Jamal Edwards Explained

Jamal Edwards
Birth Name:Jamal Brendan Edwards
Birth Date:24 August 1990
Birth Place:Luton, Bedfordshire, England
Death Place:Acton, London, England
Occupation:Entrepreneur
Years Active:2006–2022
Known For:Founder of SB.TV
Parents:Brenda Edwards (mother)
Other Names:SmokeyBarz; Jamal Tyrone

Jamal Brendan Edwards (24 August 1990 – 20 February 2022)[1] was an English music entrepreneur, DJ and founder of the online R&B/Hip-Hop platform SB.TV.

Edwards was an ambassador for the Prince's Trust, a youth charity which helps young people set up their own businesses. In 2021, Edwards set up Jamal Edwards Delve, a project aimed at refurbishing and reopening youth centres.[2]

Early life

Jamal Edwards was born on 24 August 1990 in Luton, England, and spent his early years there before moving to Acton, West London, where he lived with his mother Brenda Edwards, stepfather, Patrick, and his younger sister, Tanisha.[3] Edwards' family originates from Saint Vincent and the Grenadines.[4] As a child, he was introduced to stage school by his mother, who came fourth in the second series of The X Factor in 2005. His mother wanted him to pursue acting and drama; however, he aspired to be successful in the music industry.[5] He attended Acton High School[6] and enjoyed the subjects of ICT and music.[7] However, he struggled to attain the grades he needed for college, and as a result, had to study for an extra year. He then attended Ealing Green College, part of West London College, where he received a BTEC diploma in Media Moving Image. During his school years, he started rapping and would film videos with his friends that would then be posted on YouTube. These videos would eventually become his business and the beginning of SBTV.[8] Edwards worked for the retail chain Topman for four years to support himself financially while he ran SBTV.[9]

Career

SBTV

Edwards was the founder of SBTV, an online media platform to discover emerging artists.[10] It launched in 2006 and has helped to launch the careers of many artists including Ed Sheeran, Jessie J, Stormzy and Emeli Sandé.[11] [12] As of 2019, the SBTV YouTube channel had more than one million subscribers.[13] When Edwards was 15, he was given a video camera, filmed friends rapping and performing and uploaded them to his YouTube channel.[14] Then, he created the channel SBTV for his videos, taking the initials from "SmokeyBarz", the name he had briefly used as a rapper.[10] After he left school, he worked for the clothing company Topman, while continuing to make videos. His videos became more popular with hundreds of thousands of views. He was able to leave Topman to concentrate on SBTV. Initially, the channel's content was grime dance music, but he then began to explore other musical genres.[15]

Edwards filmed some artists before they became well-known such as Jessie J's first acoustic video (apart from videos on her personal YouTube channel).[16] He also filmed others such as Stormzy, Ed Sheeran, Dave, Emeli Sandé, Rita Ora, Krept & Konan, Yungen, Mic Righteous, Nines, Tori Kelly, Bugzy Malone, Mist, English Frank, Aaron Unknown and Cadet.[17]

In 2011, SBTV was featured in a Google Chrome advert. The ad caused the SBTV site to crash due to the traffic and it became the second-most popular UK YouTube video of the year.[18] As a result, this attracted the attention of the rapper, Dr. Dre, who invited Edwards to film him on a tour of Asia.[18]

In 2016, SBTV worked with the youth-focused news service, Press Association to expand into more of a mainstream multichannel video.[19] Over the years Edwards constructed collaborations with some of the world's biggest stars, conducting the first online UK-based interviews with Drake, Nicki Minaj and Wiz Khalifa.

Fashion

As well as his online platform, Edwards released a headwear collection on Topman (his previous place of employment) with American Freshman. The collection featured limited editions of snapbacks and bucket hats that were designed by Edwards himself.[20] As part of the GQ Heroes series in 2019, Edwards hosted an open forum discussion with Adwoa Aboah on mental health.[21] In 2017 he made a documentary about male suicide. Edwards walked in the Hermès: Step into the Frame catwalk show at London's Nine Elms.[22]

In 2019, Kurt Geiger revealed Edwards as one of the faces of its "Characterful Style" campaign for AW19.[23] Later that year, Edwards was also announced as one of the faces of the Primark AW19 collection, celebrating 50 years of the brand.[24]

Book

In 2013, Edwards released an ebook, Self Belief: The Vision: How To Be a Success on Your Own Terms. His book achieved success and was the number-one bestselling ebook series according to iBooks.[25] It sold so well that Virgin Books bought the rights for a print edition.

