Jaideep Prabhu Explained

Birth Date:1967 10, df=yes
Birth Place:Bangalore, Karnataka, India
Discipline:Business
Sub Discipline:Marketing
Workplaces:Clare College, Cambridge

Jaideep Prabhu (born 12 October 1967 in Bangalore, Karnataka, India) is the Jawaharlal Nehru professor of business and enterprise at the Judge Business School at the University of Cambridge, England.[1] The Professorship was established by the Government of India with an endowment of £3.2 million. Prabhu is also the director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation.[2]

Education and teaching

Prabhu holds a Bachelor of Technology degree from the Indian Institute of Technology, Delhi and a PhD from the University of Southern California. He was Visiting Assistant Professor at the University of California from 1995 to 1996, then Assistant Professor and Fellow at the Centre for Economic Research, Tilburg University, from 1996 to 1999. He was Director of Studies at Fitzwilliam College and Clare College from 1999 to 2004 and University Lecturer, then University Senior Lecturer in Marketing at the then Judge Institute of Management, University of Cambridge from 2002 to 2004. He was Innovation Fellow of the Advanced Institute of Management (AIM) from 2007 to 2009. He was Professor of Marketing, Tanaka Business School, Imperial College London from 2004, becoming Director of Research 2007–2008. He has been a Fellow of Clare College since 2009.[3] His research interest in marketing strategy is specifically related to innovation, organizational learning and competitive interaction. He teaches marketing strategy, marketing management, international marketing, brand management and high-technology marketing.[4]

Editorial experience

Prabhu is a member of the editorial boards of the Journal of Marketing[5] and the Journal of Management Studies,[6] and is a member of the senior advisory board of the European Journal of Marketing.[7]

Published papers

Selected awards and honours

Consultancy

Professor Prabhu has consulted with or taught executives from ABN Amro, Bertelsmann AG, Barclays Bank, British Telecom, BP, the UK's Department of Trade and Industry (DTI), EDS, Egg Banking, GE, IBM, ING Group, Laird plc, NHS, Nokia, Oce Copiers, Philips, Roche, Shell, Vodafone, Which? and Xerox among other organisations in Colombia, Finland, Germany, Netherlands, Portugal, Switzerland, UK and US.

Notes and References

  1. http://www.admin.cam.ac.uk/reporter/2009-10/special/07/part1.pdf
  2. News: Asian innovation. The Economist. 2020-08-27. 0013-0613.
  3. Web site: Professor Jaideep Prabhu . https://web.archive.org/web/20190729195650/http://www.clare.cam.ac.uk/Fellows-and-Staff-Directory/jcp31/ . 2019-07-29 . 2019-07-29 . Clare College Cambridge.
  4. Web site: Jaideep Prabhu.
  5. Web site: Editorial Review Board Journal of Marketing. American Marketing Association. en-US. 2019-07-29.
  6. Web site: Journal of Management Studies Editorial Board. Wiley Online Library. 10.1111/(ISSN)1467-6486. 2019-07-29.
  7. Web site: European Journal of Marketing editorial team. www.emeraldgrouppublishing.com. 2019-07-29.
  8. Web site: Frugal Enterprise Technology Innovation Jaideep Prabhu University of Cambridge . 2022-03-31 . www.ignitho.com. 15 March 2022 .
  9. Web site: Professor Jaideep Prabhu FBA . 2023-10-21 . The British Academy . en.

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