive and author |
| Years Active: | 1964–2012 |
Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author.
Career
Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second female VP of the agency.[1] In 1976, Maas joined agency Wells Rich Greene as senior VP and creative director.[2]
At WRG, Maas has been credited[1] with shepherding the I Love New York tourism campaign for the New York Department of Commerce.[3] Considered a trailblazer in the world of advertising,[1] Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising.[4]
Books
- Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (July 15, 1984), Macmillan,
- Adventures of an Advertising Woman (March 12, 1987), Random House,
- How to Advertise (2005), Macmillan,, with Kenneth Roman and Martin Nisenholtz
- Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond (February 28, 2012), Macmillan,
- The Christmas Angel: A Novel (November 19, 2013), Macmillan,
Notes and References
- Web site: Jane Maas, Groundbreaking Legend in Advertising, Dies at 86 . ANA Blogs. Association of National Advertisers. 2018-11-20. 2019-03-10.
- Web site: Jane Maas and the Lasting, Honest Impact She Left On Advertising. Zanger. Doug. 2018-11-26. Adweek. en-US. 2019-03-10.
- News: Jane Maas, a Pioneer for Women in Advertising, Dies at 86. Roberts. Sam. 2018-11-21. The New York Times. 2019-03-10. en-US. 0362-4331.
- Web site: Ad Pioneer Jane Maas: We Never Drank Before Noon. Bill. Sobel. CMSWire.com. en. 2015-04-23. 2019-03-10.
