Jackpotjoy Explained

Jackpotjoy
Industry:Online gambling
Founded:2002
Hq Location City:London, United Kingdom
Website:https://jackpotjoy.com

Jackpotjoy is an online bingo and casino platform that offers a wide range of gambling including slots, blackjack, roulette, and poker.

History

In 2002, Jackpotjoy was launched by British online gambling operator, Gamesys Operations Limited as part of Gamesys Group.[1]

Barbara Windsor became Jackpotjoy's first ambassador in 2010, appearing as the "Queen of Bingo" in adverts up until 2017.[2]

In August 2012, Jackpotjoy was the first to launch a real-money gambling application on Facebook's UK App Centre that allowed adults to play for cash with friends, Bingo & Slots Friendzy.[3]

Jackpotjoy ran a publicity stunt in December 2012, with a 50-foot inflatable rubber duck floating down the River Thames as part of the FUNdation project, which hoped to inspire people to have more fun.[4]

In September 2017, Paddy McGuinness succeeded Barbara Windsor as the new face of Jackpotjoy.[5] His first TV advert in the new role featured Paddy celebrating receiving his final endorsement from the 'Queen of Bingo' as he became the new brand ambassador.

ITV's Loose Women began a sponsorship with Jackpotjoy that ran for two years starting in February 2019, showcasing a range of idents either side of the TV show's commercial breaks.[6]

Women's Aid began using the vacated airtime on Loose Women to raise awareness about domestic abuse during lockdown. In addition, Jackpotjoy donated £200,000 to Women's Aid in May 2020.[7]

Jackpotjoy became part of Bally's Corporation[8] after the United States-based entertainment company acquired Gamesys Group in October 2021.[9]

On National Bingo Day in June 2022, Jackpotjoy donated £73,000 to Alzheimer's Research UK in memory of Barbara Windsor, who died from dementia in 2020. They raised more funds for charity by holding an auction to sell dresses worn by Windsor in their bingo adverts.[10]

Regulation

The operator of Jackpotjoy, Gamesys Operations Limited, is headquartered in Gibraltar and holds licences from gambling authorities, such as the United Kingdom Gambling Commission (UKGC) under account number 38905[11] and the Gibraltar Regulatory Authority.

Awards

Jackpotjoy has won several awards in the online gambling and bingo industry over the years:

References

  1. https://www.gamesysgroup.com/media/1135/prospectus.pdf Prospectus
  2. Web site: Gallone . Jill . 2022-06-21 . Dame Barbara Windsor’s Queen of Bingo frocks to be auctioned for Alzheimer’s Research UK . 2024-03-22 . Hansons Auctioneers . en-GB.
  3. Web site: Gamesys . Gamesys Launches the World's First Real Cash Gaming App on the Facebook UK App Centre! . 2024-03-22 . www.prnewswire.com . en.
  4. Web site: 2012-12-11 . Giant rubber duck floating down Thames . 2024-03-22 . Digital Spy . en-GB.
  5. Web site: Menmuir . Ted . September 19, 2017 . Jackpotjoy appoints Paddy McGuinness as new brand ambassador . 2024-05-23 . sbcnews.co.uk.
  6. Web site: JackpotJoy.com 'Loose Women Sponsorship'. davidreviews.com. 23 May 2024.
  7. Web site: Women’s Aid becomes Loose Women’s sponsor after betting ad pulled . 2024-03-22 . www.civilsociety.co.uk.
  8. Web site: Bally's Corporation - Our Brands - International Interactive. 23 May 2024.
  9. Web site: Corporation . Bally's . Bally's Corporation Completes Gamesys Group Acquisition . 2024-03-22 . www.prnewswire.com . en.
  10. Web site: Jackpotjoy auctions Dame Barbara Windsor’s famous frocks and donates £73,000 to Alzheimer’s Research UK on National Bingo Day . 2024-03-22 . Alzheimer's Research UK . en-GB.
  11. Web site: Gamesys Operations Limited - Licence summary . 2024-03-22 . Gambling Commission . en-GB.
  12. Web site: Global Gaming Awards - London 2018 . 2024-03-22 . www.globalgamingawards.com.
  13. Web site: Allen . Brad . 2019-06-26 . Jackpotjoy named Brand of the Year at EGR M&I Awards - EGR Intel . 2024-03-22 . en-US.
  14. Web site: WhichBingo Award Winners For 2019 . 2024-03-22 . WhichBingo Awards . en-US.
  15. Web site: 2021-09-13 . The Best Games to Play on Jackpotjoy . 2024-03-22 . Casino Life Magazine . en.
  16. Web site: The winners of the 2022 WhichBingo Awards will be announced in Live Event . 2024-03-22 . WhichBingo Awards . en-US.
  17. Web site: 2023-02-03 . The BingoPort Awards 2023 BingoPort.co.uk . 2024-03-22 . www.bingoport.co.uk . en-GB.