Music

In 2019, Edwards directed the Chelsea FC remix video of grime artist Capo Lee's "Style and Swag". The video featured players including Callum Hudson-Odoi, Ruben Loftus-Cheek, Ngolo Kante, Christian Pulisic, Tammy Abraham and Michy Batshuayi.[26]

In November 2021, Edwards launched the 8BARS app: a ground-breaking platform supporting up-and-coming music stars. The app received investments from the likes of British rapper Nines, as well as early Spotify investors. It also launched with an exclusive pilot partnership with SoundCloud.[27]

In 2021, Edwards created the pseudonym Jamal Artman to launch his DJ career, paying homage to his birth name. Under this pseudonym, Edwards launched the house and dance music event night "Cultivation".[28]

Jamal Edwards Delve (JED)

Securing funding from Google and the Wellcome Trust,[29] in 2019 Edwards founded Jamal Edwards Delve (JED), a grassroots youth-centre project. As of October 2019, Edwards had refurbished and reopened four youth centres in Acton.[2] As of December 2020, more than 150 people have engaged across the four centres.[30]

Directing

In 2021, Edwards was signed to RadicalMedia as a director. He later produced commercial content in partnership with the likes of Subway and Depop. Edwards also teamed up with singer-songwriter Jake Bugg in 2021.[31] Edwards directed a brand-new series to showcase the unseen side of Bugg's story, including his early years in Nottingham and the inspiration behind his music style and lyrics.[32]

In December 2021, Edwards directed Ed Sheeran's "Bad Habits" remix, featuring Tion Wayne and Central Cee.[33] Shortly afterwards, Edwards went on to direct Fireboy DML's "Peru" Remix with Ed Sheeran.[34]

Other

In 2017, the National Portrait Gallery, London acquired a portrait of Edwards by photographer Simon Frederick for its permanent collection.[35]

In 2018, Edwards was announced as the first ambassador for Mercedes-Benz X-Class, through his ambassadorship Edwards launched his own YouTube series JE:SELF-BELIEF and JE:WHAT'S YOUR DRIVE. Edwards was keen to inspire other creatives and entrepreneurs through his vlogs, exploring the challenges and dreams of a true entrepreneur of the digital native era. The vlogs presented an unparalleled insight into Edwards's busy life, featuring artists, broadcasters, filmmakers, social influencers and more as he travelled around London and the UK showing off his pick-up truck.[36]

In 2020, Edwards announced a partnership with the Department for Education, a three-part campaign encouraging young creatives to consider undertaking an apprenticeship. The partnership involved the grime MC P Money.[37]

In 2021, Jamal joined his mother, Brenda Edwards, on ITV's show Loose Women, where he shared "How He Built a Multi-million Pound Business & How His Mum Brenda Inspired Him".[38] Edwards was also named as an ambassador for Google Pixel.[39]

Entrepreneurial, philanthropic and mentor work

In 2014, Edwards helped launch the Queen's Young Leaders Programme with an image of Edwards, Prince William and Prince Harry captured by a Twitter mirror.[40]

Edwards also worked to raise awareness surrounding mental health. In March 2017, he made a documentary with The Guardian about male suicide, in which he spoke to his childhood friends who suffer with mental health problems.[41] Later that year, Edwards continued his work and explored mental health in the music industry.[42]

Edwards was open about his own struggles, stating in an interview with Music Week: "Anxiety comes over me at the most random times. I wanted to create awareness. As much as music is my entry point, I feel a responsibility to talk about these other issues. I wanted to get people talking to each other and they have been, I'm happy."[42]

As well as his documentary work, Edwards collaborated with the mental health charity CALM, and wrote a column that discussed the issue for the online site The Book of Man.[43]

Death

Edwards died of a cardiac arrhythmia caused by recreational drugs[44] at his mother's home in Acton, London, on 20 February 2022, at the age of 31.[45] [46] The day before his death, Edwards had been DJing at a gig in North London. Celebrities and other figures gave out their statements responding to his death after it was announced. Lady Leshurr, who also worked with Edwards on SBTV, said the news was "heartbreaking" and that Edwards "gave opportunity after opportunity to showcase talent from Brum into London. We need to keep his name and brand alive."[47] King Charles III, then Prince of Wales, founder of The Prince's Trust of which Edwards was an ambassador, wrote that "His work in music but also as an ambassador for a new generation, including his work for The Prince's Trust, were an inspiration to so many".[48] An inquest in August 2022 found the cause of Edwards' death to be "cardiac arrhythmia, following cocaine use."[49]

