James Averdieck Explained

James Averdieck
Nationality:British
Education:Uppingham School
Alma Mater:Durham University
Occupation:Entrepreneur
Known For:Founder of Gü and the Coconut Collaborative
Children:2

James Averdieck (born November 1965) is a British entrepreneur, the founder of the dessert manufacturer Gü and the Coconut Collaborative.

Early life

Averdieck was born in November 1965.[1] His father was the owner of a textile business.[2] His grandfather also had his own business.[3] He has a twin brother Ed, managing director of Nokia Music and an older brother Will, who is an inventor.[3]

He was educated at Uppingham School,[4] and received a bachelor's degree in economics from Durham University in 1988.[5] [6]

Career

Averdieck worked for the food companies Safeway and St Ivel for ten years.[4] He founded Gü in 2003, and in 2010 sold it to Noble Foods for £32.5 million.[7]

In 2014, he bought a majority stake in Bessant and Drury, a small dairy-free ice cream company, which he rebranded as the Coconut Collaborative. The company produces ice cream and other desserts using coconut milk or almond milk instead of dairy.[8] [9] Its products are produced and sold in the United Kingdom, France, Germany, New Zealand and the United States.[10]

Personal life

Averdieck married Annie Averdieck in 1993, with whom he has two children.[3] [4] [11] He married Charlotte Knight on 6 December 2018 at St. Margaret, Kilmersdon, Somerset, England.[12]

Notes and References

  1. Web site: James AVERDIECK - Personal Appointments (free information from Companies House) . Beta.companieshouse.gov.uk . 4 July 2017.
  2. Web site: Alex. Lawson . Growth Capital: Gü founder James Averdieck keeps it sweet even after making pots of money | London Evening Standard . Standard.co.uk . 11 May 2015 . 4 July 2017.
  3. Web site: Mr Gü's guide to making millions. standard.co.uk. 30 August 2018.
  4. Web site: Healthy Eating . The wonder of Gü . Telegraph . 4 March 2006 . 4 July 2017.
  5. Web site: Durham University Business School : Our Alumni: James Averdieck - Durham University . Dur.ac.uk . 25 May 2017 . 4 July 2017.
  6. Web site: Newswire Back Number June 2004 . Internet Archive Wayback Machine . Durham University . 18 September 2018 . 28 August 2004 . https://web.archive.org/web/20040828000408/http://www.dur.ac.uk/Alumni/pubs/newswire/backissues.php3?newsfile=jun2004.html&title=June%202004 . 28 August 2004 . live .
  7. Web site: Kitty. Dann . Gü founder James Averdieck on why he decided to start again | Guardian Small Business Network . The Guardian . 4 July 2017.
  8. Web site: Matthew. Caines . 'A food business's biggest challenge is getting to £1m in turnover' . Telegraph.co.uk . 24 March 2017 . 4 July 2017.
  9. Web site: The Coconut Collaborative launches almond milk yoghurt. Bamford. Vince. 30 October 2015. The Grocer.
  10. Web site: Dairy-Free Giant, The Coconut Collaborative, To Be Manufactured In The US. Gilliver. Liam. Vegan News, Plant Based Living, Food, Health & more. en. 2020-02-17.
  11. Web site: Growth Capital: Gü founder James Averdieck keeps it sweet even after. 25 January 2010 . standard.co.uk. 30 August 2018.
  12. Web site: Person Page. 2020-12-25. www.thepeerage.com.

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