| Genre: | Theology |
| Opentheme: | Yelkot Yelkot Jai Malhar |
| Theme Music Composer: | Pankaj Padghan |
| Composer: | A.V. Prafullachandra |
| Creator: | Zee Marathi |
| Starring: | See below |
| Director: | Kartik Kendhe Avinash Waghmare |
| Producer: | Mahesh Kothare Adinath Kothare |
| Company: | Kothare Vision |
| Num Episodes: | 942 |
| Country: | India |
| Location: | Mumbai |
| Language: | Marathi |
| Network: | Zee Marathi |
Jai Malhar is an Indian Marathi language mythological TV series which aired on Zee Marathi. It is based on the legend of the Hindu god Khandoba, an avatar (incarnation) of Shiva. It premiered from 18 May 2014 by replacing Tu Tithe Me. It starred Devdatta Nage, Surabhi Hande and Isha Keskar in lead roles.[1] [2]
This series is based on Lord Martanda Bhairava aka Khandoba, a reincarnation of Lord Shiva. The show is about Khandoba's courage, magnanimity and prowess. He is also fondly known as Malhar and worshiped across Maharashtra & beyond as the family deity of many. His devotees express their devotion by chanting aloud "Yelkot Yelkot Jai Malhar". The foremost centre of Khandoba worship is Jejuri in Maharashtra & is thronged by lakhs every year who visit to worship the Lord. Khandoba has been portrayed as a God of love, a Superpower and the symbol of excellence. He is portrayed as a super hero for the young generation.
Khandoba is an incarnation of Lord Shiva. He is the slayer of demons Mani and Malla. He protects his devotees from any obstacles. He predominantly resides in Jejuri. Besides, many other shrines are dedicated to him.
Goddess Mhalasa is from Nevasa. Daughter of Timmasheth Vani (merchant) and Mayananda. She married Lord Khandoba and came to Jejuri. She is wife of Lord Khandoba, a loving housewife who takes ferocious form to slay demons and is the queen of Jejuri. She is the incarnation of Goddess Parvati whose appearance is of Goddess Mohini, a form of Lord Vishnu.
Goddess Banai also known as Banubai, is from Dhangarpada of Chandanpuri. Her biological parents are actually God Indra (king of deities) and Goddess Shachi, but she was raised by Ajamel, a Dhangar man. She is devoted to Lord Khandoba and is his wife. Jayadri is the daughter of Lord Indra and Goddess Shachi, who later reborn as Banai due to curse put upon her by Lord Indra.
Ganga Devi is personification of river Ganga. She is sister of Goddess Parvati, elder to her. She also loves Lord Shiva. Parvati Devi doesn't like this. She is also related to Goddess Banai.
Lord Ganesh is the son of Lord Shiva and Goddess Parvati. He in Kailas was the witness of the promise given by Devi Parvati to Jayadri. He comes to Jejuri and often convinces Mhalsa Devi and Banai about many things and clears their various doubts about their original forms. He removes obstacles of path of many people. Mhalsa Devi, in this incarnation tooshares a loving motherly relationship with him. He often makes Mhalsa Devi forget her anger by amusing her. Mhalsa Devi Quickly becomes cheerful in his presence. He is cheerful, sometimes naughty but also caring and loving towards his devotees.
Lord Vishnu served as Prime Minister in the form of Hegadi Pradhan for Lord Khandoba in the battle against the demons Mani and Malla. He is intelligent and aware of etiquette. He helps Lord Khandoba in making of plans and figuring them out.
Goddess Lakshmi is the wife of Lord Vishnu who supports Lord Khandoba and Lord Vishnu (as Hegadi Pradhan) in their tasks. She is the daughter of Samudra Dev, the sea God. She is a loving and caring woman and loves her husband, Lord Vishnu very much. She often convinces and advises Mhalsa Devi about many things.
Narada is a Vedic sage who is the messenger of Gods and deities. He is a great devotee of Lord Vishnu and helps Lord Khandoba and Lord Vishnu in their tasks. He trains Banai to get wedded to Lord Khandoba. He sometimes unknowingly creates conflicts and also spices up some news.
Indra Dev is the king of gods and father of Banai. He only cursed jayadri and send her to Chandanpuri as a baby, where She was grown up as a Dhangar and named as Banai, he also tried to stop marriage of Lord Khandoba and Banai, but later he supports Banai as she is his daughter. He also had opened the secret to Banai that Hegadi Pradhan and Lakshmi Devi were actually Lord Vishnu and Goddess Lakshmi Devi.
Nandi is known as Vahana (mount) of Lord Shiva. Since, Khandoba is a reincarnation on Lord Shiva Nandi is seen prominently in the story of Jai Malhar as Nandi, Nandeshrav and Nandeshwar. He usually is a link between Khandoba and Mhalasa and Banu. He is the eyewitness of every activity of Shiva and Paravati in Kailasa. He knows about the past life of Mhalasa Devi and Banai but he is not supposed to open up about it.
Lord Surya is the solar deity. Mhalsa Devi worships him and everyday offers him an Arghya and asks him many questions. Lord Khandoba's name is Martanda Bhairava, in which Martanda means Sun. So, Mhalsa Devi's Sun god worship can be traced here.
Latika is the childhood friend of Goddess Mhalsa and helps Goddess Mhalsa in her tasks. She often hears confidential conversations and conveys it to Mhalsa Devi which creates conflicts.
Manji is a very close childhood friend of Goddess Banai. Goddess Banai shares her every problems with Manji in order to figure it out.
Ranga is a cowherd resident in Chandanpuri and a friend of Goddess Banai.
Shevanti is the mother of Ranga.
Gangi is the wife of Ranga, she often dominates Ranga.
This series has gained popularity among the followers of Lord Khandoba. The costumes and jewellery used in this series have set a trend in fashion in some cities across Maharashtra. The title montage has been particularly popular. The effort taken by lead actors has been appreciated. It was happened first time on Zee & other Networks that serial version are in Non-Indian launguage and also dubbed in Thai aired Zee Nung as Jay Martand and popular Indian show in Thailand, Singapore & Malaysia.[3]
The show received highest TVRs of 5.3 and 5.6 in week 47 and 52 of 2014.[8]
| Week | Year | BARC Viewership | Ref. | ||
|---|---|---|---|---|---|
| TRP | Rank | ||||
| Week 52 | 2014 | 1.7 | 1 | [9] | |
| Week 28 | 2016 | 1.5 | 4 | [10] | |
| Week 35 | 2016 | 1.9 | 5 | [11] | |
| Week 38 | 2016 | 1.9 | 5 | [12] | |
| Week 15 | 2020 | 0.9 | 4 | [13] | |
| Language | Title | Original release | Network(s) | Last aired | Ref. |
|---|---|---|---|---|---|
| Tamil | Veera Marthandan | 21 September 2015 | Zee Tamil | 11 December 2015 | [14] |
| Hindi | Jay Malhar | Zee TV | [15] | ||
| Thai | Jay Martand | 8 October 2018 | Zee Nung | [16] |
| 2014 | Best Character Male | Nakul Ghanekar | Hegdi Pradhan |
| Best Supporting Female | Purva Subhash | Lakshmi | |
| Best Title Song | Nilesh Moharir | ||
| 2015 | Best Actor | Devdatta Nage | Khandoba |
| Best Actress | Surabhi Hande | Mhalsa | |
| Isha Keskar | Banai | ||
| 2016 | Best Supporting Male | Aniruddha Joshi | Narada |
| Best Supporting Female | Purva Subhash | Lakshmi |