Jagmohan Raju Explained

Jagmohan Raju is an American marketing professor and author. He is the Joseph J. Aresty Professor and Director of the Wharton-Indian School of Business Program at Wharton Business School, University of Pennsylvania. Professor Raju is internationally known for his research on Pricing.^[1] He is the author of the book Smart Pricing.^[2]

Education

Raju has a Ph.D., M.S. and M.A. degrees from Stanford University, an MBA from the Indian Institute of Management, Ahmedabad, and a BTech from the Indian Institute of Technology, Delhi.^[3]

External links

• Wharton Department Page

Notes and References

1. News: Wharton's Jagmohan Singh Raju: Consumers in Rural Areas Care for Value More than Price . Wall Street Journal. 7 May 2010.
2. Book: Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability . Jagmohan S.. Raju . Z. John . Zhang. 2015 . Pearson Education (US) . 9780134384993 . Upper Saddle River . 961880196.
3. Book: Smart Pricing : How Google, priceline, and leading businesses use pricing innovation for profitability . Jagmohan S.. Raju . Z. John . Zhang . 2015 . Pearson Education (US) . 9780134384993 . Upper Saddle River . 961880196. About The Authors.