| Jaimie Fuller | |
| Nationality: | Australian |
| Occupation: | Businessman and sports activist |
Jaimie Fuller is an Australian businessman and sports activist.[1] He is the former Executive Chairman of sports compression wear company, Skins, headquartered in Zug, Switzerland.
In 2012, Fuller founded the international pressure group, Change Cycling Now[2] (CCN) along with others including cyclist Greg LeMond, sports scientist, Dr Michael Ashenden and journalists Paul Kimmage and David Walsh.[3] The move was inspired by the growing international criticism of the Union Cycliste Internationale (UCI) and its handling of cycling's doping issues including the Lance Armstrong scandal.[4]
In 2013, Fuller established the anti-doping campaign, #ChooseTheRightTrack as a result of discussions with former Olympic 100-metre champion Ben Johnson about workable options to eradicate doping in sport.[5]
Together with British MP, Damian Collins, and Australian FIFA whistleblower, Bonita Mersiades, Fuller co-founded the campaign group #NewFIFANow by calling out and eradicating the serial allegations of corruption dogging the sport in December 2014,[6] almost six months prior to the May 2015 FIFA arrests.
This led to Fuller pronouncing SKINS the first "official non-sponsor" of FIFA[7] and the creation of the Hypocrisy World Cup campaign in May 2015 fronted by investigative journalist, Andrew Jennings, again prior to the FIFA arrests.[8] [9]
Fuller has also led campaigns for world rugby to give more resources to poorer rugby nations,[10] particularly the Pacific Islands, as well as a Change Cricket campaign for redistribution of resources from richer cricketing nations to poorer ones.
Fuller also supports LGBTI issues, through SKINS. In 2016, SKINS developed a #RainbowLaces campaign[11] for Australian sport to raise awareness about homophobia in sport with Pride in Diversity.[12] This was repeated in 2017.
Fuller is a regular commentator on sport in society and cause-related marketing.[13] Fuller also presented at the 2016 Cannes Lions International Festival of Creativity.[14]