Honours and awards

Notes and References

  1. News: Jamal Edwards obituary . 21 February 2022 . The Guardian . Peter . Mason . 21 February 2022.
  2. News: Jamal Edwards gives back to youth clubs that helped his career. Iqbal. Nosheen. 3 November 2019. The Observer. 5 November 2019. en-GB. 0029-7712.
  3. News: Jamal Edwards: YouTube's grime reaper. 26 February 2017. The Guardian. Matt. Munday. 23 November 2019.
  4. News: Jamal Edwards,Youtube star with Vincentian roots, dies at aged 31 . 22 February 2022 . St. Vincent Times . 20 February 2022.
  5. Web site: Jamal Edwards on Richard Branson, bike races and living like a caveman. Nick. Duerden. 5 March 2016. The Independent.
  6. Web site: BBC - BBC Three - Blog: Entrepreneur Uncovered: Jamal Edwards. Jane. Fitz-Gerald. www.bbc.co.uk. 20 October 2011.
  7. Web site: 'How I became a millionaire at 22'. BBC. www.youtube.com.
  8. Web site: Williams . Henry . Who is Jamal Edwards? . Startups.co.uk . 12 May 2021 . 27 February 2019.
  9. Web site: From Topman to top man: Jamal Edwards and SB.TV are booming. Zen. Terrelonge. 6 April 2017. Real Business.
  10. News: Kieran . Yates . 10 years of SBTV: the YouTube channel that undercut the music industry . The Guardian. 28 February 2017 . 27 February 2019.
  11. Web site: Jamal Edwards- the boy from Acton who made a media empire by 22 . Smith . Hayden . 23 May 2013 . Metro . 27 February 2019.
  12. News: Badshah. Laurence Sleator, Nadeem. Jamal Edwards: Music entrepreneur dies aged 31. The Times. en. 2022-02-24. 0140-0460.
  13. Web site: SBTV: Music . YouTube . 27 February 2019.
  14. Web site: Jamal Edwards, music entrepreneur and Youtube star, dies aged 31. BBC News. 20 February 2022. 20 February 2022.
  15. Web site: Jamal Edwards: Amateur film-maker turned multimillionaire – BBC News . Bbc.co.uk . 11 November 2013 . 27 February 2019.
  16. Web site: Jamal Edwards: 'Award helps me focus on the future' – BBC News . Bbc.co.uk . 30 December 2014 . 1 March 2019.
  17. Web site: We're The Do-It-Yourself Generation | HuffPost UK . Jamal. Edwards. 28 December 2017 . Huffingtonpost.co.uk . 27 February 2019.
  18. Web site: He's 22. Worth £6m. And pals with Branson. Meet Jamal Edwards. London Loves Business. Shruti Tripathi. Chopra. 15 October 2012.
  19. News: Mark. Sweney . YouTube video channel SBTV links with PA for youth news service | Media . The Guardian. 20 January 2016 . 27 February 2019.
  20. Web site: Jamal Edwards . TOPMAN . 27 February 2019.
  21. Web site: Adwoa Aboah & Jamal Edwards: '84% of men bottle up their emotions'. Olive. Pometsey. British GQ. 9 May 2019. en-GB. 26 September 2019.
  22. Web site: Jamal Edwards MBE attends 'Hermes: Step into The Frame' at Nine Elms.... Getty Images. en-gb. 26 September 2019.
  23. Web site: Emeli Sandé and Jamal Edwards revealed as new faces of Kurt Geiger for Autumn Winter 19 Brilliant Brighton. en-US. 17 October 2019.
  24. Web site: Primark Interviews Influencer Cast Primark UK. www.primark.com. en. 17 October 2019.
  25. Web site: Self Belief: The Vision by Jamal Edwards . Waterstones . 12 September 2013 . 27 February 2019.
  26. Web site: Behind The Scenes: Capo Lee & Jamal Edwards Share The Story of the Chelsea FC 'Style & Swag' Remix . Tom. Everest. Gaffer. 9 August 2019.
  27. News: 23 November 2021. Jamal Edwards Launches 8BARS App To Support Next Gen Of Artists - GRM Daily. en-GB. GRM Daily. 16 January 2022.
  28. Web site: Jamal Artman presents - Cultivation with Secret Guest TBA (Fuse, Seven Dials, Appetite) at Orange Yard, London (2021) . 16 January 2022. Resident Advisor. en.
  29. News: YouTube star Jamal Edwards opens youth centre. BBC. 18 October 2019.
  30. Web site: Jamal Edwards: 'Stormzy came to Acton all the way from Croydon to be on SBTV'. British GQ. Ciaran. Thapar. 22 December 2019. en-GB. 10 January 2020.
  31. Web site: 22 June 2021. Watch Jake Bugg discuss early years in Nottingham with Jamal Edwards in new video. 16 January 2022. NME. en-GB.
  32. Web site: 22 June 2021. Watch Jake Bugg discuss early years in Nottingham with Jamal Edwards in new video. 16 January 2022. NME. en-GB.
