Jake Bronstein Explained

Jake Bronstein
Birth Date:13 June 1978
Birth Place:Philadelphia, Pennsylvania, U.S.
Occupation:Marketing innovation expert and entrepreneur
Spouse:Kristina Hoge (2010–present)
Known For:Blogging, Road Rules, FHM, pranks

Jake Bronstein (born June 13, 1978), is a marketer, entrepreneur, Internet personality, and blogger. He was an editor of the US edition of FHM, a men's magazine. Bronstein markets himself as a "fun evangelist," and provides consulting services to that end through his marketing agency GiantMINIATURE.[1]

Career

Bronstein appeared in season four of the television program Road Rules, , at age 18, and two years later published his first feature article in Maxim. At 21 he signed on for FHM, but took a brief break a few years later to co-host G4 Tech TV's Video Game Vixens. He also documented his sex life for Glamour[2] and wrote a book about his sexual activities under the alias "Allen Jake Bronstein"[3] He later worked in marketing, and founded a blog named Zoomdoggle with colleague Josh Spear.[4]

In 2009, Bronstein and Craig Zucker noticed rare earth magnetic spheres on YouTube and repackaged them as a popular magnetic desk toy called Buckyballs. In July 2012, the Consumer Product Safety Commission filed an administrative complaint against Buckyballs and similar magnetic toy companies, alleging that the balls present a safety risk when swallowed.[5]

In 2012, Bronstein founded the apparel company Flint and Tinder, which was acquired by Huckberry in 2016.[6]

In 2018, Bronstein became BuzzFeed's Head of Partner Innovation. In this role, he paired Tasty with LG Ovens for a cookie subscription program,[7] launched a 24-hour takeover of the BuzzFeed homepage to showcase Bumble's virtual first dating functionality,[8] opened a New York themed pizza parlor with Chase bank, the NY Knicks, and Run DMC[9] that would be named the 2019 Shortie Awards Best Location Based Experience,[10] and form the Adobe x BuzzFeed "Make The Feed" partnership, described by Adobe as their "most creative ever."[11]

Publicity stunts

Bronstein has been involved in a number of publicity stunts, such as bathing in the Bryant Park Fountain,[12] taking advantage of a loophole to get into the NBA draft,[13] auctioning on eBay the lead singer position in his band,[14] offering himself for marriage,[15] freeing a fish into New York's East River, launching a 50 Dates in 50 States quest by soliciting invites from women on the web,[16] and offering 1,000 strangers a hand-written love letter.[17]

Notes and References

  1. Web site: Carlson . Jen . Jake Bronstein, Internet Personality . Gothamist . 2009-01-06 . 2011-10-20 . dead . https://web.archive.org/web/20120406075257/http://gothamist.com/2009/01/06/jake_bronstein_internet_personality.php . 2012-04-06 .
  2. Web site: Bronstein Will Kiss Your Feet, Nail You . Gawker.com . 2007-01-17 . 2011-10-20 . dead . https://web.archive.org/web/20110519134824/http://gawker.com/news/jake-bronstein/jake-bronstein-will-kiss-your-feet-nail-you-229289.php . 2011-05-19.
  3. Web site: Sex Drive : Fantasies in Flesh and Steel . Search.barnesandnoble.com . 2011-07-19 . 2011-10-20.
  4. Web site: Zoomdoggle . Zoomdoggle . 2011-10-20.
  5. News: For Buckyballs Toys, Child Safety Is a Growing Issue . The New York Times . Andrew . Martin . 2012-08-16.
  6. https://www.prweb.com/releases/huckberry_acquires_flint_and_tinder_a_leading_usa_apparel_manufacturer/prweb13221959.htm PR Web
  7. Web site: 2019-10-07 . BuzzFeed's Tasty is using cookie-baking demos to sell convection ovens for LG . 2022-07-27 . Digiday . en-US.
  8. Web site: Zelaya. Ian . April 28, 2020 . BuzzFeed and Bumble Debut 24-Hour Virtual Dating Event . 2022-07-27 . en-US.
  9. Web site: Zelaya. Ian . November 8, 2019 . New York Basketball Fans Get a Knicks-Themed Pizza Parlor . 2022-07-27 . en-US.
  10. Web site: Chase x BuzzFeed's Pizza Joint - The Shorty Awards . 2022-07-27 . shortyawards.com.
  11. Web site: Kesten . Gayle . BuzzFeed, Adobe Partnership Might Just Be The Most Creative Ever . 2022-07-27 . Adobe Blog.
  12. Web site: Do You Ever Feel Not-So-Fresh?, 2005-06-10 . Gawker.com . 2005-06-10 . 2011-10-20 . dead . https://web.archive.org/web/20110519134707/http://gawker.com/news/culture/do-you-ever-feel-notsofresh-107324.php . 2011-05-19 .
  13. http://www.maximonline.com/articles/index.aspx?a_id=1156 Draft Dodger
  14. http://www.thedailyswarm.com/swarm/new-way-sell-out-rock-band-puts-itself-ebay/ Update: Is eBay band the latest Jake Bronstein stunt?, 2007-09-27
  15. Web site: See The Ring Before You Decide, Gawker, 2005-08-04 . Gawker.com . 2005-08-04 . 2011-10-20 . dead . https://web.archive.org/web/20110519134714/http://gawker.com/news/sex/remainders-see-the-ring-before-you-decide-115912.php . 2011-05-19 .
  16. Web site: Jake Bronstein 50 Dates . Jakebronstein.com . 2011-10-20 . dead . https://web.archive.org/web/20111004120840/http://www.jakebronstein.com/50dates/ . 2011-10-04 .
  17. http://www.timesonline.co.uk/tol/news/world/us_and_americas/article5471828.ece Free Hugs Is So Last Year; Try a Love Letter from Jake Bronstein

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