  33. Web site: Ed Sheeran recruits Tion Wayne and Central Cee for 'Bad Habits (Remix)'. Jon. Powell. 12 August 2021. 16 January 2022. REVOLT. en-US.
  34. Web site: Fireboy DML Announces 'Peru' Remix Featuring Ed Sheeran mxdwn.co.uk. Noah. Fashesin. 23 December 2021 . 20 January 2022. en-US.
  35. Web site: NPG P2062; Jamal Edwards - Portrait - National Portrait Gallery . National Portrait Gallery, London . 23 February 2022.
  36. Web site: Jamal Edwards Teams Up With Mercedes. 25 June 2019. Voice Online. en. 26 September 2019.
  37. Web site: Department for Education partners Jamal Edwards for creative series. www.campaignlive.co.uk. Emmet . McGonagle. 9 January 2020. 10 January 2020.
  38. Web site: Lifestyle Desk. 18 November 2021. Jamal Edwards On How He Built a Multi-million Pound Business & How His Mum Brenda Inspired Him LW. The Global Herald. 16 January 2022. en-US.
  39. Web site: SBTV FOUNDER & MUSIC ENTREPRENEUR JAMAL EDWARDS PASSES AWAY AGED 31. 20 February 2022. 20 February 2022. GRM Daily.
  40. Web site: Princes William and Harry launch Queen's Young Leaders Programme – ITV News . Itv.com . 9 July 2014 . 27 February 2019.
  41. News: Jamal Edwards breaks taboos around men's mental health – video | Life and style . The Guardian. 21 March 2017 . 27 February 2019. Baqué . Irene . Sarah Marsh . Bruno Rinvolucri . Michael Tait .
  42. Web site: Homewood . Ben . 'I wanted to create awareness': SBTV founder Jamal Edwards opens up about mental health in the music industry | Media . Music Week . 6 December 2017 . 27 February 2019.
  43. Web site: Jamal Edwards MBE introduces his new column . 22 August 2018 . The Book of Man . 27 February 2019.
  44. Web site: 2022-06-07 . Jamal Edwards died after taking recreational drugs . 2022-06-07 . BBC News . en-GB.
  45. Web site: Dosani. Rishma. 2022-02-21. Jamal Edwards 'died of sudden heart attack at mum Brenda's house', friends say. 2022-02-21. Metro. en.
  46. loosewomen . Loose Women . 1495673820702822404 . After the devastating death of Jamal, our thoughts are with Brenda today. She's sent us this message:.... 21 February 2022 . en.
  47. News: Jamal Edwards, music entrepreneur and Youtube star, dies aged 31 . BBC News . 21 February 2022 . 21 February 2022.
  48. Geraghty . Hollie . Prince Charles and Camilla pay tribute to Jamal Edwards after his death . 22 February 2022 . Rolling Stone . 21 February 2022.
  49. News: Jamal Edwards: Cocaine sparked death of entrepreneur, coroner concludes . 2 August 2022 . BBC News . 2 August 2022.
  50. News: Music boss Jamal Edwards gets New Year Honours – BBC News . BBC News . 31 December 2014 . 27 February 2019.
  51. Web site: The Power 1000 – London's most influential people 2013: Deal makers. 19 September 2013. Evening Standard. en. 3 October 2019.
  52. News: The Guardian digital trainees . The top 30 young people in digital media: Nos 10–1 | Media . The Guardian. 17 March 2014 . 27 February 2019.
  53. Web site: Jamal Edwards got his first video camera when was 15. Mirren . Gidda. TIME.com. 12 September 2014. 3 October 2019.
  54. Web site: Jamal Edwards – one of our original VMPs – awarded MBE in New Years Honors list . Katie. Buchanan. Virgin Media . 2 January 2015. 27 February 2019.
  55. News: Zoella and Alfie feature in Debrett's 500 most influential people in Britain. Watson. Leon. Daily Telegraph. 25 January 2015. 3 October 2019. en-GB. 0307-1235.
  56. Web site: SBTV creator and Candy Crush company chief exec inducted into the BIMA Hall of Fame. Tony. Connelly. 11 May 2016. The Drum. en. 3 October 2019.
  57. Web site: Who are the 100 Most Connected Men in 2016? . Charlie. Burton. 6 April 2016 . GQ . 27 February 2019.
  58. Web site: FIFE ENTREPRENEUR MAKES THE MASERATI 100 LIST. 23 February 2016. Business Gateway Fife. en. 3 October 2019.
  59. Web site: He's scaled SBTV from side hustle to media destination and now Jamal Edwards is giving back . Zen. Terrelonge. Katy Watson. 12 July 2019. Elite Business.
  60. Web site: University of Sussex announces first 'Entrepreneurs in Residence'. Tom. Walters. 20 September 2021.
  61. Web site: YouTube trailblazer Jamal Edwards accepts honorary degree. 20 January 2022. University of West London. en.